Full-Time

Director of Growth

CSC Generation

CSC Generation

201-500 employees

Acquires and revitalizes retail brands

Compensation Overview

CA$151k - CA$178k/yr

Toronto, ON, Canada + 1 more

More locations: Austin, TX, USA

Hybrid

Hybrid; some on-site days in Austin, TX or Toronto, ON.

Category
Growth & Marketing (2)
,
Required Skills
Branding/Brand Strategy
Data Analysis
Requirements
  • 7+ years of experience in growth, ecommerce, brand strategy, merchandising strategy, performance marketing, or a cross-functional commercial role spanning several of those areas.
  • Proven track record of driving growth by challenging assumptions, not just optimizing within a pre-set lane.
  • Strong commercial instinct and the ability to identify where money is being left on the table.
  • Ability to think across brand, product, site, merchandising, marketing, and customer behavior rather than staying confined to one specialty.
  • Demonstrated testing mindset with a bias toward action, iteration, and measurable learning.
  • Strong operator credibility with the ability to influence functional leaders and move work forward without direct control over every team.
  • Comfort using data to form and refine hypotheses without becoming trapped in analysis-only mode.
  • Clear evidence that you raise ambition levels around you.
Responsibilities
  • Own growth hypotheses across brand, merchandising, site experience, paid media, and customer demand.
  • Identify what is actually constraining conversion, customer acquisition, and revenue growth rather than accepting inherited assumptions.
  • Translate ambiguous growth questions into clear priorities, tests, and decisions.
  • Use data, judgment, and first-principles thinking to rank growth opportunities and allocate attention toward the highest-return work.
  • Push a higher testing cadence across channels and functions, turning opinions into measurable experiments.
  • Partner with merchandising, buying, creative, digital, and performance marketing leaders to translate ideas into commercial action.
  • Challenge "we've hit the limit" thinking and raise the ambition level of teams that are too comfortable with the current state.
  • Spot where assortment, taste, brand expression, site experience, or channel strategy is underpowered relative to its potential.
  • Bring enough operator credibility to move teams, not just advise them.
  • Build repeatable growth playbooks that can scale across the portfolio.
Desired Qualifications
  • Experience in home, design-led, luxury, or lifestyle ecommerce.
  • Experience bridging brand or taste decisions with demand generation and conversion work.
  • Familiarity with performance marketing economics and incrementality thinking.
  • Experience working inside a holding company, shared services environment, or multi-brand portfolio.
  • AI-native workflow habits that improve speed, leverage, and commercial insight.

CSC Generation acquires underperforming retail brands and grows them into profitable ventures by integrating them into its shared operating platform. It operates across retail, e-commerce, and wholesale, leveraging technology, skilled staff, efficient processes, and scalable operations to optimize product sourcing, marketing, fulfillment, and customer experience. Its portfolio includes brands like DirectBuy, One Kings Lane, Sur La Table, Touch of Modern, and Cherry Man Industries, collectively offering over 325,000 products and attracting about 10 million monthly page views. The company differentiates itself by targeting “unsexy” opportunities others overlook and by applying its centralized platform to turn around and scale these brands into sustainable revenue generators. Its goal is steady growth and profitability by transforming underperforming brands into thriving parts of its portfolio, serving a wide range of consumers and business clients.

Company Size

201-500

Company Stage

Series E

Total Funding

$107.6M

Headquarters

Merrillville, Indiana

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquired Backcountry from TSG Consumer Partners, expanding outdoor brands.
  • Plans generative AI in Amazon Connect for agent suggestions and authentication.
  • Abnormal Security prevents vendor fraud across Sur La Table and Z Gallerie.

What critics are saying

  • Backcountry integration fails profitability due to legacy systems in 6-12 months.
  • Overleveraged acquisitions trigger Thrasio-style liquidity crisis in 12-24 months.
  • Marquee Brands erodes market share in Z Gallerie via superior marketing.

What makes CSC Generation unique

  • CSC acquires overlooked retail brands like Sur La Table from bankruptcy.
  • Proprietary SnapBPO AI software cuts order inquiry handle time under one minute.
  • Unlocks legacy customer data by migrating to AWS for growth.

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Benefits

Health Insurance

401(k) Company Match

Health Savings Account/Flexible Spending Account

Life Insurance

Paid Holidays

Paid Vacation

Pet Insurance

Employee Discounts

Company News

The Salt Lake Tribune
Sep 10th, 2024
Backcountry.com, once the outdoor industry's 'cool brand,' sells to investment firm

Backcountry.com, the Utah outdoor brand known for its goat logo and semi-annual sales at its West Valley City warehouse, has sold to investment firm CSG Generation, according to a report from Pulse Ratings, Inc.

PR Newswire
Sep 10th, 2024
CSC Generation Enterprise Acquires Backcountry, Expanding Its Portfolio of Consumer-Centric Brands

CSC Generation Enterprise acquires Backcountry, expanding its portfolio of consumer-centric brands.

SGB Online
Sep 10th, 2024
EXEC: Backcountry Sold as TSG Closes Deal with CSC Generation Enterprise

CSC acquired the company from TSG Consumer Partners, which acquired the business in July 2015.

BGM
Dec 6th, 2023
Is your business underestimating the value of older workers?

In October, global employment nonprofit Generation, in partnership with the Organisation for Economic Co-operation and Development (OECD), released a report entitled The Midcareer Opportunity: Meeting the Challenges of an Ageing Workforce.

The Business Journals
Jan 25th, 2023
BrandX, owner of Boston Store name, brings back BonTon brand online

CSC Generation had purchased the intellectual property through The Bon-Ton Stores Inc.’s bankruptcy proceedings.