Programmatic Ad Ops Manager

What's actually helping Dermatology Practice administrators improve efficiency. by PatientPoint September 8, 2026 You already have enough on your plate. Staffing. Scheduling. Compliance. Patient flow. PatientPoint(R) partnered with Talker Research to ask dermatology practice administrators what's actually working and what still needs to change. Here's what they told PatientPoint, Inc..[1] Your workload runs heavier than most. 92% of dermatology practice administrators say their workload increased over the past year, above the average across all specialties.[2] Some of that comes from an unexpected place. Patient-facing responsibilities, like communication and engagement, are growing even faster than administrative burden for derm specifically.[3] Provider burnout adds to the load too. Dermatology admins are twice as likely as the average practice to name it their single hardest daily challenge.[4] The tech they trust. Dermatology practice administrators aren't skeptical of new technology. When a tool genuinely improves patient care, they're quick to embrace it: * 90% say new in-office technologies improve the patient experience[5] * 86% expect AI to have a positive impact on their role over the next five years[6] That confidence isn't blanket tech enthusiasm. It's rooted in results. AI optimism among dermatology practice administrators is the highest of any specialty surveyed, well above the 80% average across all specialties.[7] Tools that lighten the load, while improving patient experiences. Manual, repetitive tasks eat into time you don't have. Here's where the right screens make the difference. Staff meeting room screens keep your team aligned on practice priorities without another meeting or another memo. That matters even more in dermatology, where communication transparency between providers and administrators already runs a bit lower than the specialty average (84% vs. 89% overall).[8] Waiting room screens and exam room screens give patients the education they need before you walk in, so your staff spend less time repeating the same talk track and more time on higher-value conversations. 78% of dermatology practice administrators say screens make the practice appear more high-tech to patients.[9]. Other derm practices are already moving. Dermatology practices adopt patient engagement screens at about half the rate of other specialties today (18% vs. 35% overall).[10] That's changing fast. 38% of dermatology practice administrators plan to add screens within the next two to three years, the highest adoption intent of any specialty surveyed.[11] Waiting could mean falling behind peers who are already moving, not just the industry curve. There's more in the full report. This is only part of the story. The full 2026 Dermatology Practice Administrator Confidence Index breaks down where dermatology stands on AI, technology adoption and what practice administrators predict for the future of the field.

PatientPoint selects Operative's AOS to power ads, scale enterprise media ops. Operative's cloud-native AOS platform enables modern buying models, enhanced targeting, and scalable media operations across PatientPoint Precision(TM) and future products Today, Operative announced that PatientPoint, a leading healthcare technology company with the largest point-of-care media network in the U.S., has selected Operative's AOS, a cloud-based intelligent media management platform, to power and scale its media operations. AOS will serve as the foundational media operations layer supporting targeting, forecasting, and workflow automation across PatientPoint's product portfolio, enabling PatientPoint Precision(TM) with the potential to expand into future digital-out-of-home products. PatientPoint Precision delivers brand messages to diagnosed patients through trusted digital check-in and patient portal experiences, enabling privacy-compliant, 1:1 engagement at moments when health decisions are actively forming. The partnership reflects PatientPoint's continued evolution as a modern healthcare media company built for how agencies and brands transact today, while preserving the trust, quality, and influence of point-of-care environments. By implementing AOS's enterprise ad tech infrastructure, PatientPoint is operationalizing Precision at scale and enabling new strategic distribution and buying models aligned with modern media ecosystems. "Operative's AOS delivers what we need today and gives us the flexibility to grow as our business evolves," said Mike Walsh, Chief Operating Officer at PatientPoint. "Its modern, open architecture supports the advanced targeting and operational requirements of PatientPoint Precision today, while giving us the ability to evaluate and extend this approach across additional parts of our business over time. As we continue to scale, AOS provides a strong foundation for streamlining ad sales and operational workflows and supporting future channel expansion where it makes sense. We're excited to have AOS as the enterprise foundation powering PatientPoint Precision." "PatientPoint sits at the intersection of healthcare, media, and technology at a moment when automation, targeting and forecasting are becoming increasingly important to modern media strategies," said Dave Dembowski, Chief Revenue Officer at Operative. "As PatientPoint continues to evolve its Precision product and scale its media operations, AOS provides the enterprise foundation to support that growth, helping ensure the point-of-care platform can adapt as ad buying models expand and new channels and opportunities come into focus across digital-out-of-home."