VP of Communications
Posted on 3/22/2024
The Farmer's Dog

501-1,000 employees

Human-grade dog food delivery service
Company Overview
The Farmer's dog's mission is to turn unconditional love for dogs into uncomplicated care which starts with what you put in their bowl. The company is using quality and safety standards never before seen in the industry — and the result is fresh food that’s safe enough for humans to eat, but that’s nutritionally complete and balanced for dogs.
Consumer Goods

Company Stage

Series D

Total Funding

$168.1M

Founded

2014

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

16%

1 year growth

15%

2 year growth

38%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
CategoriesNew
Social Media
Social Media Management
Social Media Strategy
Requirements
  • 15+ years of progressive experience in public relations
  • 5 years in a leadership or management role inside high growth organizations
  • Strong network of contacts including editors, journalists, and public personalities
  • Proven track record of successfully executing PR campaigns and initiatives
  • Experience in crisis communications
  • Fluency in PR measurement and reporting tools
  • Clear communication skills
  • Problem-solving skills
  • Attention to detail
  • Passion for dogs
Responsibilities
  • Identify, define, and prioritize important audiences for communications efforts
  • Develop and maintain relationships with publications, journalists, and personalities
  • Craft compelling and consistent messaging reflecting company values and brand identity
  • Create and distribute press releases, articles, and other materials
  • Manage a calendar of target press moments and seek out media opportunities
  • Develop and implement crisis communication plans
  • Represent the company at industry events, conferences, and speaking engagements
  • Establish success metrics for evaluating communications initiatives
  • Provide regular reports and analysis to executive partners
  • Develop and manage the communications budget