Overview

At Verkada, we’re known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager, you’ll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, previous start-up experience. The common link between all of us is that we like to have an impact and solve problems. You’ll drive pipeline generation and acquisition strategy for Verkada’s core product suites within the U.S. market. You will play a pivotal role in building and optimizing outbound automated marketing for the mid-market segment, as well as account-based marketing (ABM) for enterprise and global accounts.

Responsibilities:

• Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through outbound automated marketing for mid-market customers and ABM for enterprise and global accounts.

• Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated and ABM campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance.

• Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions.

• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.

• Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies.

• Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

• Data-Driven Decision Making: Use tools such as SQL and Excel to dig into campaign performance and identify areas of improvement. Take a hands-on approach to understanding what works and what doesn’t, using data to inform decision-making.

Qualifications: 

We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include:

• Business and Sales Operations: Experience in building automated outbound campaigns for business development representatives (BDRs), with a focus on improving sales pipeline efficiency.

• Growth Marketing or Demand Generation: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies.

• Marketing Operations: Experience in developing scalable systems and automations to support high-performing marketing teams. Familiarity with CRM systems, data management, and process optimization.

• Other Analytical Roles: Candidates from highly analytical backgrounds, such as investment banking, quantitative consulting, strategy and operations, or analytics, with a passion for growth and marketing automation.

Requirements:

• Proven experience in pipeline generation, particularly in B2B marketing.
• Strong understanding of outbound automated marketing and ABM strategies.
• Demonstrated ability to collaborate cross-functionally with data science, sales, and product teams.
• Proficiency in data analysis, including experience with SQL and Excel.
• Experience managing large-scale marketing campaigns and optimizing performance.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily