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Kepler Group

Data-driven marketing consulting with Kip technology

Senior Analyst - Activation

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$73.5k - $85kIn-person

About the Job

Requirements

  • 1–3+ years of full-time digital optimization experience.
  • Strong analytical skills and comfort with Microsoft Excel, data analysis, and internet technologies.
  • Ability to manage a complex workload spanning program execution, continuous optimization, and client communications.
  • Ability to self-manage multiple priorities and maintain strong attention to detail in a fast-moving marketplace environment.
  • Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment.

Responsibilities

  • Support client relationships, oversee campaign execution, manage complex retail and digital media projects, and lead aspects of program management and innovation.
  • Leverage digital media channels, with a focus on Amazon Advertising products including Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display, and gain exposure to Walmart Connect, Target Roundel, and other retail media networks.
  • Support clients and vendors; track, escalate, and resolve client issues related to media performance, inventory, and retail readiness.
  • Partner with clients to understand their business goals, e-commerce and marketing objectives, and competitive constraints in the retail media landscape.
  • Work with the Manager and other team members to design and execute full-funnel media programs.
  • Execute and monitor campaign setup, pacing, and optimization; measure performance using data analysis and retail metrics such as return on ad spend (ROAS), New-to-Brand, and glance views.
  • Contribute to weekly, monthly, and annual client insights and strategy reports; use data from Amazon Marketing Cloud and other clean rooms for program analysis and closed-loop measurement.

Desired Qualifications

  • Hands-on experience running Amazon DSP and Amazon Sponsored Ads, or equivalent major Retail Media Networks, is strongly preferred.
  • Familiarity with SQL or Amazon Marketing Cloud is a significant advantage.
  • Experience with Pacvue is preferred.
  • Excellent listening and communication skills and the ability to translate complex media metrics into actionable business insights for clients.

About the Company

Kepler Group

Data-driven marketing consulting with Kip technology

Kepler Group helps global brands improve their marketing using a mix of data analytics and human creativity. It analyzes data to uncover insights about audiences and how they respond to campaigns, then turns those insights into tailored marketing strategies and creative executions. The Kip technology system is used to convert complex data into usable recommendations and actions for campaigns. Revenue comes from consulting fees, licensing its technology, and performance-based incentives tied to results. The company differentiates itself by combining deep data science with creative execution and by offering integrated solutions across strategy, technology, and creative work. Its goal is to demystify the digital marketing landscape for brands and drive measurable, data-driven results.”}$

Company size
501-1,000
Company stage
Acquired
Total funding
Not listed
Headquarters
New York City, New York
Founded
2012

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