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CP Axtra

Wholesale and retail distributor with omnichannel

Livestream & Content Operations Manager

Production ManagementConfirmed live in the last 24 hours
Full-timeBangkok, Thailand

About the Job

Requirements

  • At least 5 years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.
  • A proven track record of planning and executing large-scale livestream events, such as sessions with high concurrent viewership, multi-stakeholder coordination, or high GMV.
  • Strong understanding of livestream platforms such as TikTok Shop, Shopee Live, and Lazada Live, and of content and social media operations.
  • Project management skills and the ability to manage multiple livestream and content projects simultaneously under tight timelines.
  • A data-driven mindset and experience analyzing livestream key performance indicators and translating data into actionable improvements.
  • Ability to coordinate and communicate across marketing, merchandising, and external partners, including hosts, agencies, and key opinion leaders.
  • Creative sensibility for content storytelling combined with strong operational execution.
  • Good command of English.
  • A bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

  • Plan, produce, and execute end-to-end livestream campaigns from pre-production through post-event analysis.
  • Lead large-scale livestream events by coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.
  • Develop content calendars and creative concepts aligned with the company's brand positioning and commercial goals.
  • Own end-to-end operations for livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site or virtual event management.
  • Monitor livestream performance metrics, including viewership, engagement, gross merchandise value, and conversion rate, and provide actionable insights to optimize future sessions.
  • Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.
  • Manage relationships with livestream hosts, key opinion leaders, key opinion consumers, and platform partners to expand reach and improve content quality.
  • Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.
  • Prepare regular performance reports and present recommendations to management.

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bangkok, Thailand
Founded
1988

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