Full-Time
Sales Consultant
Updated on 9/3/2026
Rural King
1,001-5,000 employees
Family-owned retail chain offering rural goods
No salary listed
Hanover, PA, USA
In Person
 Retail (1) |
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- A high school diploma or equivalent is required; additional education or certifications in agriculture or related fields is a plus.
- Proven experience in a sales or customer service role, preferably in a retail environment.
- Deep knowledge and passion for agriculture, farm equipment, tools, and home essentials.
- Excellent interpersonal and communication skills to build rapport with customers and provide exceptional service.
- Strong problem-solving abilities and the capacity to handle customer inquiries and concerns effectively.
- A results-driven mindset focused on achieving sales targets and driving revenue growth.
- Ability to work in a fast-paced, dynamic environment and adapt to changing customer demands.
- Basic computer skills for point-of-sale transactions and inventory management systems.
- Resilience and willingness to deal with rejection.
- Excellent negotiation and conflict resolution skills.
- Initiative to devise sales strategies and work under pressure.
- Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
- Proficiency with Microsoft Office Suite or related software.
- Ability to navigate computer systems and software to assist customers or manage activities.
- Ability to sit or stand for prolonged periods of time.
- Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31–50 pounds intermittently.
- Ability to communicate verbally and effectively with others in person and via electronic devices.
- Close visual awareness is required.
- Ability to use a ladder and/or pallet jack.
- Ability to walk up and down stairs multiple times per day.
- Provide customer service by helping potential customers find power equipment products that match their applications and needs.
- Engage customers in meaningful conversations to understand their needs, preferences, and budget constraints using the customer engagement model.
- Assist customers throughout the retail financing process and ensure all requirements are met before releasing the tractor.
- Manage the ordering of power equipment for store stock and customer special orders.
- Assist with receiving, moving, and displaying power equipment products.
- Follow the Indoor Merchandising Guide to set and maintain products according to company standards.
- Conduct power equipment demonstrations when necessary.
- Assist customers in locating items within the store and recommend suitable alternatives when products are unavailable.
- Listen to customer concerns, address questions or issues promptly, and provide appropriate resolutions or escalate them to a supervisor when required.
- Collect customer contact information for follow-up situations, including product arrivals, customer order arrivals, and relevant new product releases.
- Establish and maintain long-term customer relationships to generate repeat business and referrals.
- Provide product knowledge and advice regarding power equipment, live animals, heating, fencing, batteries, lawn care, pools, and related products.
- Demonstrate product features and benefits, conduct product demonstrations, and explain technical specifications as necessary.
- Use upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
- Promote exclusive offers and awareness of the store loyalty program.
- Process special orders, operate the point-of-sale register, and resolve return issues as needed.
- Collaborate with team members to achieve sales targets and contribute to the success of the store.
- Participate in training sessions and stay updated on product knowledge, sales techniques, company policies, and procedures.
- Contribute to visual merchandising by zoning product displays, ensuring proper signage, and maintaining a clean and attractive sales floor when not assisting customers.
- Work outdoors in heat, cold, rain, snow, and wind depending on location.
- Participate in cross-training for flexibility across departments and responsibilities.
- Participate in learning initiatives such as training programs, workshops, and webinars to acquire knowledge and refine skills.
- Provide friendly, proactive, and professional internal and external support by addressing inquiries, concerns, and issues promptly and effectively.
- Perform other duties as assigned.
- Additional education or certifications in agriculture or related fields.
- Sales or customer service experience in a retail environment.
Preparing company description.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
N/A
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Simplify's Take
What believers are saying
- September 2, 2026 Hot Deals expands traffic in Florida, Alabama, and Georgia immediately.
- July 2026 PetMeds partnership adds a high-frequency pet pharmacy channel across RuralKing.com.
- June 2026 Mattoon headquarters investment and Virginia facility signal aggressive footprint growth and hiring.
What critics are saying
- September 2026 Hot Deals trains customers to expect permanent discounting, crushing gross margins.
- The July 2026 Clearfield gun lawsuit keeps Rural King exposed to firearms liability headlines.
- If the Virginia distribution center misses 150 jobs, incentive clawbacks and expansion credibility suffer.
