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The Brydon Group

Acquires small businesses; guides ownership transitions

Marketing and Events Manager

Marketing Generalist & ManagementUpdated on Nov 7
Full-timeRemote in USA$85k /yr

About the Job

Requirements

  • At least 5 years of B2B marketing experience, with a strong track record in events.
  • Hands-on experience managing digital campaigns, webinars, and conferences or trade shows.
  • Experience with HubSpot or a comparable marketing automation platform.
  • Strong project management skills and the ability to manage multiple campaigns and deadlines independently.
  • Ability to work cross-functionally with sales, partners, customer success, and leadership.
  • Clear, effective writing and communication skills.
  • A data-informed approach to evaluating and improving campaign performance.
  • A generalist mindset and comfort with hands-on execution.
  • Willingness to travel occasionally, approximately 10–25%, for conferences, trade shows, and staff meetings.

Responsibilities

  • Support execution and optimization of integrated demand-generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness.
  • Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre- and post-event follow-up.
  • Support brand marketing efforts, including messaging consistency, content development, and campaign creative.
  • Contribute to product marketing initiatives such as launches, sales enablement content, and positioning.
  • Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events.
  • Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation.
  • Track, analyze, and report on campaign performance and return on investment.
  • Manage vendor and event budgets, timelines, and deliverables.

Desired Qualifications

  • Experience building and managing paid advertising campaigns.
  • Experience with partner or channel marketing programs.
  • Familiarity with brand and product marketing fundamentals, including positioning, messaging, and launches.
  • Experience marketing to enterprise or HRIS/HR technology buyers. Workforce management industry experience is not required.

About the Company

The Brydon Group

Acquires small businesses; guides ownership transitions

The Brydon Group helps small business owners by partnering with them to acquire their businesses and guiding the transition to the next generation of owners. It works by collaborating with entrepreneurs who want to sell or transition ownership, providing support during the acquisition and in the ongoing transfer of leadership and control to the next generation. The approach stands out from competitors by focusing on a buyer-partner model that emphasizes a smooth ownership transition and continuity of the business, rather than simply buying and operating the company. The goal is to ensure the business remains stable and successful as ownership changes hands, preserving legacy, jobs, and long-term value.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Greenwich, CT
Founded
2022

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