Revenue Growth / Customer Category Manager
Brown-Forman
Revenue Growth / Customer Category Manager
Brown-Forman
Produces and sells whiskey, vodka, wine
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Meaningful Work From Day One
Based on research and analysis, the Revenue Growth / Customer Category Manager is responsible for deploying and embeding Revenue Growth Management (RGM) methodology and their merger with BF category vision to develop tools for the commercial, finance and marketing teams within Brown-Forman France & Belgium.
The Revenue Growth / Customer Category Manager works with the teams to identify insights and create action plans to drive sales, categories, profit and margins at short, medium and long term to fuel sustainable growth.
This is an office/hybrid role (4 days a week at Paris office and Fridays working from home)
What You Can Expect
- Combine RGM and Category vision to unlock commercial, category and business opportunities:
- Integrate RGM pillars with all aspects of Category Management: product and channel mixes, merchandising, promotional policy etc.
- Collaborate with BBI and Trade Marketing on building the category levers and the tools for implementation
- Perform RGM on a monthly analytics cadence
- Assess competitive price environment and B-F’s price position within it
- Assess developments in channel-pack-price architecture for B-F and within the market
- Derive promo efficiency through sales uplifts and promo effectiveness through ROI
- Monitor customer mix and its impact on volume growth and margin use
- Assess Trade Terms usage and their alignment with pay-for-performance concept
- Track and report back on the success of incremental promotional activities signed off outside of the plan
Drive RGM / Customer Category Management adoption
- Roll-out RGM analytics to commercial, finance and marketing teams
- Embed RGM in business management process
- Support and coach individuals and teams collaborating on RGM
Perform the RGM / Category analysis using available analytical tools (e.g. ARM, BBI)
- Develop insights from analysis
- Create action plans from insights
- Communicate and present the insights to action story to the wider team
- Implemente, execute and monitor actions plans
Report on country performance
RGM adoption KPIs:
- of RGM challenges completed
- of RGM reports created
- of RGM insights created
- of RGM insights discussed in business management process
RGM execution KPIs
- Consolidate the prioritized RGM Action Plan and report on implementation progress
Country leadership reporting
- Summary of above KPIs
- Reasons for gap to plan
Own
-RGM agenda on behalf of country leadership
- Be a super user of all the RGM tools and main point of contact for questions
- Keep track of all the data quality issues and work with IT and business teams to resolve this
- Represent the countries on future RGM initiatives/requirements
What You Bring to the Table
- Education: College/University (Bachelors or Equivalent); Finance, Sales, Marketing, Business
- Experience: At least 3 years in sales, finance or marketing role with a FMCG company and at least 2 years’ experience in a RGM role (Pricing Positioning, channel price pack architecture, promotion efficiency, customer mix management and trade terms) in any industry
- Analytical skills
- Advanced excel knowledge, comfortable with numbers
Communication:
- Strong oral and written skills
- Confidence in presenting to Leadership Team if necessary
Project management:
- Experience of managing projects to completion in a cross-functional working group environment
- Highly organized with prioritization skills
- Fluent in French & English
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L2Number of Openings Available:
1Produces and sells whiskey, vodka, wine
Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.
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