Full-Time

Sr. Product Manager

Onboarding

Posted on 1/13/2025

Rakuten

Rakuten

10,001+ employees

Compensation Overview

$105.4k - $179.7kAnnually

+ Bonus

Senior

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

This role is also eligible for hire in our San Francisco, CA office.

Category
Product Management
Product
Requirements
  • Experience working on growth focused initiatives including user acquisition and activation tactics
  • Familiarity with growth-related KPIs, such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), DAU/MAU (Daily/Monthly Active Users), and churn rate
  • In-depth understanding of user retention strategies, including lifecycle marketing, re-engagement campaigns, and user segmentation
  • Expertise in user onboarding and activation, such as optimizing user onboarding flows to reduce friction and improve activation rates across web and mobile platforms
  • Solid understanding of product development lifecycles, growth loops, funnels, and user activation strategies
  • Demonstrated ability to lead multiple work streams with projects in various phases from ideation through delivery while managing stakeholder expectations
  • Strong communication skills: ability to present new concepts to internal stakeholders and executives to promote and gain feedback on new products
  • Influencing without authority – strong stakeholder management skills to drive buy-in and align teams across the organization
  • Relentless focus on outcomes – obsession with driving measurable growth, not just building features
  • Strong analytical skills: comfort in defining the right metrics to measure how your products are impacting the customer and the business; using this data to evolve the roadmap
Responsibilities
  • Partner with Engineering and Design leads to develop and execute Growth strategy that focuses on user acquisition, conversion and product adoption of Rakuten Rewards
  • Form and validate data-driven hypotheses for engagement of sign-up and onboarding experiences
  • Build effective relationships with key partners in our Marketing team and collaborate closely with them on roadmap prioritization
  • Identify, define, and track key metrics to measure the success of launched products and create a feedback loop integrating qualitative and quantitative data for assessment of future opportunities and to drive continuous improvement
  • Continually optimize onboarding experiences, user flows, and in-product messaging to improve user retention, reduce churn, and increase product adoption
  • Drive customer research, behavioral research, and A/B testing to deepen understanding of trends and user behavior
  • Engage with market trends and conduct ongoing evaluations of comparable product offerings, identifying opportunities for refining the product strategy and improving the customer experience
  • Communicate effectively with stakeholders at all levels, ensuring alignment and transparency throughout the product development process.
Desired Qualifications
  • Prior experience in retail/eCommerce is a plus

Company Size

10,001+

Company Stage

IPO

Headquarters

Tokyo, Japan

Founded

1997

Simplify Jobs

Simplify's Take

What believers are saying

  • Rakuten's collaboration with LangChain enhances AI-driven tools for better user experience.
  • Autonomous delivery robots from Avride may reduce costs and improve urban delivery efficiency.
  • Real Open RAN Licensing Program opens new revenue streams through global partnerships.

What critics are saying

  • Alibaba's 'TAO' platform could erode Rakuten's market share in e-commerce.
  • Regulatory hurdles may delay the deployment of autonomous delivery robots in Tokyo.
  • AI investments may not yield immediate returns, impacting short-term financial performance.

What makes Rakuten unique

  • Rakuten Viki's co-production with Studio N highlights its unique content creation capabilities.
  • Rakuten's Real Open RAN program democratizes RAN technology, setting it apart in telecom.
  • Rakuten AI 2.0 positions the company as a leader in Japanese language AI models.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Volunteer Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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