Head of Advertising & Performance Marketing
Fuku
Head of Advertising & Performance Marketing
Fuku
AI-powered platform matches candidates with jobs
Fuku · Kuala Lumpur, Malaysia · Full-time · Posted 2026-02-19
Workplace: on_site
Head of Advertising & Performance Marketing
Location: Kuala Lumpur (Hybrid)
Open to: Malaysians and Expats currently in Malaysia (no relocation provided)
Why You Should Apply
- Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Chance to incorporate new AI technologies and run global campaigns focused on conversion.
- Ability to scale in-house capabilities and lead a small team of 2.
- Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.
- Supportive environment with a “blank cheque” approach to innovation and experimentation.
Key Responsibilities
- Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.
- Identify new audiences, uncover pain points, and develop innovative conversion strategies.
- Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.
- Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.
Requirements
- Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role.
- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month).
- Deep expertise in Meta and Google advertising ecosystems.
- Proven track record in improving CAC efficiency and scaling customer acquisition.
- Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.
About the Company & Team
- Rapidly scaling digital subscription business, especially in the USA, with recurring income streams.
- Global marketing team of 30 professionals.
- Strong, established brand presence within its niche, leveraging advanced technology.
- Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.
How to Apply
- Click the “apply” button to submit your application.
- CVs do not need to be up-to-date; LinkedIn profiles are also accepted.
- The recruiter is open to sharing more information before you formally apply.
- Every applicant or enquiry will receive a response.
Note
- For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.
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Fuku.ai provides an AI-powered recruitment platform that helps HR teams find top candidates by delivering a curated, ranked list of profiles and resumes, with a focus on white-collar roles like lawyers, finance, and tech. It automatically matches job seekers to relevant opportunities based on experience, skills, and preferences, and lets professionals build detailed profiles. It differentiates itself with curated, ranked candidate lists within a subscription model for companies and a Talent Community that connects specialists to opportunities within client networks. Its goal is to help clients speed up hiring, optimize recruitment processes, and enable meaningful business improvements.
Explore more opportunities at Fuku