Demand Generation Manager
Tessl
Demand Generation Manager
Tessl
AI-native development platform for software
AI is transforming how software is built, and at Tessl, we're building the infrastructure for what comes next.
We're developing a platform that enables engineering teams to build and run AI-powered software factories, where coding agents take on real development work, from picking up engineering tickets to implementing changes and creating pull requests.
By combining structured context, reusable agent skills, automated workflows and evaluations, we're making AI-powered development more reliable, repeatable and scalable, while keeping humans in control. We're tackling some of the biggest challenges in autonomous software development, from code quality and security to helping organisations confidently adopt AI agents at scale.
Founded by Guy Podjarny, previously founder of Snyk, Tessl is a fast-growing Series A startup backed by over $100 million in funding from investors including Index Ventures, Accel, GV and Boldstart.
Joining Tessl means helping define an entirely new category of technology, solving ambitious technical challenges and shaping the future of software development.
We’re hiring a Demand Generation Manager to build and scale Tessl’s growth engine.
You’ll own pipeline creation across channels — from experimentation to execution. This is a hands-on, data-driven individual contributor role focused on building repeatable, measurable demand in a developer-first market.
You’ll work closely with Product Marketing, Content, and Sales to ensure we’re attracting the right audiences and converting attention into high-quality pipeline.
If you love testing hypotheses, building systems from scratch, and turning signal into scalable growth, this role is for you..
Pipeline Strategy & Execution
Own demand generation strategy across paid, organic, partnerships, and community channels
Build and optimise multi-channel campaigns aligned to product launches and GTM priorities
Drive MQL → SQL pipeline growth with clear attribution and reporting
Experimentation & Optimisation
Run rapid growth experiments across paid media, landing pages, email, and content distribution
Manage budget allocation across channels based on performance
Improve conversion rates across the funnel
Performance & Analytics
Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
Build dashboards and reporting frameworks
Use data to continuously refine strategy
Cross-Functional Collaboration
Partner with Product Marketing on launch amplification
Align with Sales on ICP targeting and pipeline quality
Work with Content to maximise distribution and reach
Must have:
4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
Experience owning paid acquisition and multi-channel campaigns
Strong analytical skills and comfort with attribution models
Demonstrated success building pipeline in early-stage or high-growth environments
Bias for action and experimentation mindset
Nice to have:
Experience marketing to developers or technical audiences
Familiarity with PLG + sales-assisted hybrid funnels
Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)
Introductory call
Hiring manager interview
Practical growth case discussion
Cross-functional interviews
Final conversation with leadership
We want Tessl to be a place where you can do meaningful work, keep learning and enjoy being part of the team. Alongside competitive compensation, we offer benefits designed to support you both inside and outside work.
Competitive compensation and equity: Market-benchmarked salaries and EMI share options.
Time off: 25 days of annual leave, plus UK public holidays, and two paid volunteering days each year.
Private healthcare: Vitality medical insurance, including dental, optical and mental health support, with cover included for partners and dependants.
Pension: A 5% employer pension matched contribution through Smart Pension.
Life assurance: Company-paid life insurance with MetLife providing cover of four times your annual salary.
Family Leave: We offer enhanced Maternity, Parental and Adoption Leave from day one to support you and your growing family.
Learning and development: We support opportunities to continue developing your skills with a £1,000 per year to spend.
Commuting benefits: Financial support for eligible team members commuting from outside Greater London, plus a Cycle to Work scheme.
Summer & winter offsites: Twice a year, we bring the whole Tessl team together for a week-long offsite. It's a chance to step away from our usual routines, collaborate on big ideas, build stronger relationships and enjoy shared experiences together. And of course, we have a lot of fun along the way!
Our office is in the heart of King's Cross, surrounded by London's growing AI and technology community.
We work together in person on Mondays, Tuesdays and Thursdays, giving us time to collaborate, exchange ideas and build relationships. You'll also enjoy catered lunches (Tuesday & Thursday), plenty of office snacks, regular team lunches and socials, plus a pet-friendly workplace.
Our operating principles shape how we collaborate and make decisions. We move quickly and learn by doing, build on ideas before challenging them, get stuck in wherever we can help, and give people real ownership. We encourage thoughtful debate, curiosity and a willingness to try things that haven't been done before. Read our five operating principles.
AI isn't just what we're building - it's central to how we work every day, across every function. We actively use AI to improve how we work, solve problems and challenge traditional ways of doing things.
You don't need to be an AI expert to thrive at Tessl, but you do need curiosity, an appetite for experimentation and a willingness to embrace new ways of working. We expect everyone to use AI regularly, invest time in learning how to get the most from it and keep experimenting when something doesn't work the first time, rather than defaulting to manual approaches.
We're also big believers in sharing what we learn. We encourage transparency about how we're using AI, what's working, what isn't and how we can help each other improve. Being AI native doesn't mean removing human judgement, it means using AI thoughtfully, while taking ownership of the quality and outcomes of our work.
We're committed to building an inclusive environment where people from different backgrounds, experiences and perspectives can thrive.
We particularly welcome applications from people who are underrepresented in technology. If you're excited about the opportunity but don't meet every requirement, we'd still encourage you to apply.
If you need any adjustments or additional support during the recruitment process, please let us know. We're happy to work with you to make the process accessible and comfortable.
We're moving fast, experimenting boldly and figuring things out as we go. There's plenty to build, lots to learn and real opportunities to make your mark.
If you're excited by big ideas, enjoy getting stuck in and want to be part of something from the ground up, we'd love to hear from you!
Tessl provides a subscription-based platform for AI Native Development, helping tech companies and developers build software with artificial intelligence at the core. The platform offers tools, resources, and services that integrate AI into the software creation process, enabling AI-driven development workflows. Customers access the platform through a tiered subscription and premium offerings for additional support and capabilities. Unlike traditional development tools, Tessl centers AI as an inherent part of the development workflow rather than as a separate add-on. The company's goal is to help teams accelerate and improve software projects by embedding AI into every stage of development, enabling better decision-making, faster iteration, and more capable AI-enhanced applications.
Explore more opportunities at Tessl