Full-Time

Senior Engineering Manager

Posted on 9/17/2025

Tackle

Tackle

51-200 employees

Cloud marketplace go-to-market platform for ISVs

Compensation Overview

$180k - $210k/yr

+ Equity

Remote in USA

Remote

Residency required within United States or Canada.

Category
Engineering Management (1)
Required Skills
Kubernetes
Microsoft Azure
Machine Learning
Docker
AWS
Requirements
  • 6+ years experience leading, directing and inspiring engineering teams, preferably in a growing startup environment.
  • Deep understanding of AWS Serverless architecture patterns.
  • Experience leading platform teams.
  • Have a track record of building and coaching high performing teams who love what they do.
  • Strong experience with project management, including breaking down and estimating large features.
  • Want to hold yourself and the team to high standards.
  • Stay calm under pressure.
  • You have exceptional communication skills, ask good questions, let others know when you need help, and tell others what you need.
  • Are self-motivated with strong organizational skills.
  • Have a positive and solution-oriented mindset.
  • Will thrive in a fully remote organization where flexible schedules require asynchronous communication.
  • Communicate clearly and effectively in both verbal and written form.
  • Prioritize people and their development.
  • Give high quality, detailed feedback that encourages growth.
  • Create an environment that is inclusive with a high degree of psychological safety for your entire team.
Responsibilities
  • Leading the day to day responsibilities of an autonomous team of 6-9 engineers, with a dedicated Product Manager and UX support to build, enhance and maintain existing areas of the Tackle and Tackle for Salesforce Applications.
  • Bring exceptional analytical, communication and interpersonal skills.
  • Provide strong architectural guidance to the team.
  • Conduct 1:1s with engineers, focused on coaching and building career development plans.
  • Identify opportunities for AI-driven tools & process improvements, ensuring measurable ROI and improved efficiency.
  • Drive velocity improvements with exceptional process, architecture and tooling
  • Support the planning of cross-team initiatives, feedback cycles, Demo Days and Hackathons.
  • Collaborate with design, product and engineering teams across the company to build new features and enhance existing ones.
  • Welcome different perspectives - be open and inclusive in every interaction.
  • Solve technical problems of high scope and complexity.
  • Enable your team to deliver code that is focused on scalability, testability, supportability and maintainability.
  • Own your team’s work start to finish, celebrate their wins and help them learn from their mistakes contributing to a blameless culture.
  • Lead by example through active participation in the entire development lifecycle from architecture, design, coding, reviews and support escalations.
  • Promote thorough code reviews and best practices.
  • Be curious - strive to understand how your team and domain impacts Tackle as a whole.
  • Mentor engineers and set the standards for the next generation of Tacklers.
  • Empower and unblock your team to deliver impactful features.
  • Establish lightweight workflows and processes to help the team succeed.
  • Foster a healthy team environment with a culture of accountability.
Desired Qualifications
  • Have an AI-first mentality for building and delivering software
  • Have led a remote-first Agile team before.
  • Track record fostering collaboration among team members through effective communication and process.
  • Are passionate about growth and are always looking for opportunities to level up your leadership capabilities.

Tackle.io helps software businesses grow revenue by simplifying how they sell in Cloud Marketplaces like AWS, Google Cloud, and Microsoft Azure. It provides a data-driven platform to plan Cloud Go-To-Market (GTM) strategies, identify cloud buyers, and automate the co-selling process with partners. The platform integrates with Salesforce and supports listing, transacting, and scaling sales on cloud marketplaces, plus strategic services. Revenue comes from subscription access, transaction fees, and consulting. Compared to competitors, Tackle.io focuses specifically on enterprise software sales through cloud marketplaces, offering a streamlined, marketplace-centric GTM workflow and strong partner coordination to unlock new revenue streams. The goal is to help software companies efficiently reach cloud buyers, optimize marketplace activities, and grow revenue through cloud channels.

Company Size

51-200

Company Stage

Series C

Total Funding

$148.3M

Headquarters

Boise, Idaho

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • AppDirect acquisition on December 1 unifies cloud GTM with subscription commerce platform.
  • Cloud marketplace revenue surges 60% to 32% of B2B software next year.
  • Private offers grew 124% in 2023 across $3B transactions, reaching $100B by 2026.

What critics are saying

  • AppDirect integration fails, causing Tackle customers to defect in 6-12 months.
  • AWS, Azure, GCP free tools eliminate Tackle by capturing $100B revenue in 12-24 months.
  • Salesforce native integrations slash Tackle subscriptions in 18-24 months.

