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Rural King

Family-owned retail chain offering rural goods

Sales Consultant

Retail SalesPosted on Nov 5
Full-timeHanover, PA, USAIn-person

About the Job

Requirements

  • A high school diploma or equivalent is required; additional education or certifications in agriculture or related fields is a plus.
  • Proven experience in a sales or customer service role, preferably in a retail environment.
  • Deep knowledge and passion for agriculture, farm equipment, tools, and home essentials.
  • Excellent interpersonal and communication skills to build rapport with customers and provide exceptional service.
  • Strong problem-solving abilities and the capacity to handle customer inquiries and concerns effectively.
  • A results-driven mindset focused on achieving sales targets and driving revenue growth.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing customer demands.
  • Basic computer skills for point-of-sale transactions and inventory management systems.
  • Resilience and willingness to deal with rejection.
  • Excellent negotiation and conflict resolution skills.
  • Initiative to devise sales strategies and work under pressure.
  • Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
  • Proficiency with Microsoft Office Suite or related software.
  • Ability to navigate computer systems and software to assist customers or manage activities.
  • Ability to sit or stand for prolonged periods of time.
  • Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31–50 pounds intermittently.
  • Ability to communicate verbally and effectively with others in person and via electronic devices.
  • Close visual awareness is required.
  • Ability to use a ladder and/or pallet jack.
  • Ability to walk up and down stairs multiple times per day.

Responsibilities

  • Provide customer service by helping potential customers find power equipment products that match their applications and needs.
  • Engage customers in meaningful conversations to understand their needs, preferences, and budget constraints using the customer engagement model.
  • Assist customers throughout the retail financing process and ensure all requirements are met before releasing the tractor.
  • Manage the ordering of power equipment for store stock and customer special orders.
  • Assist with receiving, moving, and displaying power equipment products.
  • Follow the Indoor Merchandising Guide to set and maintain products according to company standards.
  • Conduct power equipment demonstrations when necessary.
  • Assist customers in locating items within the store and recommend suitable alternatives when products are unavailable.
  • Listen to customer concerns, address questions or issues promptly, and provide appropriate resolutions or escalate them to a supervisor when required.
  • Collect customer contact information for follow-up situations, including product arrivals, customer order arrivals, and relevant new product releases.
  • Establish and maintain long-term customer relationships to generate repeat business and referrals.
  • Provide product knowledge and advice regarding power equipment, live animals, heating, fencing, batteries, lawn care, pools, and related products.
  • Demonstrate product features and benefits, conduct product demonstrations, and explain technical specifications as necessary.
  • Use upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
  • Promote exclusive offers and awareness of the store loyalty program.
  • Process special orders, operate the point-of-sale register, and resolve return issues as needed.
  • Collaborate with team members to achieve sales targets and contribute to the success of the store.
  • Participate in training sessions and stay updated on product knowledge, sales techniques, company policies, and procedures.
  • Contribute to visual merchandising by zoning product displays, ensuring proper signage, and maintaining a clean and attractive sales floor when not assisting customers.
  • Work outdoors in heat, cold, rain, snow, and wind depending on location.
  • Participate in cross-training for flexibility across departments and responsibilities.
  • Participate in learning initiatives such as training programs, workshops, and webinars to acquire knowledge and refine skills.
  • Provide friendly, proactive, and professional internal and external support by addressing inquiries, concerns, and issues promptly and effectively.
  • Perform other duties as assigned.

Desired Qualifications

  • Additional education or certifications in agriculture or related fields.
  • Sales or customer service experience in a retail environment.

About the Company

Rural King

Family-owned retail chain offering rural goods

Preparing company description.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
United States
Founded
Not listed

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