What makes Rural King unique
- Rural King serves farm, home, and rural customers with one-stop assortment since 1960.
- Its free RK Rewards pricing locks shoppers into member-only deals without subscription friction.
- The Mattoon campus and Henry County distribution center deepen control over Midwest and Southeast supply.
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Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Mental Health Support
Wellness Program
Company News
Rural King launches Hot Deals program across the Southeast. Sep 02, 2026, 07:00 ET New Hot Deals deliver deep savings on everyday essentials, with a new lineup of deals planned every 60 days MATTOON, Ill., Sept. 2, 2026 /PRNewswire/ - Rural King, a family-owned retailer dedicated to the rural lifestyle, is slashing prices across the Southeast with the launch of 10 new Hot Deals, giving new and existing Rural King Rewards members deep savings on everyday essentials for their homes, animals, vehicles and property. The first lineup of Hot Deals launches Sept. 3 at participating Rural King stores in Florida, Alabama and Georgia and will run through Oct. 28. But the savings will not stop there. Rural King plans to introduce a new lineup of Hot Deals approximately every 60 days, giving Rewards members new opportunities to save throughout the year. "At Rural King, we know families are paying close attention to every dollar they spend," said Alex Melvin, chairman of Rural King. "Our job is to make those dollars go further. These Hot Deals are not about saving a few cents. We selected products our customers use and priced them aggressively, at least 25% below normal market, to deliver real, meaningful savings." The 10 Hot Deals include: * Country Road 3-Way Blend Livestock Commodity Mix, 50 pounds - $8.99 * Good Friends Crunchy Bites Adult Dry Dog Food, 40 pounds - $14.99 * Liquid Pool Shock, 4-pack - $14.99 * 41% Glyphosate Grass & Weed Killer, 2.5 gallons - $42.99 * LED Shop Light, 4 feet, 6,000 lumens - $14.99 * Arm & Hammer Double Duty Clumping Litter, 40 pounds - $15.99 * Bounty Essentials Select-A-Size Paper Towels, 6 double rolls - $7.99 * Providence Non-Chlorinated Brake Parts Cleaner, 14 ounces - $2.29 * Blue Shop Towel Roll, 6-pack - $9.99 * Tidy Simply Liquid Laundry Detergent - $7.99 The Hot Deals were selected to provide savings on products customers regularly need for their homes, animals, vehicles and property. "We want customers to know that when they walk into Rural King, we are fighting to give them more for their money," Melvin said. "Whether you are feeding your dog, caring for livestock, maintaining your property or simply stocking your home, we want Rural King to be the place where your dollar goes further." The Hot Deals are available exclusively to Rural King Rewards members. Rural King Rewards is free to join, allowing customers to access member-only pricing without paying a membership fee. The first round of Hot Deals will be available Sept. 3 through Oct. 28 at participating Rural King locations in Florida, Alabama and Georgia, including Ocala, Zephyrhills, Spring Hill, Leesburg, Bonita Springs, Lake Wales, Crystal River, Gainesville and Sebring, Florida; Dothan and Saraland, Alabama; and Bainbridge, Waycross and Brunswick, Georgia. Rural King will continue the Hot Deals program beyond Oct. 28, introducing a new selection of products at Hot Deal prices every 60 days. Each rotation will feature different items for Rural King Rewards members. Customers can visit Ruralking.com to learn more about Rural King Rewards, participating locations and current offers. About Rural King, Inc. Rural King, also known as RK Holdings, LLP, planted its roots as America's Farm and Home Store in Mattoon, Illinois, in 1960. Since that time, Rural King has grown to more than 150 stores in 17 states. Rural King offers the lowest prices on a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our longstanding tradition of offering free popcorn and coffee every time you visit our stores. SOURCE Rural King
