B

bunch

Fund-operations software for private markets

Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • At least 5 years of total experience, including at least 2 years in growth or marketing at a B2B scale-up selling to expert or regulated buyers, such as fintech, financial services, legal, or insurance.
  • Experience building a marketing function or content program from near zero, including hiring, setting its budget, and selecting agencies.
  • Experience building or running attribution and managing pipeline performance, with measurable results.
  • Hands-on experience with HubSpot, including building workflows and agents such as automations and large language model pipelines for content and signals.
  • Ability to present marketing performance in pipeline value rather than only marketing-qualified lead counts.
  • Full professional English proficiency.
  • Comfort spending regular time in the UK, Luxembourg, and Germany.

Responsibilities

  • Set marketing’s pipeline target by market with the CEO and own the qualified pipeline result across the UK, Luxembourg, and Germany.
  • Define and run the marketing plan and budget for each market, and decide which programs to scale or stop.
  • Grow the company’s presence beyond its current client base and build its position with larger fund managers.
  • Develop a weekly content publishing cadence using expertise from fund specialists, founders, and clients, including operational deep dives, migration and capital-call guides, and client case studies.
  • Coordinate co-publications and webinars with trusted institutions and voices, and develop a data and insights program positioning the company as a source of information on European private markets operations.
  • Produce an in-house events program for fund CFOs and COOs, including small events in each market, seller-owned events, partner events with law firms, auditors and banks, and larger flagship formats.
  • Work with the Growth Marketing Manager and sales operations and data team on digital channels, pooled audiences, and HubSpot attribution and marketing-qualified-lead-to-sales-qualified-lead processes.
  • Own positioning and messaging by tier, release go-to-market, and sales enablement materials, including one-pagers, battlecards, and demo narratives, in partnership with Product.
  • Learn the product well enough to demonstrate and explain the platform by working with client onboarding and fund specialists.
  • Run marketing engagement around named target accounts in HubSpot and pass engagement signals to the sales team; do not email prospects one-to-one.
  • Deliver a weekly market brief to the commercial team covering what buyers read, discuss, and care about.
  • Establish marketing reporting and a scoreboard with sales operations and data, including attribution, shared marketing-qualified-lead and sales-qualified-lead definitions, and sourced-versus-influenced pipeline reporting.
  • Lead and grow the marketing team, currently including a Growth Marketing Manager and a writer on retainer, and add an events coordinator as the program scales.
  • Manage agencies and freelancers.

Desired Qualifications

  • Experience in private markets.
  • German language proficiency.

About the Company

bunch

Fund-operations software for private markets

Bunch is a Berlin-based fund-operations platform for private-market fund managers. It unites software, AI-powered workflows and regulated fund services in one system so managers can launch, administer and report on funds and SPVs across multiple European jurisdictions. The product handles digital investor onboarding with KYC/AML checks, automated capital calls, transfer agency, fund accounting and investor reporting, treasury and payment management, portfolio monitoring, and regulatory filings. By replacing spreadsheets, manual bookkeeping and fragmented legacy administrators, it acts as an integrated operating layer for venture capital, private equity and other alternative assets. Its goal is to provide an AI-native operating system for private markets that streamlines operations, scales across Europe and reduces manual processes across the fund lifecycle.

Company size
51-200
Company stage
Series B
Total funding
$58.4M
Headquarters
Berlin, Germany
Founded
2021

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