Senior Paid Social Executive

Join Papier as a Senior Paid Social Executive!
Location: Our Central London Office (3 days per week)
Reports to: Senior Paid Social Manager
Team: Performance Marketing
Salary: Competitive, with comprehensive benefits

About Papier
At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery - from journals and planners to wedding invitations - that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy. 

The Role
We are looking for an enthusiastic Senior Paid Social Executive to join the team and help us achieve our mission to make everyday noteworthy.

Reporting into the Senior Paid Social Manager, you will primarily deliver the day-to-day optimisations of our Paid Social activity - from ad builds to reporting and analysis, as well as future campaign planning and creative briefing. You will also be highly involved in the channel's strategic roadmap, including planning and execution. One especially exciting element to this role is that it is also responsible for delivering our Performance Marketing influencer channels, working closely with content creators to produce high quality creative to market our brand.
 
This is a great role if you’re analytical, creative, organised & passionate about digital marketing and looking for an opportunity to develop your skills and join a fast-growing business.

Responsibilities

What You'll Do
Our Paid Social team sits at the heart of Marketing, working closely with Creative, Brand and Trading to develop and deliver high-performing campaigns that drive customer acquisition, brand growth and commercial performance.

•  You’ll support the day-to-day account builds and management of our Paid social channel across multiple platforms including Meta and TikTok.
•  You’ll support with weekly performance review including campaign, audience and creative test analysis 
•  You’ll drive hands on success in meeting acquisition KPIs including growth and efficiency metrics through conversion activity. 
•  You’ll lead our creative process including briefing to an in-house design team and reporting, sharing insights and learnings.
•   You’ll own our Performance Marketing influencer channel, working closely with content creators to produce high quality creative to market our brand.
•  You’ll participate in brainstorming to find new audiences, creative and optimisation ideas 
•   You’ll run and implement regular account health checks to maintain account efficiency
•  You’ll lead on ads management and testing, thinking about the big wins and tests that can drive incremental performance improvements
•  You’ll contribute to regular meetings with key internal and external stakeholders.

Requirements

About you
You'll be a great fit if...

•  You have at least 2+ years experience in Paid Social marketing
•  You have strong experience with Meta & TikTok Ads Manager 
•  You have experience writing creative briefs and giving feedback directly to creative teams
•  You’re experienced working with influencers to evaluate brand fit, brief and review content, ultimately turning content into partnership ads
•  You’re super organised, and are able to multitask, meet deadlines and pivot quickly
•  You’re highly analytical with strong excel skills
•  You have a strong understanding of marketing KPIs
•  You’re creative and enjoy developing new ideas for ad creative
•  You have strong communication and collaboration skills to effectively work cross-functionally
•  You’re motivated, enjoy using your initiative and being proactive, and interested to learn about new marketing channels and opportunities to drive business growth

Benefits

Life at Papier
🏠 Hybrid working - 3 days a week (Tues–Thurs) at Maison Papier, our lovely office in Central London
🌴 25 days' holiday, plus the option to buy 5 more
🌍 10 days a year to work from anywhere in the world
🩺 Private medical & rewards with Aviva (including optical & dental coverage, gym memberships, wellbeing perks & more)
💷 Pension with Penfold
🐣 Enhanced parental leave offerings
✨ A weekly wellness hour to log off & do whatever restores you
🎟️ £45 monthly cultural allowance for gigs, galleries, cinema, exhibitions & more
✏️ £75 personal stationery allowance every year, plus £150 for a lifetime special occasion
🛍️ 40% staff discount (and 20% for friends & family)
🚴 Cycle to work scheme (Santander bikes included)
🌱 2 paid days a year to volunteer for a cause you care about
🍝 Weekly team lunch of a different cuisine every week
🖼️ 'School trips' to inspiring exhibitions & museums, plus book club, board games & more
🐶 A dog-friendly office, so you'll meet a Papier pooch or two
💚 Access to mental wellbeing resources and support 
🫶 An inclusive, friendly team who'll make you feel welcome from day one!

Joining the Team
At Papier, we’re all about celebrating different perspectives because creativity flourishes when everyone has a voice. We're a curious, kind-hearted community, and we believe that every paper person should feel seen, supported and inspired to bring their full self to work. Inclusivity isn’t just something we talk about, it’s something we build into everything we do, from how we hire to how we collaborate day-to-day. We’re proud to be an equal-opportunity employer, welcoming people from all backgrounds, identities and experiences.

Your experience matters to us, but it’s not the whole story. If this role excites you and feels like the right fit, even if you don’t tick every bullet point, we’d still love to hear from you - after all, we believe in the power of a blank page!