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Practice Better

All-in-one practice management for wellness

Director of Revenue Operations

Sales OperationsUpdated on Nov 11
Full-timeRemote in CanadaCA$200k - CA$220k /yr

About the Job

Requirements

  • Have 5–8+ years of Revenue Operations experience at SaaS companies, ideally under 300 employees, including experience through a scaling phase; experience at consultancies or Revenue Operations agencies does not meet the stated target.
  • Have deep, hands-on mastery of HubSpot as the primary CRM.
  • Have experience maintaining sales compensation plans and quotas, and running deal desk or discount and deal approval processes.
  • Have a proven track record of turning noisy data into reliable sales forecasts and trusted go-to-market reporting, and unlocking double-digit efficiency gains across funnel stages.
  • Have working knowledge of modern go-to-market stack tools, including marketing automation, product analytics, business intelligence, configure-price-quote, and subscription billing, sufficient to evaluate them and write clear requirements for the data team; building in business intelligence or the data warehouse is not expected.
  • Be able to run Revenue Operations independently and apply relevant experience to the company’s operating context.

Responsibilities

  • Own HubSpot as the system of record, including its data model, properties, lifecycle stages, workflows, permissions, and change control.
  • Establish a process for requesting, prioritizing, approving, and documenting HubSpot changes, and make final decisions about what is added to HubSpot.
  • Partner with the data team, which owns warehouse and pipeline implementation; own strategy and requirements while the data team builds.
  • Map and instrument the customer funnel from first touch through expansion, including the self-serve-to-sales-assist motion, and create common definitions, handoff rules, and service-level agreements across Marketing, Sales, and Customer Success.
  • Own and improve lead and product-qualified lead scoring models, routing highest-intent signals to sales development representatives, with a target of under five minutes for the product-qualified-lead-to-sales-development-representative service-level agreement.
  • Own and improve marketing-qualified-lead-to-sales-qualified-lead and sales-qualified-lead-to-closed-won conversion rates, targeting at least three percentage points of annual improvement.
  • Define objectives and key results, reporting cadences, and playbooks so Growth, Marketing, and Customer Experience operate from a single source of truth.
  • Own the go-to-market sales forecast process, including pipeline data, stage definitions, and forecast reporting.
  • Track forecast accuracy, identify why forecasts missed, and fix the underlying data or process.
  • Maintain and regularly deliver an updated sales forecast to Finance, such as weekly or monthly.
  • Synthesize trends into proactive recommendations for leadership.
  • Maintain and update the annual commission plan and quotas, starting with the 2027 plan, and contribute to future plans.
  • Design and administer deal desk governance, including discount and pricing approvals, order form and contract standards, and rules for what counts as a closed deal.
  • Audit the full revenue technology stack, including HubSpot, marketing automation, the payments platform, product analytics, and business intelligence, and maintain a rolling optimization roadmap.
  • Own tool selection, renewals, and spend, and lead consolidation initiatives that reduce cost without sacrificing capability.
  • Partner with Marketing on pricing and packaging tests, with Product on usage-to-revenue insights, and with Payments on take-rate optimization.

Desired Qualifications

  • Exposure to running Revenue Operations in a product-led growth or self-serve-to-paid motion.
  • Familiarity with embedded payments, fintech monetization, or take-rate optimization.
  • Comfort partnering on scenario planning.
  • Prior experience building or managing a small Revenue Operations team or pod.

About the Company

Practice Better

All-in-one practice management for wellness

Practice Better provides an all-in-one practice management platform for health and wellness professionals, including nutritionists and health coaches. The platform is cloud-based and subscription-driven, offering modules like appointment scheduling, client management, billing, telehealth, document sharing, progress tracking, and online challenges to deliver services in person or online. It differentiates itself by targeting the health and wellness field with built-in client engagement features, rather than a generic CRM. Its goal is to help practitioners run their practices more efficiently, communicate with clients better, and grow their businesses by reducing administrative tasks and increasing client engagement.

Company size
51-200
Company stage
Late Stage VC
Total funding
$41.7M
Headquarters
Toronto, Canada
Founded
2014

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