Rural King unveils newest Alabama store in Lincoln. Rural King, a family-owned retailer dedicated to the rural lifestyle, announced the opening of its newest Alabama store in Lincoln, marking the company's ninth location in the state. Grand opening festivities will take place Friday, Aug. 14, through Sunday, Aug. 16, featuring Rural King specials and competitive prices on items throughout the store. New customers who enroll in RK Rewards at the Lincoln store during grand opening weekend will be automatically entered to win one of four USD 500 Rural King gift cards. Customers can also enjoy a complimentary bottle of Rural King water during their visit. With a legacy spanning more than six decades, Rural King has established itself as a cornerstone of the communities it serves. The new Lincoln location at 1800 McCaig Road features updates designed to enhance the shopping experience, including mobile and self-checkout options, while maintaining the personal touch that defines Rural King's customer service. "Lincoln is a natural fit for Rural King, and we're excited to deepen our presence in Alabama with our ninth store in the state," said Rural King Chief Operating Officer Michael Ladd. "We look forward to building lasting relationships with local families, farmers, homeowners and outdoor enthusiasts while providing the dependable products, fair prices and welcoming service our customers have come to expect." The Lincoln store carries brands including Carhartt, Stihl, Ariat, Wrangler, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles. To serve a wide range of customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, power tools, grilling, food and snacks, and cleaning products. As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor and sporting goods. As a community-oriented retailer, Rural King is committed to supporting its communities, including youth organizations such as 4-H and FFA, as well as veterans and first responders through partnerships with organizations such as the Gary Sinise Foundation. The company's commitment to fostering meaningful connections extends beyond its storefronts, embodying its core values of teamwork, integrity, and continuous improvement.
County approves incentive agreements with Rural King. By Taylor Boyd The Henry County Board of Supervisors approved a performance agreement and a Commonwealth's Development Opportunity fund agreement with Rural King at its July 28 meeting, advancing plans for the company's new distribution center at Patriot Centre Industrial Park. The Henry County Industrial Development Authority approved the agreements a day earlier, on July 27. Rural King announced in January that it plans to invest $40 million and establish a distribution center in the former 500,000-square-foot Nautica building at Patriot Centre. The national retailer specializes in farm supplies, home goods and outdoor equipment and also operates a store in Martinsville. Deputy County Administrator J.R. Powell said the agreements include an $800,000 local grant, with Henry County and The Harvest Foundation each contributing $400,000. "The state on top of it is offering a $750,000 grant as part of their incentive package," Powell said. Under the agreement, Rural King must invest $40 million, create 150 new jobs and pay an average annual salary of about $59,000 before receiving any incentive funds. "None of those funds will be paid out until these milestones are met. It is basically guaranteeing that Rural King is going to make the $40 million investment, will hire 150 new employees, and that $59,000 and some change will be the average salary of the employees there," Powell said. Rural King has three years to meet those requirements. Powell said county officials and Martinsville-Henry County Economic Development Corp. President and CEO Mark Heath have met with company representatives several times as the project moves forward. "They're really excited about coming in here and they love the (former Nautica) building. They wanted to go ahead before they put all of their merchandise in there, they wanted to replace the whole roof on the building" even though the roof isn't leaking. "So they're doing that now," he said. Once the roof replacement is complete, Powell said the company plans to begin moving equipment and merchandise into the facility. "They hired the maintenance director that was there with Nautica, which Nautica raved over him, really good guy who knew the facility really well. So they snatched him up to stay on as the maintenance director, so he's overseeing that roof project and getting some of that stuff going on quickly," Powell said. Although the agreement gives Rural King up to three years to satisfy the performance requirements, Powell said the company expects to be fully operational and meet the benchmarks within about 12 months. Powell said the project will provide a significant economic boost to the county. "Our average salary for Henry County is around $43,000, so we're talking $59,000. It's well-paying jobs for our community. It's a good capital investment for us, it's a good tax base for us, and it's a good fit. We have a Rural King store right here in Henry County, so for them to decide to establish a distribution center right here in our community is just a great thing. We're looking forward to a good partnership with them," he said. Enter your email address to receive weekly notifications straight to your inbox.
