Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Influencer Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeCity of Industry, CA, USANo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing or a related field is required.
Experience working with influencer partners and publishers is required.
A strong understanding of influencer metrics and how they incorporate into business objectives is required.
Strong analytical and organizational skills are required.

Responsibilities

Identify influencers, evaluate and approve influencer applications, and integrate new partners.
Monitor influencer activity, analyze performance, identify areas for improvement, and recommend ways to increase influencer-generated revenue.
Scale the influencer program by growing existing relationships and proactively recruiting new publishers and partnership opportunities through outreach.
Identify and implement opportunities to enhance influencer programs, develop new growth opportunities, and optimize return on investment.
Create and continually assess commission structures for influencers using internal data, market insights, and competitor research.
Evaluate and create proposals for new products to add to the influencer program.
Reconcile and attribute influencer referrals, and ensure influencers are paid accurately and on time.
Track performance and report on leads generated and program performance.
Establish benchmarks and deliver monthly influencer key performance indicator reports.
Collaborate with the marketing and e-commerce teams to align the influencer marketing calendar and strategy with the broader brand and communication strategy.
Perform other duties as needed.

Sunny Health & Fitness is a premiere distributor and importer of premium, high-quality health and fitness products specifically designed for home and boutique fitness studios. We believe fitness should be accessible to everyone, anywhere, anytime. Because we source directly through our wide network of manufactures, our pricing is much more competitive than the average distributor in the industry. We are leaders, we are innovators, we are family.

We're looking for a passionate Influencer Manager to manage and scale our Influencer program. This role will be responsible for ongoing optimization and managing relationships with Influencer partners.
Duties and Responsibilities:

Identify Influencers, evaluate and approve Influencer applications, and integrate new partners..
Monitor Influencer activity, analyze performance, identify areas of improvement, and recommend ways to increase Influencer-generated revenues.
Scale the Influencer program by growing existing relationships and proactively recruiting new publishers and partnership opportunities via outreach.
Identify and implement opportunities to enhance Influencer programs, new growth opportunities, and optimize ROI.
Create and continually assess commission structure for Influencers, using internal data, market insights, and competitor research.
Evaluate and create proposals for new products to add to the Influencer program.
Reconciliation/attribution of Influencer referrals; ensure Influencers are paid on time and accurately.
Track performance, report on leads generated, and performance of the programs
Establish benchmarks and deliver monthly Influencer KPI reports.
Collaborate with marketing and e-commerce team and ensure Influencer marketing calendar and strategy is aligned with the wider brand and communication strategy.
Other duties as needed.

Qualifications, Skills, and Knowledge:

Bachelor’s degree in marketing or related field.

Experience working with Influencer partners and publishers.
Strong understanding of Influencer metrics and how they incorporate into business objectives.
Superb communication skills, both written and verbal, with a highly collaborative work style.
Self-starter with an exceptional ability to follow through.
Strong analytical and organizational skills.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Industry, California
Founded: 2002

Recently Posted Jobs

Explore more opportunities at Sunny Health & Fitness

See more jobs