B2B Marketing Manager (Acquisition)

Job Description

About the role

Reporting to the Country Head of Marketing, the B2B Marketing Manager (Acquisition) will be responsible for managing and supporting all activities related to branding, marketing, digital engagement, partnerships, and market development, with a primary focus on acquiring new customers.

Responsibilities

• Develop a comprehensive customer acquisition marketing strategy based on deep insights into the business, customers, competitors, and the marketing funnel.
• Analyze business data to identify growth opportunities and create marketing initiatives to drive incremental growth in new customers.
• Implement coordinated acquisition, lead generation, product usage, and retention programs and events based on a regional framework.
• Lead key marketing campaigns to strengthen the hirer brand and optimize digital marketing strategies for search and content marketing.
• Collaborate with multiple cross-functional teams to ensure smooth execution & delivery of marketing strategies and achievement of marketing objectives.

Qualifications

• Degree: Bachelor's in Business, Marketing, or a related field.
• Experience: Minimum of 5 years with a proven track record in developing and implementing successful marketing strategies. Experience in end-to-end brand/category management with P&L responsibility is a plus.
• Problem-Solving: A proactive, hands-on problem solver who thrives in ambiguity and can turn ideas into reality, persevering where others may falter.
• Marketing Expertise: Strong understanding and experience in advertising/marketing communications concepts and campaign management, with the ability to work effectively across teams.
• Innovation: Passionate about initiating new ideas to push the boundaries in delivering marketing results and pursuing insights.
• Project Management: Capable of handling overlapping projects and managing priorities.
• Skills: Strong critical reasoning, commercial acumen, and analytical skills.
• Leadership: Ability to lead multiple projects, both tactical and strategic, while meeting time and budgetary deadlines.

Additional Information

At SEEK we offer:

• Tailored career development planning (including Education Assistance Program)
• Professional development sessions with industry leading guest speakers
• Support of flexible working, including a mix of office and work from home days depending on your role
• Annual Performance Bonus Plan
• Paid and unpaid leave benefits including Personal Flexi Days as well as the opportunity to purchase additional leave

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those with eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.