What makes Tackle unique

  • Tackle simplifies listings across AWS, Azure, and GCP marketplaces without engineer dedication.
  • Tackle provides buyer intent data, co-sell automation, and Salesforce integration for ISVs.
  • Tackle Offers automates Google Cloud private offers, boosting efficiency by 90% for Wiz.

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Benefits

Work remotely

Flexible work hours

Compensation and equity

Medical, dental, vision coverage

Monthly wellness, internet, phone reimbursements

Office equipment reimbursement

Unlimited vacation plan

401(k) Plan

Professional development opportunities and budgets

Off-site events, meetups, and summits

Commitment to diversity, inclusion, & belonging practices through our D&I committee, workshops, trainings, & more

Continual assessment of benefits

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

3%

2 year growth

4%
Channel Impact
Dec 21st, 2025
AppDirect acquires Tackle.io to create unified B2B subscription commerce platform across cloud marketplaces

AppDirect, a San Francisco-based B2B subscription platform, has signed an agreement to acquire Tackle, which operates a cloud go-to-market platform spanning AWS, Microsoft Azure, Google Cloud and other marketplaces. Tackle's platform enables integrated billing, cloud co-sell programmes and buyer intent data, allowing software vendors to become transactable across multiple clouds. The acquisition will enable AppDirect to offer a turnkey solution for hyperscaler marketplace listings, automated co-sell capabilities with cloud alliance teams and unified commerce management across all core routes to market. AppDirect aims to become the leading subscription commerce platform for buying, selling and managing technology, with the addition providing providers with cloud distribution, native billing and unified analytics across all go-to-market channels in a single platform.

TechDay
Dec 4th, 2025
AppDirect acquires Tackle.io to unify cloud marketplace sales

AppDirect acquires Tackle.io to unify cloud marketplace sales. AppDirect has signed an agreement to acquire Tackle.io, aiming to combine traditional subscription management with marketplace listing, cloud distribution, and co-sell analytics within one unified platform for business-to-business technology commerce. The acquisition will provide technology vendors with direct access to marketplaces operated by AWS, Microsoft Azure, and Google Cloud, channels that currently support more than $20 billion in cloud marketplace transactions. The merged platform intends to allow software suppliers to manage product listings, billing, and sales across both hyperscaler and private channels from a single access point. Cloud marketplace growth The combined companies are seeking to address a segment that is growing rapidly. According to industry research, cloud marketplace revenue is expected to increase from 20% to 32% of total B2B software revenue in the coming year. That represents a projected 60% increase, as buyers in the sector show a preference for purchasing through marketplaces already integral to their procurement processes. Tackle.io, founded in 2016 and supported by firms such as Andreessen Horowitz and Bessemer Venture Partners, provides software vendors with capabilities for marketplace listing, syndicated billing, and integrated go-to-market services. These include private offers, syndication for recurring revenue, and intent data for cloud buyers. Through its tools, independent software vendors can make products available across multiple cloud marketplaces, while engaging in co-sell programmes with established cloud providers. AppDirect's existing ecosystem comprises over 14,000 technology advisors and partners globally. With this acquisition, the platform will seek to integrate direct, channel, and hyperscaler marketplace sales processes. Technology vendors will be able to access a comprehensive commerce solution, while channel partners and advisors are expected to benefit from unified billing and multiple avenues to facilitate marketplace deals. Upon closing of the deal, the companies expect immediate benefits for both AppDirect and Tackle.io customers. Software vendors using Tackle will maintain their marketplace listings and workflows, with added options for listing in AppDirect-powered storefronts or launching their own white-label marketplaces. Marketplace operators will have access to a broader catalogue of technology services, and channel partners will be offered more structured methods to support assisted deals in the cloud, with streamlined billing and payout management. Cloud providers are also set to gain a global partner capable of supporting co-sell motion and programme integration, as demand grows for simplified and consolidated routes to market in the B2B technology sector. AppDirect noted the transaction marks its fifth acquisition in the past year, indicating further consolidation within the subscription commerce space. "Our vision is to be the number one subscription commerce platform for buying, selling, and managing technology. With the addition of Tackle, we're delivering on that promise-empowering our providers with turnkey cloud distribution, native billing, and unified analytics for every go-to-market channel, all in one place," said Nicolas Desmarais, Chairman and CEO, AppDirect. John Jahnke, CEO of Tackle.io, said: "We knew the cloud would change the way software was bought and sold and have been blown away by the continued acceleration in the cloud go-to-market being driven by AI. The synergies between Tackle and AppDirect provide a natural next step to accelerate growth for our customers."

