Senior Director - Entertainment & Sports

starpower, part of Real Chemistry, is a leading entertainment, talent, influencer, and cultural marketing agency that helps brands build authentic connections with audiences through the power of culture. For more than two decades, we've partnered with brands to develop impactful programs spanning celebrity partnerships, influencer marketing, talent procurement, experiential activations, content, sponsorships, and strategic consulting. Widely recognized as the bridge between Hollywood and healthcare, starpower brings unmatched expertise in connecting healthcare, wellness, consumer, and lifestyle brands with the talent, creators, and cultural moments that matter most.

Job Overview

The Senior Director, Entertainment & Sport will develop, negotiate, and execute strategic partnerships for specific healthcare, health, and wellness client accounts. Working closely with Real Chemistry leadership and integrated client teams, this role will connect brands with entertainment and sport properties, teams, leagues, and talent. The position requires deep industry relationships, strong commercial judgment, and agency-or buyer-side experience building brand partnerships from strategy through activation.

Title: Senior Director, Entertainment & Sports

Responsibilities

Client Partnership Strategy

• Develop entertainment and sports partnership strategies for healthcare, health, and wellness client accounts, in collaboration with Real Chemistry leadership and integrated client teams.

• Identify and evaluate opportunities with properties, teams, leagues, talent, rights holders, and other industry partners based on each client’s objectives.

• Translate client objectives, audience insights, and cultural trends into differentiated partnership platforms and activation ideas.

Deal Development, Negotiation & Execution

• Lead the end-to-end partnership process, including opportunity sourcing, valuation, proposal development, rights packaging, negotiation, contracting support, and activation planning.

• Develop clear business cases and recommendations that balance brand impact, audience relevance, budget, risk, and measurable value.

• Partner with legal, finance, creative, strategy, experiential, influencer, social, and media teams to deliver programs on time and within scope.

• Oversee partnership activation and optimization, ensuring contractual rights are fully leveraged and programs meet brand and compliance requirements.

Client Leadership & Industry Relationships

• Serve as a senior advisor on assigned client accounts, partnering with Real Chemistry leadership to guide partnership choices and present recommendations with clarity and confidence.

• Build and maintain trusted relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and agency partners.

• Use market intelligence and relationships to create access, uncover opportunities, and strengthen negotiating positions for clients.

Business Development & Team Contribution

• Support new business pitches, proposals, and organic growth opportunities by contributing partnership expertise, recommendations, and industry insights.

• Partner with Real Chemistry leadership to strengthen entertainment and sports resources, partner networks, evaluation tools, case studies, and best practices.

• Represent Real Chemistry at relevant industry events and stay current on emerging properties, talent, platforms, audience behaviors, and partnership models.

• Share expertise with team members and foster collaborative, rigorous, and commercially minded ways of working.

Qualifications and Experience

• 12+ years of experience in entertainment and sports partnerships, sponsorships, brand marketing, or a related field.

• Significant agency- or buyer-side experience developing, negotiating, and executing partnerships for brands.

• Deep, active relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and relevant intermediaries.

• Demonstrated expertise in rights valuation, deal structure, negotiation, contracting processes, activation planning, and partnership measurement.

• Experience in healthcare, health and wellness, or another highly regulated category is strongly preferred.

• Strong understanding of brand strategy, consumer audiences, culture, media, experiential marketing, social platforms, and talent-led programs.

• Excellent client leadership, communication, presentation, and financial skills, with the ability to influence senior stakeholders.

• Proven ability to manage multiple complex partnerships and cross-functional teams in a fast-paced agency environment.

• Entrepreneurial, collaborative, detail-oriented, and energized by building new capabilities and offerings.

Pay Range: $135,000 - $180,000

The anticipated salary range for this position is listed above. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to experience, skills, qualifications, geographic location, and internal parity.

In addition to base salary, Real Chemistry offers a comprehensive benefits package and a variety of programs designed to support our employees' well-being, growth, and success.

Real Chemistry reserves the right to update compensation and benefits programs at any time.