Full-Time

Integrated Marketing Campaigns Director

Emerging Markets

Posted on 9/3/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Expert

London, UK

Hybrid position based in London (Battersea).

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
  • 15+ years of experience in marketing communications, with a significant portion spent in the EMEA region.
  • Proven experience in leading successful integrated marketing campaigns across multiple channels.
  • Strong understanding of the diverse cultural, economic, and regulatory landscapes within EMEA.
  • Excellent leadership skills with a track record of building and managing high-performing teams.
  • Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies.
  • Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
  • Fluent in English; proficiency in additional languages spoken in the EMEA region is a plus.
Responsibilities
  • Develop and implement a comprehensive IMC strategy for the EMEA region that aligns with global, regional and country objectives to drive business growth.
  • Lead the creation and execution of multi-channel marketing campaigns, ensuring consistency of messaging across all touchpoints.
  • Work closely with regional and global marketing teams to localize global campaigns and ensure relevance to the EMEA market.
  • Manage the EMEA marketing calendar, coordinating with key stakeholders to optimize campaign timing and impact.
  • Lead and mentor a team of marketing professionals across EMEA, fostering a collaborative and high-performance culture.
  • Collaborate with cross functional team, including; category marketing, sales, and analytics teams to ensure alignment of marketing efforts with business goals.
  • Build strong relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.
  • Utilize Sharkninja consumer insights and data analytics to refine marketing strategies and optimize campaign performance.
  • Monitor competitive activity and adjust marketing strategies accordingly.
  • Support in development and management of the marketing budget for the EMEA region, ensuring efficient allocation of resources to achieve maximum ROI.
  • Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Manage the localization of campaigns and content to cater to different languages and cultures within the EMEA region.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to improve efficiency and quality of life for users. SharkNinja stands out from competitors by focusing on high-performance and reliable solutions, which consistently receive positive customer feedback. The company’s goal is to enhance consumer satisfaction and build long-term relationships, encouraging repeat purchases and brand loyalty.

Company Stage

Private

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Smart home integration offers new opportunities for SharkNinja's product compatibility.
  • The trend towards compact, multi-functional appliances aligns with SharkNinja's offerings.
  • Growing health and wellness interest boosts demand for SharkNinja's kitchen appliances.

What critics are saying

  • Increased competition from emerging smart home brands threatens market share.
  • Rising raw material costs could impact SharkNinja's profit margins.
  • Global chip shortage may delay new product launches.

What makes SharkNinja unique

  • SharkNinja offers innovative, high-performance home appliances and cleaning products.
  • The company has a strong global presence with products sold worldwide.
  • SharkNinja's PowerDetect technology revolutionizes vacuum cleaning efficiency.

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Benefits

Family Planning Benefits

Mental Health Support

Professional Development Budget

Flexible Work Hours

Paid Vacation

Remote Work Options

401(k) Company Match

Health Insurance

INACTIVE