Integrated Marketing Campaigns Director

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

EMEA Integrated Marketing Campaigns Director, Emerging Markets

London (Battersea) / Hybrid 

In order to support our ongoing growth, we’re excited to add an EMEA IMC Director to our regional team to support with our new emerging markets, including; Nordics, Middle East, Spain, Italy, Turkey and more.

OVERVIEW:

The EMEA IMC Director will be responsible for developing and executing the integrated marketing communications strategy across Europe, the Middle East, and beyond. This role will lead cross-functional teams to ensure we activate consistent and impactful full funnel campaigns across all channels, including digital, social, public relations, events, and traditional media. The ideal candidate will have a deep understanding of the EMEA market, a passion for storytelling, and a proven track record of driving successful marketing campaigns that resonate and align to business objectives and country nuances.

Key Responsibilities:

Strategic Planning & Execution:

• Develop and implement a comprehensive IMC strategy for the EMEA region that aligns with global, regional and country objectives to drive business growth.
• Lead the creation and execution of multi-channel marketing campaigns, ensuring consistency of messaging across all touchpoints.
• Work closely with regional and global marketing teams to localize global campaigns and ensure relevance to the EMEA market.
• Manage the EMEA marketing calendar, coordinating with key stakeholders to optimize campaign timing and impact.

Team Leadership & Collaboration:

• Lead and mentor a team of marketing professionals across EMEA, fostering a collaborative and high-performance culture.
• Collaborate with cross functional team, including; category marketing, sales, and analytics teams to ensure alignment of marketing efforts with business goals.
• Build strong relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.

Market Insights & Analysis:

• Utilize Sharkninja consumer insights and data analytics to refine marketing strategies and optimize campaign performance.
• Monitor competitive activity and adjust marketing strategies accordingly.

Budget Management:

• Support in development and management of the marketing budget for the EMEA region, ensuring efficient allocation of resources to achieve maximum ROI.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

Brand & Content Management:

• Manage the localization of campaigns and content to cater to different languages and cultures within the EMEA region.

Some of the skills and experience you’ll bring: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in marketing communications, with a significant portion spent in the EMEA region.
• Proven experience in leading successful integrated marketing campaigns across multiple channels.
• Strong understanding of the diverse cultural, economic, and regulatory landscapes within EMEA.
• Excellent leadership skills with a track record of building and managing high-performing teams.
• Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies.
• Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
• Fluent in English; proficiency in additional languages spoken in the EMEA region is a plus.
• Preferred: Experience in relevant sectors, familiarity with emerging marketing trends and technologies, EMEA experience, willingness to travel.

Personal Attributes:

• Strategic thinker with a creative and innovative approach to marketing challenges.
• Highly organized, with strong project management skills and the ability to manage multiple priorities.
• Culturally aware, with the ability to navigate and appreciate the nuances of different markets.
• Results-driven, with a strong focus on delivering measurable outcomes.
• Strong interpersonal and team management skills.

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