Full-Time

Head of Product Growth

Posted on 11/15/2024

Roofr

Roofr

51-200 employees

Sales platform for roofing contractors

Industrial & Manufacturing
Enterprise Software

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
Product Management
SQL
Segment
Product Design
Requirements
  • Minimum of 5 years of experience in product management, preferably in growth-focused roles
  • Proven track record of successfully driving growth and optimizing key business metrics
  • Experience working in a fast-paced, data-driven environment, preferably at a SaaS company
  • A strong intuition for product design and user experience
  • Significant customer research, user testing, and/or product analytics experience and expertise
  • Experience with SQL, Segment, Amplitude and creating/maintaining event tracking schemas
Responsibilities
  • Own Roofr’s conversion, monetization, and expansion product strategy and roadmap
  • Partner deeply with Growth Marketing and PDE (Product, Design, Engineering) teams to develop end-to-end hypotheses, proof points, experiments, and (ultimately) solutions to increase revenue, efficiency, and delight your customers as they grow with Roofr
  • Ideate, build and launch product features/initiatives to grow our revenue and accelerate revenue velocity
  • Partner with go-to-market teams to win new accounts, drive feature adoption, reduce churn, and expand customer subscriptions to grow the customer base
  • Deliver delightful and relevant consumer experiences that help roofers discover new solutions and get the most out of the Roofr platform

Roofr offers a sales platform tailored for roofing contractors, providing services like accurate roof measurement reports, quick estimation tools, and professional proposal generation. Users can obtain precise measurement data through various methods, which helps them create quotes and proposals efficiently. The platform also includes a roofing calculator for lead generation, setting Roofr apart from competitors by combining multiple tools in one place. The goal is to streamline the sales process for roofers, saving them time and enhancing their professional image.

Company Stage

Series A

Total Funding

$42.6M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

7%

1 year growth

24%

2 year growth

106%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $23.5M Series A+ funding round led by prominent investors like Vertical Venture Partners and ABC Supply Co. indicates strong financial backing and growth potential.
  • Partnerships with companies like CompanyCam and PowerPay enhance Roofr's platform capabilities, making it more attractive to roofing contractors.
  • Roofr's continuous innovation, such as integrating new features like payments and lead acquisition, demonstrates its commitment to evolving and meeting market demands.

What critics are saying

  • The niche focus on roofing contractors may limit Roofr's market size compared to broader construction tech platforms.
  • Dependence on external data sources like drone and satellite imagery could pose challenges if there are disruptions or inaccuracies in these services.

What makes Roofr unique

  • Roofr's focus on the roofing industry allows it to tailor its platform specifically to the unique needs of roofing contractors, unlike broader construction tech solutions.
  • The integration of drone, satellite, and blueprint imagery for roof measurements provides a high level of accuracy and flexibility, setting Roofr apart from competitors.
  • Roofr's comprehensive suite of tools, including estimation, professional proposals, and lead generation, offers an all-in-one solution that simplifies the sales process for roofers.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities