Group & Banquet Sales Executive

Job Description

• Handle and follow up Group & Banquet enquiries, including group accommodation, meetings, events, and banquet requests.
• Prepare and submit proposals in line with the hotel’s availability, pricing, and selling strategy.
• Follow up on proposals and enquiries to increase conversion into contracted business.
• Generate new Group & Banquet sales opportunities and develop relationships with potential clients.
• Maintain and strengthen relationships with existing accounts to generate repeat and additional business.
• Re-engage past and inactive accounts to identify potential business opportunities.
• Ensure all group and event reservations are accurately entered into the relevant systems with complete and correct information.
• Communicate guest, group, and event details effectively to Front Office, Housekeeping, Food & Beverage, Banquet, Reservations, and other relevant departments.
• Follow up on group arrivals and in-house accounts to support high levels of guest satisfaction.
• Identify and maximize upselling and cross-selling opportunities across hotel services, including rooms, restaurants, event spaces, and other revenue-generating outlets.
• Support efforts to minimize revenue loss related to cancellations, no-shows, and booking amendments.
• Monitor upcoming events, exhibitions, conferences, and business activities in Istanbul to identify potential sales opportunities.
• Maintain awareness of competitor activities, market trends, pricing, and product offerings.
• Support the preparation of weekly Group & Banquet forecasts, reports, and sales analyses.
• Work closely with the Director of Sales, Revenue, Marketing, Reservations, and operational departments to ensure effective sales coordination.
• Participate in client meetings, site inspections, sales calls, and other sales activities when required.
• Follow up on client feedback and contribute to continuous improvement in service quality and guest satisfaction.
• Ensure compliance with hotel policies, brand standards, health and safety regulations, and operational procedures.
• Attend required meetings, training sessions, and e-learning programs.
• Perform any other reasonable duties assigned by the Manager in line with business and operational needs.

Qualifications

• Bachelor’s degree in Hospitality Management, Tourism, Business Administration, Marketing, or a related field.
• Previous experience in Group Sales, Banquet Sales, Event Sales, MICE, or Corporate Sales, preferably within the luxury hospitality industry.
• Good understanding of group bookings, meetings, events, and banquet sales processes.
• Strong sales mindset with excellent communication and client relationship management skills.
• Ability to prepare proposals, follow up enquiries, and support the sales closing process.
• Strong commercial awareness with the ability to identify upselling and revenue opportunities.
• Excellent planning, organization, and follow-up skills.
• Ability to manage multiple clients and events simultaneously.
• Strong coordination and teamwork skills across operational departments.
• Proficiency in Microsoft Office applications.
• Experience with hotel PMS, CRM, or sales systems is preferred.
• Good command of English; an additional foreign language is an advantage.
• Flexible, proactive, solution-oriented, and comfortable working in a fast-paced hotel environment.
• Strong team player with a guest-focused and results-driven approach.

Additional Information