Assistant Manager

About Us:
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our  pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.


The Role:
We are seeking an Assistant Manager to play a key role in our newly opened flagship store and help shape the future of our in-store experience. Reporting into the Store Manager, you will support the delivery of an exceptional in-store experience through strong operational standards, team collaboration, and a client-focused approach. Working closely with the Store Manager, you will help run the boutique smoothly, support commercial performance, team leadership, and operational excellence, and maintain the brand's high standards.

Responsibilities
Operations & Planning:

• Be at the heart of the store’s daily rhythm, leading operations, rotas, stock planning, event coordination, and team organisation to ensure the business runs seamlessly. 
• Create structure, consistency, and clear ways of working that elevate both the team experience and client journey. 
• Play a key role in the exciting pre-opening phase, helping shape the store environment, team readiness, and operational standards ahead of launch. 

Commercial Performance:

• Drive commercial success by monitoring key performance indicators and turning insights into action on the shop floor.
• Lead motivating daily briefings that energise the team around targets, priorities, and opportunities
• Partner closely with the Store Manager to grow the business through clienteling, events, and exceptional service experiences.
• Take ownership and lead with confidence in the Store Manager’s absence, ensuring continuity across all areas of the business.

Client Experience & CRM:

• Deliver a luxury client experience that feels elevated, personal, and memorable at every touchpoint.
• Champion CRM and clienteling, building lasting relationships that strengthen loyalty and drive long-term growth. Help bring the brand’s founding client programme to life, transforming online customers into a thriving in-store community. 
• Inspire the team to confidently share the brand story and deliver thoughtful, personalised service

Team & People:

• Be a visible and supportive leader on the shop floor, creating a collaborative and positive team culture.
• Support the onboarding and development of team members, helping them grow in confidence, knowledge, and performance.
• Lead by example, ensuring exceptional standards are consistently maintained across the store.

Events:

• Bring exciting in-store events to life, leading planning and execution with creativity, organisation, and attention to detail.
• Help create memorable brand moments that drive both commercial performance and meaningful client connections.
• Ensure every event strengthens CRM relationships through thoughtful follow-upand personalised engagement

Requirements:

• A confident and inspiring leader, able to step seamlessly into the Store Manager role and drive commercial success, operational excellence, and a positive team culture.
• Previous Assistant Store Manager experience within accessible luxury, premium, or contemporary fashion, with a passion for delivering elevated client experiences.
• Highly organised with strong operational expertise across rotas, events, stock coordination, and in-store processes.•Commercially driven, with a strong understanding of retail KPIs, CRM, and clienteling, using insight to drive performance and long-term client loyalty.
• Trusted keyholder with experience maintaining exceptional operational and visual standards while leading confidently on the shop floor.
• Passionate about coaching and developing teams, creating an engaging environment where people can grow and succeed

Benefits:

• Annual Leave package increases the longer you stay with us
• Enhanced company maternity policy
• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
• Seasonal bag allowance
• Free gift DeMellier bag on successful probation

DeMellier is committed to fostering a workplace that reflects the diversity of our amazing, global customer base. We believe that a diverse team brings a wealth of perspectives and experiences to our business, leading to more innovative and inclusive products. Byrecruiting talent from diverse backgrounds, we aim to create a company culture where everyone feels valued, respected, and empowered to contribute their best.