Social Media & Content Specialist

Salary Range: 60000 to 80000 (Currency: CAD) (Pay period: per-year-salary)

Content Creation & Strategy

• Develop and execute content strategies aligned with business goals.
• Create and maintain a content calendar for social media (incl. reels, stories, images), blog posts, and other digital channels.
• Manage and grow social media platforms (Instagram, Facebook, YouTube, LinkedIn), tailoring content for each audience.
• Engage with audience through direct messages, comments, polls and community management.
• Produce high-quality short and long form content, including photography, videography, and graphic design.
• Provide monthly and quarterly performance reports

Website Management & Analytics

• Oversee website updates, ensuring an optimized user experience.
• Track and analyze website traffic, impressions, and engagement metrics.
• Implement SEO best practices to improve search rankings.
• Conduct keyword research and develop an SEO best practices handbook.
• Generate monthly performance reports for social media and website analytics.

Marketing Support

• Support and coordinate events including project launches, Realtor functions, and client appreciation gatherings, managing logistics, catering, venue setup, and communications across digital and traditional media (ie. Eblasts, social media, signage etc..)
• Coordination of Presentation Centre operations and launches including set-up, supplies coordination, auctions, deficiencies and shut downs.
• Graphic design skills with the ability to create and resize print and digital ads, signage (aboards, mesh panels and misc. signs), corporate branding and eblast/promotional emails.
• Complete marketing administrative work such as invoicing, vendor payment forms, budget reports and liaising with accounting.

Desired Skills and Experience

• Understanding of Vancouver’s residential real estate development industry is required
• A valid driver’s license and a vehicle are required
• Minimum 3 years of experience in a related role
• Experience with Meta Business Suite, SEO, website management, and analytics tools (Google Analytics, SEMrush, etc.)
• Proficiency in photography, videography, and drone operation
• AI experience is a plus
• Ability to perform multiple tasks simultaneously and adapt to changing priorities
• Effective working independently and as part of a team
• Highly collaborative and flexible approach to teamwork
• Excellent organizational, time-management, and communication skills
• Strong understanding of social media platforms and content creation tools (ie. Canva, Adobe Suite etc..)