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Full-Time

Integrated Marketing Campaigns Director

Emerging Markets

Posted on 9/3/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Design
Consumer Goods

Expert

London, UK

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
  • 15+ years of experience in marketing communications, with a significant portion spent in the EMEA region.
  • Proven experience in leading successful integrated marketing campaigns across multiple channels.
  • Strong understanding of the diverse cultural, economic, and regulatory landscapes within EMEA.
  • Excellent leadership skills with a track record of building and managing high-performing teams.
  • Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies.
  • Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
  • Fluent in English; proficiency in additional languages spoken in the EMEA region is a plus.
Responsibilities
  • Develop and implement a comprehensive IMC strategy for the EMEA region that aligns with global, regional and country objectives to drive business growth.
  • Lead the creation and execution of multi-channel marketing campaigns, ensuring consistency of messaging across all touchpoints.
  • Work closely with regional and global marketing teams to localize global campaigns and ensure relevance to the EMEA market.
  • Manage the EMEA marketing calendar, coordinating with key stakeholders to optimize campaign timing and impact.
  • Lead and mentor a team of marketing professionals across EMEA, fostering a collaborative and high-performance culture.
  • Collaborate with cross functional team, including; category marketing, sales, and analytics teams to ensure alignment of marketing efforts with business goals.
  • Build strong relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.
  • Utilize Sharkninja consumer insights and data analytics to refine marketing strategies and optimize campaign performance.
  • Monitor competitive activity and adjust marketing strategies accordingly.
  • Support in development and management of the marketing budget for the EMEA region, ensuring efficient allocation of resources to achieve maximum ROI.
  • Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Manage the localization of campaigns and content to cater to different languages and cultures within the EMEA region.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets, all engineered to improve efficiency and quality of life. SharkNinja stands out from competitors by focusing on high-performance and reliable products that receive positive customer feedback. The company sells its products directly through its website and through retail partners, emphasizing customer satisfaction and brand loyalty. The goal of SharkNinja is to enhance daily living for consumers around the world by providing effective and convenient home solutions.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

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Simplify's Take

What believers are saying

  • Significant investments from firms like Jump Financial LLC and TimesSquare Capital Management LLC indicate strong market confidence and potential for growth.
  • The introduction of innovative products like the Ninja(R) SLUSHi(TM) Professional Frozen Drink Maker showcases SharkNinja's commitment to continuous product development and market relevance.
  • High-profile endorsements and global brand ambassadors like David Beckham can significantly boost brand recognition and consumer trust.

What critics are saying

  • The competitive landscape in home appliances is intense, with major players like iRobot posing a constant threat to market share.
  • Relying heavily on high-profile endorsements can be risky if the public image of the ambassador changes negatively.

What makes SharkNinja unique

  • SharkNinja's dual-brand strategy with 'Shark' and 'Ninja' allows it to target different segments of the home appliance market, unlike competitors who may focus on a single brand.
  • The company's emphasis on high-performance and technologically advanced products sets it apart in the consumer goods market, where many competitors offer more basic solutions.
  • SharkNinja's strategic marketing, led by a seasoned CMO and bolstered by high-profile endorsements like David Beckham, enhances its brand visibility and consumer appeal.