Full-Time
Posted on 10/31/2025
TV ad attribution with real-time analytics
$114k - $144k/yr
No H1B Sponsorship
Remote in USA
Remote
Hybrid schedule available for those near Bellevue, WA; El Segundo, CA; New York, NY offices; otherwise fully remote.
iSpot.tv measures TV advertising impact by linking ad airings to online actions, store visits, and sales. It uses a catalog of ads, airings data, and data from 12 million opted-in Smart TVs to deliver real-time impression and attention metrics. Its subscription platform integrates with clients’ marketing tools to help measure, optimize, and plan TV campaigns based on business outcomes. The service focuses on real-time, outcome-driven analytics that connect TV exposure to actual customer actions, helping disruptive brands maximize TV ad ROI by aligning plans with business goals.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$382.8M
Headquarters
Bellevue, Washington
Founded
2012
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Stock Options
Hybrid Work Options
Flexible Work Hours
TV & film17.02.26 Keaveney joins AMC Networks International as MD, EVP of UK business. AMC Networks International has hired Tom Keaveney as the MD and Exec VP of its UK business. Keaveney joins from TV advertising and measurement firm, iSpot.tv where he was exec vp and head of business development. Before that, he ran data analytics firm, 605. His new role will be based in London where he will look after business operations, programming, marketing and the company's growing FAST channels. AMC Networks International UK runs linear brands including True Crime and Legend in a JV with Paramount. He reports in to Eduardo Zulueta, president of AMC Networks International. Zulueta said: "Tom is an experienced executive with a strong track record of leading innovative organisations in the advanced advertising, measurement and technology space. He joins our U.K. business at a time of great opportunity as we look to drive audience engagement across our owned and partner platforms, bolster our relationships with key industry partners in the region and maximise the value of our content and brands." Keaveney said: "I am very excited to join AMC Networks International and help the team deliver their next phase of growth in the U.K. As our industry continues to navigate this period of change, the combination of AMC's outstanding programming, great positioning in the U.K. market and strong local partnerships positions us well for new opportunities and success going forward."
Introducing iSpot SAGE: the proprietary agentic AI platform powered by video advertising's most trusted data. Feb 10, 2026, 13:00 ET Two years in the making, SAGE leverages iSpot's comprehensive ad data to serve as the industry backbone for the next generation of ROI-minded marketing intelligence NEW YORK, Feb. 10, 2026 /PRNewswire-PRWeb/ - iSpot, the cross-platform TV ad measurement and attribution company, today announced the launch of iSpot SAGE, an agentic AI-powered platform years in the making that revolutionizes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot made significant investment in NVIDIA AI servers. Substantial compute is required to extract metadata and storylines from every frame of every ad (2.5 million ads) and to compile themes from every verbatim survey response (~100M verbatims). Developed over two years with active input and testing from some of America's top brands, such as General Motors and Airbnb, iSpot SAGE instantly transforms big data from every frame of advertising campaigns, persistent survey-based consumer testing and audience and outcome measurement across the broader ad ecosystem into actionable insights. SAGE will offer brands a holistic view of the marketplace - spanning 185 TV networks, 500 publishers and data from tens of thousands of distinct brands. "The market has made it clear that a trusted model, grounded in expert data, is the only AI they want for their video investments. iSpot SAGE delivers on this by pairing the productivity gains of AI with a partner who knows their data better than anyone, eliminating the doubt and manual busy work that has plagued campaign optimization for years," said Miles Drayton, Global Director, Marketing Intelligence, General Motors. The iSpot SAGE platform deploys agentic AI following years of investment into research and development as the company sought to perfect machine learning models applied to its robust and foundational advertising data set. It also marks the next generation of applications and capabilities for iSpot, which first modernized TV ad measurement by introducing real-time comprehensive ad intelligence using machine learning and automations starting in 2012. "iSpot is the leader in real-time video ad analytics across creative, audience and outcomes," says Sean Muller, CEO, Founder, iSpot. "Now we are putting our massive proprietary intelligence to work in AI models that the industry can trust, and with our continued mission to modernize the TV marketplace with insights that are fast, accurate and actionable." "The primary goal for advertising is driving better connections with our customers and conveying information. iSpot SAGE is a great example of how we're investing in innovations that drive better emotional resonance and recall," said Kyler Blackmore, Media Director at Balance of Nature. iSpot SAGE for Creative The first wave of product availability is focused on helping marketers forge previously impossible connections between creative elements, consumer perceptions and industry intelligence. iSpot SAGE moves beyond generalist AI by offering a suite of specialized tools that immediately transforms often-burdensome data pulls and analyses into production deliverables and actionable insight. "iSpot brings a massive repository of what people feel about ads, what creative elements and narratives were used and where those ads were seen. The development of SAGE promises to expand our potential