Marketing Specialist - Marketing Campaigns

Job Description

Responsibilities

1. Cross-Vertical Campaign Ownership

• Identify, develop, and execute campaign initiatives that drive growth across foodpanda's core verticals (Food, Quick Commerce, and PRO) with a focus on opportunities that create platform-wide impact rather than single-vertical wins

• Lead the end-to-end campaign lifecycle for assigned growth projects: from strategic framing and brief development through execution, performance tracking, and post-campaign analysis

• Collaborate with vertical Campaigns Managers to align on shared growth priorities, ensure campaign mechanics are complementary across verticals, and bring a cross-platform perspective to campaign planning discussions

• Proactively identify gaps and opportunities in the campaign calendar where a cross-vertical or partnership-led activation could deliver incremental growth

1. External Partnership Campaign Management

• Own the marketing relationship with foodpanda's external commercial partners by  building joint campaign strategies, managing co-marketing activations end-to-end, and ensuring partner campaigns deliver measurable platform growth

• Serve as the primary campaigns point of contact for external partners by coordinating across internal teams and partner-side stakeholders to align on objectives, timelines, creative execution, and performance measurement

• Track and analyze partner campaign performance, present findings in partner review meetings, and translate data into recommendations that strengthen the partnership and inform future campaign investment

• Identify opportunities to deepen existing partnerships and flag new partnership prospects to the Head of Campaigns based on market observation and performance evidence

1. Performance and Growth Accountability

• Maintain clear performance visibility across your full campaign portfolio — owned campaigns and partnership activations, and bring structured updates to team reviews: what the numbers show, what is working, and what you are doing about what is not

• Develop a strong command of the platform's key growth metrics and use them to make campaign decisions independently, not just report on them after the fact

• Contribute to quarterly campaign planning by bringing a data-grounded point of view on where cross-vertical and partnership campaigns should be prioritized

Requirements

1. Experience

• 3 to 5 years of experience in marketing, campaigns, commercial partnerships, or a related function, whether in-house or agency background both considered

• Demonstrated experience owning campaigns or projects end-to-end, and not just supporting them. You have been accountable for outcomes, and not just outputs

• Experience working with or managing external partners, clients, or stakeholders is a strong advantage

• Familiarity with performance marketing metrics and campaign analytics. You know how to read data and use it to make decisions

1. Skills

• Strategic thinker who can also execute. You can zoom out to see the bigger picture and zoom in to get the brief written and the campaign live

• Strong communicator across all formats. Your written updates are structured and clear, your verbal contributions in meetings are substantive, and your external partner communications are professional and commercially aware

• Excellent project management discipline. You manage your own priorities, flag risks early, and deliver without needing to be chased

• Collaborative without being dependent. You know when to align with others and when to move independently

Qualifications

Additional Information