Subscription Insider
Dec 1st, 2025
AppDirect Acquires Tackle.io, Signaling a New Phase of Convergence in B2B Subscription Monetization

AppDirect acquires Tackle.io, signaling a new phase of convergence in B2B subscription monetization. By merging enterprise channel commerce with hyperscaler marketplace GTM, the deal signals a new reality for B2B vendors: subscription revenue now flows through multiple monetization paths that must be managed in parallel. AppDirect announced on December 1 that it will acquire Tackle.io, bringing together two major players in B2B subscription and cloud-marketplace commerce. Terms of the transaction were not disclosed. While the press release emphasizes expanded go-to-market capabilities, the deeper relevance for subscription operators is what this consolidation signals: B2B monetization models are converging, and vendors increasingly must support multiple revenue channels - self-serve, sales-led, and marketplace-driven - at once. AppDirect, a long-standing enterprise subscription marketplace and channel-commerce platform, will fold in Tackle.io's hyperscaler marketplace tools, including listing management, private offer workflows, co-sell orchestration, and cloud-commit alignment with AWS, Azure, and Google Cloud. Combined, the companies aim to offer a unified platform that spans: * Self-serve subscription commerce * Partner and reseller channels * Sales-assisted enterprise subscriptions * Hyperscaler marketplace transactions * Usage-based and hybrid billing models This move reflects broader patterns in B2B SaaS. Enterprise procurement increasingly involves cloud-commit budgets, co-sell alignment with hyperscaler field reps, and marketplace-driven private offers, while self-serve models and traditional direct sales motions remain vital for early adoption and expansion paths. Explainer: What Is Hyperscaler Co-Sell? Hyperscaler co-sell is a structured sales program in which AWS, Microsoft Azure, or Google Cloud collaborates with a SaaS vendor's sales team to close enterprise deals. It has three core components: 1. Shared opportunity pipeline Vendors register deals in the hyperscaler's system (e.g., AWS ACE, Microsoft Partner Center). If accepted, cloud field reps can introduce the vendor to enterprise prospects and participate in the sales motion. 2. Incentivized cloud reps Hyperscaler sales teams are often compensated when customers purchase the vendor's product through the cloud marketplace or a private offer, giving SaaS companies access to a large, motivated enterprise salesforce. 3. Cloud-commit burn-down Enterprises often have significant pre-committed spend with AWS, Azure, or GCP. Buying a SaaS tool through the marketplace helps them use that committed budget, which shortens procurement cycles and reduces internal friction. Why it matters Co-sell can accelerate enterprise acquisition, lower CAC, and create stickier renewal paths. It is becoming a required route-to-market as B2B subscription businesses scale. With this acquisition, AppDirect is positioning itself as a single control layer for vendors navigating this increasingly fragmented landscape. But the integration raises questions. AppDirect's platform historically serves large telcos, MSPs, and enterprise resellers, while Tackle's tools are optimized for hyperscaler marketplace operations. Whether one platform can meaningfully simplify - or merely centralize - this complexity remains an open question. Still, the deal represents one of the strongest signals yet that marketplace commerce is becoming mainstream. Hyperscalers continue to report double-digit GMV growth, and more SaaS vendors are listing through AWS, Azure, and GCP as enterprise buyers shift purchases into cloud-commit budgets. Insider take. This acquisition is less about expanding GTM options and more about the structural shift happening across B2B subscription monetization. Vendors must now operate across multiple parallel motions: * Self-serve subscription funnels * Sales-assisted enterprise deals * Hyperscaler marketplace procurement * Channel-led distribution * Usage-based and hybrid pricing models The AppDirect - Tackle union underscores that the next advantage in B2B recurring revenue will come from unifying these motions, not treating them as disconnected systems. Catalog consistency, co-sell attribution, usage metering, rev-share accounting, and enterprise contract workflows are becoming core infrastructure - not add-ons. * Integration depth and timeline - whether this becomes a genuinely unified monetization engine or simply a wider surface area of tools. * Marketplace dependency - as procurement increasingly shifts to cloud commits, vendors must understand pricing constraints, economic tradeoffs, and operational requirements for hyperscaler channels. If the integration reduces friction instead of adding it, this consolidation could meaningfully reshape how B2B SaaS companies structure their recurring revenue operations. Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan. Search this site.

