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IPG Mediabrands

Global media planning, buying, analytics

Associate, Media Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$50kIn-person

About the Job

Requirements

  • Ability to quickly learn proprietary tools and processes.
  • Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
  • Ability to manage time effectively and work in a fast-paced environment.
  • Exceptional attention to detail, organizational and analytical skills, creative thinking, and problem-solving skills.
  • Ability to work independently and as part of an integrated team.
  • Strong written and oral communication skills.

Responsibilities

  • Support the team in creating omnichannel media plan recommendations, including TV, print, radio, digital, out-of-home, and emerging media opportunities, informed by qualitative and quantitative inputs.
  • Compile research data to help ensure client campaigns reach intended audiences.
  • Develop mastery of syndicated research sources, planning tools, and media mathematics.
  • Use qualitative and quantitative research to develop consumer insights and budget allocations.
  • Develop and maintain the accuracy of tactical media-plan components such as flow charts, spreadsheets, and budget summaries.
  • Collaborate with internal and cross-functional teams to keep projects on track and deliverables accurate.
  • Keep up to date with media and technology trends.
  • Develop strategic points of view on media partner offerings and technology in relation to client objectives.

Desired Qualifications

  • Zero to one year of experience.
  • Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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