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Red Bull

Manufactures and markets energy drinks

Event Vehicle Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMelbourne VIC, AustraliaNo salary listedIn-person

About the Job

Requirements

  • A clean driver's license is required.
  • Exceptional organization, time management, and people management skills are required.
  • The ability to adapt to challenging situations and make important decisions quickly is required.
  • The candidate must be physically fit and comfortable with manual handling.
  • DJ experience, including comfort using CDJ 900/2000s and a DJM 800 mixer, is required.
  • The candidate must be qualified to work in Australia and may need to provide evidence of this under the Migration Act 1958 (Cth).

Responsibilities

  • Support Red Bull events through the event vehicle program, and plan and report on program success in a timely manner.
  • Identify productive uses for the event vehicle that support business functions and align with state and national strategic priorities.
  • Support third-party events, from planning and liaising with organizers through to providing brand support at events.
  • Keep canned beverages available in the vehicle program, build the vehicle's social following, and plan and capture local images, stories, and activities for managed social channels.
  • Identify opportunities to engage consumers through new networks, events, and scenes, with a focus on audiences aged 18–24 and priority audiences.
  • Develop creative and innovative event vehicle activations, work proactively with cross-functional counterparts to realize opportunities aligned with state strategy, and collaborate on consumer-facing ideas such as athlete projects and photo-worthy moments.
  • Manage event vehicle service schedules, ensure vehicle operators complete required training, and conduct regular vehicle audits to identify and address repairs or servicing needs.
  • Source DJs for contractor vehicle operations when needed.
  • Update the state marketing planner with an annual overview of event and vehicle commitments to support efficient resource allocation.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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