Principal Strategist
Posted on 2/24/2024
6sense

1,001-5,000 employees

AI platform predicting B2B customer buying behavior
Company Overview
6sense stands out as a leader in the B2B sector with its unique Revenue AI platform that effectively predicts potential customers and suggests optimal engagement strategies, leading to increased contract value and win rates, and reduced deal-closing times. The company's culture is centered around understanding and leveraging the anonymous online research behavior of B2B buying teams, utilizing the concept of a "Dark Funnel" to track digital buying signals. This approach not only addresses the industry challenge of low early engagement rates but also provides a competitive edge by turning unseen data into actionable insights.
AI & Machine Learning
Data & Analytics

Company Stage

Series E

Total Funding

$531.5M

Founded

2013

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

11%

2 year growth

76%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
Data Analysis
CategoriesNew
Sales & Account Management
Requirements
  • Bachelor’s degree in marketing, strategy and/or analytics. MBAs preferred
  • 8+ years of experience as a sales and/or marketing practitioner in B2B companies
  • 3+ years of experience managing direct reports, cross-functional teams, and leading managers
  • Experience working directly as a change agent within an organization
  • Strong analytical and quantitative background
  • Strong technical capabilities with deep knowledge of the SalesTech and MarTech ecosystem
  • Great communication skills and stakeholder management
Responsibilities
  • Working closely with global enterprise customers to understand their business goals and objectives
  • Ability to work with senior/executive leadership on Go-to-Market strategic design
  • Align and balance the demands of competing business leaders to bring together the 6sense POV as a central nervous system connecting revenue teams
  • Bring a practical bent to problem solving, identifying the most efficient solution to complex GTM needs
  • Research the client organization and industry; interview, conduct focus groups and facilitate workshops with client employees, management teams and other stakeholders
  • Identify issues, create hypotheses, and execute analysis; translate data into meaningful insights; present recommendations to key decision makers
  • Move the client to action; develop a plan to implement the strategic recommendations; manage the execution with clear milestones, deliverables and KPI’s
  • Become an expert on the 6sense predictive engine, including implementation, how use cases of 6sense connect to top business goals and requirements, and areas to expand use cases
  • Collaborate across teams to find growth levers and optimization opportunities
  • Define business questions and provide the relevant guidance
  • Drive data-driven decision making across all engagements
  • Building customer advocates who will speak on behalf of 6sense as a reference and share success stories in 6sense events and content
  • Develop best practices and thought leadership content for internal scaling and education across 6sense teams
  • Ability to juggle multiple projects, prioritize, and scale while having fun
  • Mentor, grow and partner with a high-performing team of strategists
Desired Qualifications
  • Experience in sales/marketing/corporate strategy consulting
  • Having a background in sales ops, marketing ops or revenue ops