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Trafilea

AI-powered platform scaling women's brands

Growth Marketer, Acquisition (Native & Programmatic)

Performance & Paid MarketingUpdated on Nov 13
Full-timeRemote in ArgentinaNo salary listed

About the Job

Requirements

  • Early-career candidates should be eager to learn and take ownership of campaigns.
  • Experience bringing proven Native Ads practices is expected for building and improving the channel playbook.

Responsibilities

  • Own and scale Native Ads across Taboola, Outbrain, and NewsBreak while maintaining profitable performance.
  • Build, launch, and optimize campaigns across Taboola, Outbrain, and NewsBreak, making daily decisions based on return on ad spend (ROAS), cost per click (CPC), funnel performance, and profitability.
  • Drive the Native creative strategy by defining image-based concepts to test in partnership with the Creative Strategy team.
  • Optimize landing pages and funnels for Native traffic, connecting media buying decisions with the full customer journey.
  • Run a high-velocity testing cadence across campaigns, creatives, and funnels by launching, analyzing, documenting learnings, and iterating every week.
  • Turn performance data into action by identifying drivers of profit drops and opportunities to scale.
  • Lead and develop a Media Buyer by setting clear responsibilities, coaching performance, and building their autonomy.
  • Build the Native Ads playbook at Trafilea by applying proven practices and continuously raising the channel standard.

About the Company

Trafilea

AI-powered platform scaling women's brands

Trafilea builds and scales category-defining consumer brands in women’s intimates, beauty, and wellness for the U.S. market, using AI, advanced analytics, and proprietary technology paired with strong marketing execution. It works by applying data-driven insights and internal tech to spot trends, create brands, and drive growth, with a remote team of marketers, technologists, and data specialists running multi-channel campaigns and ongoing optimization. Trafilea stands out by combining AI-driven insights, exclusive platform tech, and high-caliber marketing to manage and grow multiple brands across categories, rather than focusing on a single product. Its goal is to build and grow category-defining brands in women’s intimates, beauty, and wellness in the U.S., using data, technology, and marketing to change how consumers discover and buy these products.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Montevideo, Uruguay
Founded
2014

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