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Rogue Fitness

American-made strength and conditioning equipment manufacturer

Business Insights Manager

Full-Time
No salary listed
Senior
Bachelor's, MBA
Columbus, OH, USA
In Person
Data & AnalyticsBusiness Intelligence
No H1B Sponsorship

About the job

Requirements
  • At least 5 years of experience in Business Intelligence, Financial Analysis, or Data Analytics.
  • A bachelor's degree in Business, Data Analytics, Finance, Supply Chain, or a related field.
  • An MBA is required.
  • A track record of presenting analysis and recommendations to senior or executive stakeholders.
  • Strong communication skills and the ability to translate technical analysis into clear business narratives for non-technical audiences.
  • Demonstrated people-management skills, including hiring, coaching, and performance feedback.
  • Advanced proficiency in SQL, including the ability to write, debug, and optimize complex queries.
  • Advanced proficiency in R or Python for statistical or predictive modeling.
  • Advanced Excel and Google Sheets modeling proficiency, including Apps Script for automation.
Responsibilities
  • Provide strategic direction to the Business Insights team and set priorities aligned with company goals for pricing, margin, growth, and operational efficiency.
  • Establish, manage, and own KPI definitions, data quality standards, and reporting architecture as the company's single source of truth.
  • Own end-to-end analyses across shipping, conversion rate optimization, inventory, pricing, workforce analytics, and sales performance.
  • Own the quarterly business review process and materials, synthesizing team analysis into a single narrative for executive leadership.
  • Build and present business cases for major pricing, sourcing, channel, or operational decisions directly to senior leadership.
  • Drive data-driven decision-making and work with Application Development teams to improve data pipelines using BigQuery, MSSQL, and R Server and to improve analytical tooling.
Desired Qualifications
  • BigQuery experience.

About the company

Rogue Fitness makes and sells strength and conditioning equipment in the United States, including barbells, racks, kettlebells, weight plates, and specialized gear, mainly through a direct-to-consumer online store and through facility outfitting services. Many products are manufactured in its Columbus, Ohio facility using American-made steel and materials to keep quality control in-house. The company stands out by its large scale, emphasis on domestic manufacturing, and being a one-stop shop that serves home gyms, commercial gyms, military facilities, and pro teams, along with sponsoring athletes and events. Its goal is to provide durable, reliable fitness gear at scale and support the growth of functional fitness for both home and professional use.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2006

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Simplify's Take

What believers are saying

  • September 3, 2026 construction update shows campus expansion advancing on schedule.
  • Rogue's 2026 Revolution Fund reached $25M, signaling stronger ecosystem control.
  • April 2026 CLMBR placement broadened Rogue's marketplace beyond barbells and racks.

What critics are saying

  • CrossFit dependence remains dangerous; one sanctioning shift can hit demand immediately.
  • Rogue Ridge settlement in March 2026 exposes costly trademark policing.
  • The one-million-square-foot expansion risks capacity overruns if fitness demand cools.

What makes Rogue Fitness unique

  • American-made, vertically integrated equipment plus fast custom fulfillment from Columbus.
  • Rogue locked the 2026 CrossFit Games rower slot, displacing Concept2.
  • The Rogue Invitational and Revolution Fund embed the brand deep in strength culture.

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