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Salmon Group

PaaS fintech expanding inclusive credit

Growth Manager - Credit Line

Growth MarketingUpdated on Nov 11
Full-timeNo salary listed

About the Job

Requirements

  • At least 5 years of experience in growth, performance, or product marketing.
  • A track record of independently generated experiments that shipped and improved metrics.
  • Comfort with product metrics, including customer acquisition cost, lifetime value, activation, and cohort retention, and tools including Google Analytics, AppsFlyer, and Tableau; working understanding of Meta, TikTok, and Google Ads Manager.
  • Hands-on experience with qualitative and quantitative research, including user interviews, large studies, segmentation, and market signals.
  • Daily use of artificial intelligence for prototypes, creative variants, and analysis, with judgment to override it when appropriate.
  • Strong project management skills and fluent English.

Responsibilities

  • Own the full Credit Line funnel, from marketing awareness through acquisition, activation, and product retention, coordinating marketing, acquisition, product, risk, and business stakeholders in the absence of a dedicated engineering squad.
  • Work closely with marketing, product, acquisition, design, risk and origination, affiliates, and web/SEO, and align stakeholders on growth.
  • Report to the Head of Growth and own the Credit Line acquisition budget.
  • Define and drive Credit Line's end-to-end growth strategy with the business team, deciding what to test, scale, or stop.
  • Allocate the acquisition budget.
  • Lead expansion into the Philippine middle class by defining the target customer, identifying how to reach them, and rebuilding the acquisition mix around them.
  • Translate customer needs, concerns, and comparisons into experiments; contribute hands-on, including testing new channels and building landing pages.
  • Run experiments across paid channels, landing pages, onboarding, activation, and retention with acquisition and product teams; track customer acquisition cost, approval, activation, first transaction, limit utilization, spend per active user, retention, reactivation, and lifetime value against cost of risk.
  • Build an experiment-tracking system so learnings accumulate across quarters.

About the Company

Salmon Group

PaaS fintech expanding inclusive credit

Salmon Group is a financial technology company that provides a platform-as-a-service (PaaS) for accessible credit, savings, and investment products to underserved consumers in Southeast Asia, with a focus on the Philippines. Its products work by offering financial services through a technology-driven platform that operates 24/7, enabling customers to access loans, save money, and invest using streamlined digital tools; the company generates revenue from its credit products and other financial services. Salmon differentiates itself by targeting the underbanked Filipino population, modernizing traditional banking through the Rural Bank of Sta. Rosa and expanding via a strong funding base, with an emphasis on scale and ease of access in a large untapped market. Its goal is to improve financial inclusion by bringing affordable and convenient financial services to millions of customers who have historically been excluded from traditional banks.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$379M
Headquarters
Taguig, Philippines
Founded
2022

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