Senior Event Marketing Manager
About the job
- At least 5 years of relevant B2B event or field marketing experience, independently owning programs, budgets, and measurable business outcomes.
- Hands-on experience executing sponsored conferences, company-hosted field events, and webinars.
- A track record of converting event engagement into qualified meetings and pipeline, explaining outcomes and improvements.
- Project management skills and attention to detail to manage concurrent programs, vendors, deadlines, and changing priorities.
- Experience partnering with Sales and BDR teams on target-account selection, attendee recruitment, pre-event outreach, and post-event conversion.
- Practical experience using Salesforce or a comparable CRM, marketing automation tools, and webinar platforms to manage campaigns and assess performance.
- Sound judgment about audience fit, event quality, and budget tradeoffs, and clear communication when working with speakers and senior leaders.
- Ability to travel for events and support occasional evening programs as needed.
- U.S. citizenship and ability to pass a Federal Background Check and Identity Verification.
- Build and manage an integrated event calendar aligned with business priorities, target accounts, and pipeline goals; evaluate sponsorships and formats, recommend investments, and adjust the mix based on results.
- Own trade shows, conferences, and industry sponsorships end to end, including sponsorship negotiations, booth planning, vendors, shipping, staffing, onsite execution, lead capture, and post-event follow-up.
- Develop and execute executive dinners, roundtables, workshops, regional events, and partner programs; work with Sales to select target accounts, build invite lists, drive attendance, and create prospect and customer conversations.
- Own the webinar program from topic selection and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery; partner with Product Marketing and subject matter experts on content and next steps.
- Coordinate event promotion across email, social, partners, and sales outreach; equip AEs and BDRs with event briefs, invitation messaging, meeting goals, and follow-up plans; drive target-account attendance and prebooked meetings.
- Manage event budgets, vendor contracts, timelines, and spend reconciliation; maintain repeatable processes that support execution and scale.
- Coordinate timely lead handoffs and follow-up with Sales and BDRs; work with RevOps to maintain campaign tracking, report results, and recommend improvements based on attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency.
- Familiarity with the GovCon ecosystem, industry associations, and the needs of business development, capture, and proposal teams.
- Experience in B2B SaaS or a growing technology company, including account-based field programs and partner marketing.
- Experience with Salesforce and Marketo.
About the company
Procurement Sciences helps businesses win government contracts by providing AI and machine learning tools that turn data into actionable insights. Its platform offers predictive analytics, trend analysis, smart reports, and competitor insights to guide decision-makers as they pursue government opportunities. The product works through a subscription model: users access AI/ML capabilities and dashboards, run analyses on their data and government market data, and receive ready-to-use reports and competitive intelligence to inform bids and strategy. Compared to other providers, Procurement Sciences focuses specifically on government procurement, delivering domain-relevant analytics and structured intelligence that helps clients understand agency needs, track competitors, and optimize data-driven bidding decisions. The company aims to give clients a clear competitive edge and higher chances of winning government contracts through repeatable, data-backed processes.
Company Size
51-200
Company Stage
Series B
Total Funding
$40.2M
Headquarters
Washington DC, District of Columbia
Founded
2022
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Simplify's Take
What believers are saying
- May 2026 HigherGov acquisition broadened data coverage across federal, SLED, grants, and pricing.
- June 2026 PR said customers helped generate over $100 billion in AI-assisted awards.
- G2 named Procurement Sciences a High Performer in August 2026, supporting sales momentum.
What critics are saying
- Deltek GovWin and Sweetspot attack its workflow with deeper data, pipeline, and proposal features.
- Integration drag after HigherGov acquisition can distract engineering and slow customer rollout through 2026.
- Heavy dependence on government contract budgets creates existential exposure if procurement AI adoption stalls.
What makes Procurement Sciences unique
- Awarded AI plus HigherGov spans discovery, capture, proposals, pricing, and win analysis in 2026.
- FedRAMP authorization with Knox in March 2026 unlocks regulated federal contractor workflows.
- By May 2026, it served 3,000 contractors, including nearly half of Top 100.
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Benefits
- Health Insurance
- Flexible Work Hours
- Remote Work Options
- Professional Development Budget