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IPG Mediabrands

Global media planning, buying, analytics

Manager – Digital Partnerships

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Fundamental understanding of media tools and syndicated tools.
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies.
  • Ability to delegate and oversee Associates' and Negotiators' workload.
  • Experience with campaign management and ad-serving technology, including Double Click DART, Atlas DMT, and Media Mind.
  • Experience across a variety of media channels.

Responsibilities

  • Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client key performance indicators.
  • Maintain daily client contact, manage requests, and foster relationships with media partners.
  • Present plan recommendations, identify new opportunities, and collaborate with internal teams.
  • Act as a key liaison, mentor associates, and ensure high-quality work standards.
  • Lead strategic media planning and participate in key performance indicator and request for proposal development.
  • Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
  • Provide guidance on reports and presentations, and manage the Analytics and Ad Operations relationship.
  • Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Desired Qualifications

  • Working knowledge of third-party Internet marketing research, including comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others.
  • Ability to communicate concisely and clearly both orally and in writing.
  • Four or more years of experience in digital media planning.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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