Vice President, Healthcare Communications - Client Experience

Agency:

Weber Shandwick

Job Function:

Communications and PR

Job Subfunction:

Public Relations

Job Description:

Vice President (VP), Healthcare Communications

Weber Shandwick, a leading global communications agency, has an immediate opening for an entrepreneurial, self-starting Vice President to join our growing healthcare team. This is an exciting career opportunity for a PR professional with a passion for healthcare-related communications to work closely with FH senior management and assist global healthcare clients with their external public relations and communications activities.

This role will help lead communications for one of Weber Shandwick’s largest global pharmaceutical clients, supporting high-priority therapeutic areas and product communications programs across data milestones, regulatory moments, disease awareness, stakeholder engagement, media relations and integrated campaign execution.

The ideal candidate for this role will be a strategic thinker, ideator, and ultimately the “maker” that brings stories to life for our clients. This person should be comfortable counseling senior clients, managing integrated teams, developing product and disease-area narratives, and driving work from strategy through execution. You’re willing to dive into the content creation process and can lead a team to successfully execute multi-stakeholder integrated campaigns.

Weber Shandwick values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Responsibilities

·       Serve as a day-to-day client contact and manage work streams and teams on program implementation aimed at reaching diverse stakeholders such as patients, medical professionals, advocacy organizations, policy influencers, media, and client employees

·       Lead account operations across assigned workstreams, including strategic planning, timeline and budget management, team coordination, client communications, and delivery of high-quality work. Support communications around key product and therapeutic-area milestones, including medical congresses, data readouts, regulatory updates, disease awareness initiatives and branded/non-branded campaigns.

·       Develop and edit compelling and high-quality client deliverables, including plans, research and analysis, media materials, website and social media content, client correspondence, and collateral.

·       Partner effectively across integrated agency teams and client functions, including brand, medical, regulatory, legal, advocacy, media, digital and analytics partners.

·       Provide team member management and development.

Qualifications

·       8+ years of experience in healthcare communications, with a deep background developing and executing public relations and reputation programs, including product communications, content marketing, media relations and leader communications. Agency experience is a must and experience working in or with pharmaceutical companies is highly desired.

·       Demonstrated experience working directly with clients on day-to-day activities, working alongside and managing teams to execute plans effectively, and drafting and implementing strategic communications programs within budget.

·       Significant experience in product communications, specifically product data milestones, regulatory approvals and ad comms, as well as branded and non-branded category awareness and disease awareness related to product therapeutic areas.

·       Excellent creative writing skills, with experience translating complex science issues into consumer-friendly messages and materials, and the ability to develop and edit high-quality communications plans, position papers, fact sheets, news and online media materials, bylined articles, trend analysis summaries, leader correspondence, and plans and presentations.

·       Ability to engage with and counsel senior level decision-makers across the client’s business and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.

·       Ability to develop relationships with third-party organizations, physicians and caregivers, and to attend external meetings and events representing the agency and client (e.g. medical conferences, third-party events, etc.)

·       A strong understanding of the healthcare media environment, digital communications and social media.

·       Bachelor’s degree in journalism, communications, public relations, English, marketing, business or related field.

·       Ability to illustrate a results-focused approach and best-in-service commitment to going the extra mile for clients and FH team members.

·       Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities.





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