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Cumulus Media

Operates radio stations and syndicated programming

Market Account Executive

Field SalesUpdated on Nov 10
Full-timeShreveport, LA, USAIn-person

About the Job

Requirements

  • Proficiency in Microsoft Office, social networking platforms, and customer relationship management tools.
  • Passion for developing new business relationships in an outside sales role.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Understanding of sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • Ability to present sales opportunities and post-sale successes to clients.
  • One to three years of media sales experience is preferred.
  • A bachelor's degree in Business, Marketing, or a related field is preferred.

Responsibilities

  • Identify client business needs by understanding clients' goals, objectives, processes, external environments, and relevant market and consumer trends, then develop customized marketing solutions.
  • Develop and deliver informed, multi-platform integrated sales presentations that use broadcast, digital, and event tactics to foster brand loyalty and deliver client results.
  • Negotiate and close business to drive revenue and build long-term client relationships across media and platforms.
  • Maintain proficient knowledge of company assets and resources, and continually develop product knowledge to stay current with advertising opportunities.
  • Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other means, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the company brand and help clients achieve success.

Desired Qualifications

  • Self-motivation and an entrepreneurial mindset.
  • A positive, friendly, collaborative approach.
  • High energy and passion for sales.
  • Flexibility, creativity, and curiosity.
  • Digital savvy.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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