to forge new connections, using actual intelligence, which means it's data that we can trust," said Drayton. iSpot SAGE for Creative * Expert Agents for Performance and Strategy: iSpot SAGE for Creative deploys two key agents: the Creative Insights Analyst for diagnosing performance and the Creative Planning Assistant for generating strategic recommendations, designed to provide expert analysis and insights in real-time. * Workflow Automation (Beta): Users can instantly generate data-driven creative briefs, script outlines, and storyboard directions, dramatically accelerating the path from insight to production. * Competitive Intelligence: With iSpot SAGE for creative, the industry will be able to unlock multi-brand analysis, enabling marketers to run direct, in-depth comparisons against competitor ads and themes. Proprietary Data and Granular Metrics Drive Precision The core value of iSpot SAGE is its foundation in a historically comprehensive data set that generalist AI models cannot replicate, ensuring the insights are accurate and trustworthy. * Deep Creative Insights: With AI-powered, frame-by-frame analysis - including storyline and transcript generation - combined with direct feedback from persistent consumer surveys, iSpot SAGE effectively categorizes ads into themes and super-themes, then scores those themes against key metrics such as likability, attention and purchase intent. By tagging storylines, characters, settings and product details, SAGE is able to link specific creative elements to performance. * Granular Performance Metrics: Marketers gain full access to ad-level Ace Scores (Likability, Attention, Watchability) and Purchase Intent metrics, tied directly to specific creative themes within the ads. * Precision & Scale: iSpot SAGE supports advanced audience slicing, allowing users to filter results by specific demographics and high-value "Intender" segments (consumers planning to buy). The platform is built for enterprise use with improved collaboration features capable of processing a large volume of ads from multiple brands and campaigns simultaneously. About iSpot iSpot is a cross-platform TV and video measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America. Media Contact SOURCE iSpot
iSpot partners with search intelligence firm Captify. In the US, video audience measurement firm iSpot has announced a partnership with search intelligence provider Captify, allowing clients to integrate search outcome data segments with always-on audience measurement for TV and video advertising. iSpot was founded in Bellevue, Washington in 2012 and has offices in major cities across the US. The firm measures all phases of the TV advertising lifecycle in real time, from creative testing and audience verification to business outcomes. Captify uses proprietary AI and machine learning to develop metrics which it says 'go beyond simple keyword recognition,' to provide a deeper understanding of consumer search behavior. The firms say the integrated search signals and audience measurement data will form part of an attribution system that includes sales, foot traffic, call, web and other activity; with clients also able to correlate search as a stand-alone response metric. Emily Wood (pictured), Head of Business Development and Partnerships at iSpot, comments: 'As viewing and purchasing behaviors shift, we're staying on top of all the possible correlations to outcomes. Captify provides a great option for brands or publishers that want to use search as a response to advertising.' Emily Kistner, Senior Director of TV Strategy at Captify states: 'Search is a clear window into consumer intent. Thanks to our partnership with iSpot, we're turning this into measurable action. We're able to give advertisers a unified view of how their investment drives real-world impact and, ultimately, business results.' Web sites: www.ispot.tv and www.captifytechnologies.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
iSpot taps Julie Van Ullen as president and chief revenue officer. BELLEVUE, Wash. - Julie Van Ullen has joined cross-platform TV ad measurement company iSpot as president and chief revenue officer. Van Ullen, who will report to iSpot founder and CEO Sean Muller, will be responsible for a range of functions critical to organizational growth, the company said, including sales, marketing and customer success; driving media partnerships and business development; and leading client-focused data science teams. She comes from e-commerce firm Rakuten Rewards, where she was chief revenue officer. "Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem," Muller said. "She has a clear vision for how iSpot's measurement and data assets will power performance and efficiency in the next generation of advertising - and the kind of passion and energy required to drive success." While at Rakuten Rewards, Van Ullen's guidance helped drive 135% revenue growth for the loyalty firm, iSpot said. She also played a key role in the successful rollout of new advertising solutions, the integration of advanced measurement and data capabilities and the scaling of strategic platforms with brands, agencies and platforms, the company said. Prior to Rakuten, she held buy- and sell-side leadership positions at ad-buying platforms FreeWheel and OpenX. "I'm beyond thrilled to join this talented team and to work with America's leading brands, publishers and platforms," Van Ullen said. "iSpot ushered in a new era of speed, transparency and performance for the TV marketplace and is such a critical decisioning flywheel for marketers across the entire advertising journey - from creative to audience measurement to outcomes - as a way to more directly drive ROI. The modern marketer needs actionable clarity of media performance and iSpot is a crucial 'must have' in that regard."
This integration combines iSpot's measurement capabilities with Swoop's audience-targeting expertise in pharma and healthcare marketing.