PR Newswire
May 29th, 2024
Impartner Announces Sponsorship Of The Ultimate Partner Executive Summit

Empowering Partners with Real-World Insights and Strategic Alignment with MicrosoftSALT LAKE CITY, May 29, 2024 /PRNewswire/ -- Impartner, the fastest-growing, most award-winning provider of reseller and partner management technologies, proudly announced today its sponsorship of the Ultimate Partner Executive Summit, hosted by Vince Menzione, CEO of Ultimate Partner. The event convenes on May 30, 2024, and will stream live from Boca Raton, FL.The Ultimate Partner Executive Summit is a premier event designed specifically for Executive Partner Leaders from Independent Software Vendors (ISVs), System Integrators (SIs), and Licensing Solution Providers (LSPs) within the Microsoft ecosystem. The summit focuses on strategic execution and accelerating priorities for the upcoming fiscal year, featuring expert-led sessions on implementing AI, marketplace offers, and Small and Midmarket Cloud Solutions (SMC) growth."Impartner is thrilled to sponsor the Ultimate Partner Executive Summit, an event that aligns perfectly with our mission to empower partners and drive partner ecosystem success," said Dave R Taylor, CMO at Impartner. "This summit provides an invaluable platform for industry leaders to engage, share insights, and collaborate on strategies that will shape the future of partner relationships and technology advancements."Attendees of the summit will have the unique opportunity to engage in real-time with John and Vince Menzione, Microsoft executives and other industry leaders, including Microsoft CVP Americas Global Partner Solutions, Nina Harding, Tackle.io CEO, John Jahnke, EY Global Vice Chair, Partner Ecosystem, Greg Sarafin, PartnerTap CEO, Cassandra Gholston, and others plus a surprise guest to close the conference."The Ultimate Partner Executive Summit is essential for fostering collaboration and innovation within the partner ecosystem. We are excited to bring together top industry leaders and experts to share their insights and strategies," said Vince Menzione, CEO of Ultimate Partner. "We look forward to collaborating with Impartner to make this event a remarkable success."To sign up for the virtual event and secure your seat for this unparalleled industry gathering, visit: https://bit.ly/3X0pT7cAbout ImpartnerImpartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels

PR Newswire
Mar 7th, 2024
Tackle Expands Platform Capabilities To Help Software Companies Scale Revenue Operations For Google Cloud Marketplace

ISVs can leverage Tackle's Cloud GTM Platform to streamline cloud-generated revenueBOISE, Idaho, March 7, 2024 /PRNewswire/ -- Tackle.io, the end-to-end solution for B2B software companies to generate revenue through a data-driven Cloud go-to-market (Cloud GTM), announced the public preview of expanded capabilities to operationalize and scale sales transaction workflows for independent software vendors (ISVs) selling through Google Cloud Marketplace.Tackle's updates to its capabilities for private offers for Google provide automation to streamline the seller's path to close deals quickly - saving both time and manual work to ensure that sellers and their stakeholders have deal visibility at every stage and automated real-time notifications. With this public preview, ISVs are able to send, track, and book flat-fee Google Cloud Marketplace private offers with installments directly from Tackle's Cloud GTM Platform."Tackle Offers provides Wiz a streamlined marketplace private offer creation workflow and a clear view of a deals movement through the buyer acceptance stages," said Brenden Worth, Global Google Cloud Alliance Manager, Wiz. "They have made it easy for our team to remove manual processes, automate Google Cloud Marketplace private offers, and enable customization to meet Cloud Provider requirements, increasing our private offer creation efficiency by 90%."According to Tackle's 2023 State of Cloud GTM Report, by 2026, $100B of B2B software will be transacted through the hyperscaler Cloud Marketplaces. As this revenue channel grows, the increase of operational overhead requires business transformation across the organization for teams to efficiently and accurately transact and report on Marketplace sales."In 2023, we saw a 124% increase in private offer usage from customers across more than $3B in Marketplace transactions," said John Jahnke, CEO of Tackle. "This shift highlights the importance of ISVs using an enterprise-grade Cloud GTM Platform that's robust enough to confidently transact their largest opportunities through the cloud."To learn more about how to get started with Tackle Offers for Google, visit Tackle Docs.About TackleTackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Tackle works with more than 550 software companies, including CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, VMware, Wiz, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world

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