Area Sales Manager-London North
ASSA ABLOY
Area Sales Manager-London North
ASSA ABLOY
Global leader in access solutions
Can you bring your sales experience to our team at ASSA ABLOY Biosite? Join our team, covering the North of London, and enjoy a collaborative culture that empowers you to build a career you can be proud of.
What you would do as our Area Sales Manager
Reporting to the UK Sales Manager, you will be at the heart of driving sales growth within the portfolio of our Key Account customers, while also expanding our footprint across new customer segments. You’ll take ownership of a strategic sales process that enables our Key Account customers to procure their enterprise solutions and benefit from the wider range of additional products we offer.
This role will operate on a 60/40 split, with 60% focused on account management and 40% dedicated to new business development within your designated region.
You would also be responsible for:
• Achieving and exceeding monthly and annual sales targets by proactively winning new business within the construction industry, expanding regional market reach, and positioning enterprise and non‑enterprise solutions with contractors, subcontractors, and emerging sectors.
• Building, qualifying, and managing a robust sales pipeline using multiple lead‑generation channels (including prospecting, networking, referrals, and Glenigan), while maintaining accurate CRM data, sales forecasting, and pipeline visibility.
• Developing and executing strategic regional sales plans to drive revenue growth, improve product penetration, and maximise conversion rates, order values, and overall sales performance.
• Building and maintaining strong long-term relationships with prospective and existing customers at site level, collaborating closely with the Key Account Management team to support and expand key accounts throughout the sales lifecycle.
• Tracking and reporting on sales performance metrics, working cross‑functionally to ensure effective local support, and contributing to high customer satisfaction and loyalty, supporting a strong Net Promoter Score (NPS).
The skills and experience you need
We are looking for someone who has:
• Proven track record of experience in B2B sales within the construction or a related sector, consistently achieving and driving sales growth against targets.
• Strong capability to develop and execute effective sales strategies in competitive markets, with a clear focus on performance and results.
• Excellent communication and negotiation skills, with the ability to close deals and build long‑term customer relationships.
• Highly organised and data‑driven, with solid experience managing sales pipelines, forecasting, and CRM tools.
• Comfortable with technical or solution‑based selling and regional travel; full, valid driver’s licence required.
What we offer
We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:
• Competitive salary with a performance-based incentive scheme to reward sales success.
• Continuous learning and career development opportunities to help you reach your full potential.
• Comprehensive benefits package, including life assurance, wellbeing support and a salary sacrifice pension scheme
• 24 days leave, increasing with length of service.
We review applications regularly, so don’t wait
We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.
To make sure your personal data is safe, we don’t look at any applications sent by email or post. If you have any questions about the role or the process, email Giulia Virde, Talent Acquisition Business Partner, at [email protected].
Let’s create a safer and more open world - together!
To find out more about us, visit www.assaabloy.com
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
#LI-WGIE
Global leader in access solutions
ASSA ABLOY provides access solutions including mechanical locks and electronic security systems to secure doors, buildings, and identities. Its products work by combining physical locks with digital access control: mechanical locksets for doors, electronic locks and smart cylinders that can be opened via codes, cards, keys, or mobile apps, and identity solutions from HID Global that manage secure credentials and access permissions across systems. The company differentiates itself through a large, diversified portfolio of brands and products, a long track record of strategic acquisitions (such as Yale Locks and HID Global), and a global presence in over 70 countries, which lets it serve many customers and integrate hardware with software and identity management. The goal is to maintain leadership in the access-solutions market by expanding offerings, geographic reach, and coordination across physical security and identity technologies.
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