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Smadex

Mobile-first programmatic advertising DSP platform

Field Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeRemote in ChinaNo salary listed

About the Job

Requirements

  • At least 3 years of hands-on experience in event project management and marketing execution, ideally in AdTech or the mobile internet industry, including mobile programmatic advertising, attribution, or mobile gaming.
  • Professional fluency in English and Mandarin Chinese is required.
  • Strong project management and communication skills, with the ability to manage multiple work streams, align internal and external stakeholders, and keep projects on track.
  • Proven experience briefing, negotiating with, and managing third-party production vendors and agencies.
  • Ability to work independently while partnering closely with regional commercial teams and Global Marketing.

Responsibilities

  • Own project plans, timelines, logistics, registration, venue setup, decoration, production, vendor negotiations, and on-site delivery for major APAC events, including ChinaJoy and the Mobile Masterminds Summit; coordinate internal teams, agencies, and suppliers to deliver events on time, within budget, and to a high standard.
  • Support localized marketing campaigns, content distribution, events, and sales enablement materials across priority APAC markets, including Korea and Japan; collaborate with regional commercial teams and Global Marketing to ensure activities are locally relevant and aligned with business priorities.
  • Coordinate marketing activation and regional materials for existing Smadex programmatic solutions and emerging business areas, including SDK solutions.
  • Coordinate premium regional customer loyalty initiatives, client gifting programs, and relationship-building activities.
  • Maintain shared marketing calendars, track regional project budgets, and manage supplier documentation.

Desired Qualifications

  • Experience delivering industry exhibitions, conferences, or client events such as ChinaJoy or similar large-scale events is a strong advantage.
  • Korean or Japanese language capability is highly desirable to support regional market activation.

About the Company

Smadex

Mobile-first programmatic advertising DSP platform

Smadex is a mobile-first programmatic advertising platform for performance, direct response, and brand campaigns across in-app, mobile web, and Connected TV. It uses a machine learning-assisted bidding engine that optimizes the mix of creative assets, audience targeting, and price in real time, processing over a million bid requests per second with support for first- and third-party data, fraud protection, brand safety, and multi-dimensional reporting. It offers end-to-end campaign management in self-serve or managed modes, with a pricing model based on a minimum budget plus a percentage fee and flexible dCPM aligned to CPA and CPI goals; after adopting RTB it expanded globally and was acquired by Entravision in 2018, becoming part of the Headway unit. Its goal is to help advertisers acquire high-quality users, improve retention, and increase return on ad spend while safeguarding brand safety across mobile and connected TV channels.

Company size
201-500
Company stage
Seed
Total funding
$940K
Headquarters
Barcelona, Spain
Founded
2011

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