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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Account ExecutiveUpdated on Nov 10
Full-timeFayetteville, NC, USAIn-person

About the Job

Requirements

  • Proficiency in Microsoft Office, social networking platforms, and customer relationship management (CRM) tools.
  • Two years of media sales experience is preferred.
  • A Bachelor's degree in Business, Marketing, or a related field is preferred.

Responsibilities

  • Manage relationships with local and regional businesses and protect and grow revenue through new and existing client opportunities.
  • Understand clients' goals, objectives, processes, external environments, and market and consumer trends to develop customized marketing solutions.
  • Develop and deliver informed, integrated sales presentations featuring broadcast, digital, and event tactics to build brand loyalty and achieve client results.
  • Negotiate and close business across media and platforms while fostering long-term client relationships.
  • Maintain current knowledge of company products, services, assets, and advertising opportunities.
  • Represent products and services to new and existing clients, including digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the brand and help clients achieve success.

Desired Qualifications

  • Two years of media sales experience.
  • A Bachelor's degree in Business, Marketing, or a related field.
  • Excellent communication skills.
  • Passion for developing new business relationships in an outside sales role.
  • Enjoy presenting sales opportunities and post-sale successes to clients.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Understanding of sales metrics to build a sales funnel and maintain a pipeline of new business.
  • Self-motivation and an entrepreneurial spirit.
  • A positive, friendly, collaborative approach.
  • High energy and passion for sales.
  • Flexibility, creativity, and curiosity.
  • Digital savviness.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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