Rural King opens new Store in Gadsden, expanding Alabama footprint. Jul 27, 2026, 07:00 ET MATTOON, Ill., July 27, 2026 /PRNewswire/ - Rural King, a family-owned retailer dedicated to the rural lifestyle, announced the opening of its newest Alabama store in Gadsden, marking the company's eighth location in the state. Grand opening festivities will take place Friday, July 31, through Sunday, Aug. 2, featuring Rural King specials and competitive prices on items throughout the store. New customers who enroll in RK Rewards at the Gadsden store during grand opening weekend will be automatically entered to win one of four $500 Rural King gift cards. Customers can also enjoy a complimentary bottle of Rural King water during their visit. With a legacy spanning more than six decades, Rural King has established itself as a cornerstone of the communities it serves. The new Gadsden location at 280 N. Third St. features updates designed to enhance the shopping experience, including mobile and self-checkout options, while maintaining the personal touch that defines Rural King's customer service. "Opening our Gadsden store marks an exciting step in Rural King's continued growth across Alabama," said Rural King Chief Operating Officer Michael Ladd. "We look forward to becoming part of the Gadsden community and serving area families, farmers, homeowners and outdoor enthusiasts. Our team is proud to bring local customers the everyday value, quality products and friendly service Rural King is known for." The Gadsden store carries brands including Carhartt, Stihl, Ariat, Wrangler, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles. To serve a wide range of customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, power tools, grilling, food and snacks, and cleaning products. As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor and sporting goods. As a community-oriented retailer, Rural King is committed to supporting its communities, including youth organizations such as 4-H and FFA, as well as veterans and first responders through partnerships with organizations such as the Gary Sinise Foundation. The company's commitment to fostering meaningful connections extends beyond its storefronts, embodying its core values of teamwork, integrity, and continuous improvement. For more information, visit Ruralking.com, RKguns.com or RKtractors.com. About Rural King, Inc. Rural King, also known as RK Holdings, LLP, planted its roots as America's Farm and Home Store in Mattoon, Illinois, in 1960. Since that time, Rural King has grown to more than 150 stores in 17 states. Rural King offers the lowest prices on a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our longstanding tradition of offering free popcorn and coffee every time you visit our stores. SOURCE Rural King
$40 million secured for new Virginia Rural King regional distribution center. July 15, 2026 Rural King worked with Three Roots Capital, Regions Bank, and Hampton Roads Ventures to finance the $42M operational expansion. Martinsville, Va. (July 15, 2026) - Three Roots Capital is proud to be part of Rural King's operational expansion in the Mid-Atlantic and Southeast United States by providing capital for the company's acquisition of property and construction of a new 500,000 square foot regional distribution facility in Henry County, Virginia. Rural King, a national retail brand specializing in farm equipment, home goods, and outdoor needs, will invest $42 million to establish a new distribution facility projected to create 150 new jobs. Three Roots Capital, Hampton Roads Ventures, and Regions Bank worked together to provide $40 million of New Markets Tax Credit (NMTC) financing. The Commonwealth of Virginia provided a $750,000 grant from the Commonwealth's Opportunity Fund. "Three Roots Capital is proud to participate in this $42M effort working with Rural King, Regions Bank, Hampton Roads Ventures, and the Commonwealth to provide funding for essential job creation and economic impact in Southwest Virginia. A project of this magnitude can be transformative for a rural community," said Grady Vanderhoofven, President and CEO, Three Roots Capital. "This project exemplifies how the NMTC Program helps attract private investment to economically distressed communities to create quality jobs and further economic growth," said Jennifer Donohue, CEO, Hampton Roads Ventures. "Workforce development and business growth are the economic engines that drive our communities," said Jimmy Abbott, commercial banking relationship manager with Regions Bank. "This project advances both by creating quality jobs and supporting local growth. Through Regions' New Markets Tax Credit program, we're proud to invest in Henry County and the people behind its success." Three Roots Capital's NMTC investment strategy prioritizes job-creating manufacturing projects in underserved areas of the Appalachia and Delta regions. Rural King's project in Martinsville aligned with these priorities and more, creating quality jobs and providing essential commercial goods in a rural area. "We're excited to expand our distribution network with this new facility in Henry County and deepen our commitment to serving customers across the region," said Rural King Vice President of Human Resources Amy Shafer. "This investment reflects Rural King's continued growth and our dedication to creating meaningful career opportunities in the communities we serve. Henry County offers a strong workforce and welcoming business environment, making it an ideal partner for this next phase of our expansion. We look forward to increasing our engagement in the community."