Relationship Specialist I
About the job
- A High School Diploma or GED is required.
- Previous experience in a sales and/or customer service position, community service, military service, asking questions, offering recommendations, and making referrals is preferred, preferably with a financial institution.
- Ability to process accurate transactions and requests.
- Excellent listening, verbal communication, and written communication skills.
- Proficiency in using the Internet and Microsoft Office.
- An outgoing personality and a strong desire to help people.
- A professional appearance and attitude.
- Ability to handle many tasks in a fast-paced environment.
- Strong critical-thinking and decision-making abilities.
- A genuine passion for sales.
- Ability to stand throughout the entire shift to assist members or staff.
- Ability to exert up to 20 pounds of force occasionally and a negligible amount of force constantly to lift, carry, push, pull, or otherwise move objects.
- Provide positive member experiences during in-person and telephone interactions by greeting and welcoming members, strengthening relationships, and effectively cross-selling credit union solutions.
- Identify member cues, ask open-ended discovery questions, and grow consumer and business relationships by identifying member needs.
- Understand and appropriately position consumer and business deposit, credit, insurance, and investment solutions.
- Handle personal and business account transactions, open accounts, and process various types of loan applications.
- Explain basic credit and savings options and refer more complex business products, mortgage solutions, investment options, and insurance.
- Provide account maintenance, notary, wire transfer, savings bond redemption, safe deposit box, fraud claim, and credit card dispute services.
- Support and participate in credit union initiatives and campaigns.
- Exercise sound judgment and discretion while remaining compliant with defined limits and guidelines.
- Work with relative independence to accomplish assigned tasks.
- Resolve member problems independently, seek solutions whenever possible, and escalate more complex concerns.
- Lead by example through community service that supports the credit union brand.
- Use relationship-building and documentation tools to ensure comprehensive member follow-up and continued relationship growth.
- Proactively engage members through outbound calls to understand needs and provide product and service solutions that result in booked sales.
- Address and overcome objections while educating members about available offerings.
- Identify, assess, manage, and report risks within the employee’s area of work while safeguarding operations and complying with regulatory mandates.
- Perform other duties as assigned.
- An Associate’s degree is preferred.
- Previous experience in a sales and/or customer service position, community service, military service, asking questions, offering recommendations, and making referrals, preferably with a financial institution.
About the company
VyStar Credit Union provides financial services such as savings and checking accounts, loans, mortgages, credit cards, and investment options for its members. It is a member-owned cooperative serving people who live or work in Central to North Florida, parts of Georgia, and military members and their families worldwide. Members access services through branches, online and mobile banking, and a variety of loan products including auto, home, and personal loans, with VyStar being a leading mortgage lender in Northeast Florida. VyStar funds loans by pooling members’ deposits, earns income from interest and fees, and uses its structure to offer competitive rates and lower fees while supporting community programs and financial education. Its goal is to help members reach their financial goals and strengthen the communities it serves.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Jacksonville, Florida
Founded
1952
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Simplify's Take
What believers are saying
- September 2026 Clermont branch expansion extends VyStar deeper into Central Florida growth corridors.
- July 2026 FMSI beta adoption should improve branch staffing, waits, and service consistency.
- VyStar’s January 2026 Computerworld top-five IT ranking helps recruit technical talent.
What critics are saying
- September 2026 Mary Maier lawsuit alleges VyStar mishandled a $42,000 fraud claim.
- Jacksonville Sheriff’s Office is investigating similar VyStar fraud reports, intensifying trust damage.
- An unresolved fraud-control scandal can trigger member flight and regulatory scrutiny in 2026.
What makes VyStar Credit Union unique
- VyStar’s August 2026 UF partnership ties banking to Jacksonville workforce development.
- VyStar’s June 2026 Diebold Nixdorf overhaul modernizes 200-plus ATMs with AI monitoring.
- VyStar’s August 2026 Jim Ryan hire signals serious fintech and branch-innovation ambition.
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Benefits
401(k) Retirement Plan
Company News
VyStar Credit Union celebrates its Clermont location. September 19, 2026 VyStar Credit Union recently celebrated its newest branch office at 4601 Collina Terrace in Clermont with a ribbon-cutting ceremony officiated by the South Lake Chamber of Commerce. The event marked the credit union's continued growth in Lake County and the greater Orlando region. Community leaders, local business representatives and VyStar team members gathered for the ribbon-cutting ceremony to welcome the financial institution to the growing Clermont community. The location represents VyStar's second branch in Lake County, reinforcing the organization's commitment to serving members throughout Central Florida with expanded access to financial services and personalized banking solutions. The Clermont branch offers a full range of financial products and services, including the credit union's popular VyStar+ Checking account, designed to provide members with added value and everyday savings.
VyStar Credit Union names fintech innovator Jim Ryan to drive strategic growth and innovation. VyStar Credit Union is pleased to announce that Jim Ryan, a recognized leader in the credit union and financial technology industries, is joining the organization as Senior Vice President of Strategic Initiatives. In this role, Ryan will help advance VyStar's long term strategic priorities, support innovation initiatives, strengthen industry partnerships and identify opportunities that enhance member value while positioning the credit union for continued growth. Ryan joins VyStar from Curql Collective, a credit union backed fintech investment ecosystem with more than 160 credit union partners. As Vice President of Strategy and Growth, he helped connect credit unions with emerging technologies, supported the growth of more than 50 fintech partnerships and contributed to the successful Curql Fund II, a $360 million fund that became the largest credit union led fintech fund in the industry's history. Prior to Curql, Ryan held executive leadership roles at Financial Center First Credit Union and Financial Center Services CUSO. His experience spans strategic planning, business development, lending, relationship management, and fintech, giving him a unique perspective on the opportunities shaping the future of financial services. Throughout his career, he has helped organizations grow, embrace innovation, and strengthen collaboration across the credit union movement. "Jim is one of the most respected relationship builders and strategic thinkers in the credit union industry," said Joel Swanson, Executive Vice President and Chief Lending Officer, VyStar Credit Union. "He understands how to bring people together around a common purpose and turns ideas into action. His experience connecting credit unions, fintechs and industry leaders will help us accelerate innovation, strengthen strategic partnerships, and continue delivering exceptional value to our members and communities." Ryan's contributions to the industry have earned national recognition, including multiple Credit Union Times Luminary awards and CUNA awards for innovation, financial education and leadership. "VyStar has earned an incredible reputation for serving members, supporting communities and embracing innovation," said Jim Ryan. "It is an honor to join an organization that shares my passion for the credit union movement and helping people achieve financial well-being. Now, it's time to go to work, build on VyStar's strong foundation and together shape what comes next." future." Ryan's leadership extends beyond his professional achievements through volunteer service, industry advocacy and advisory roles with nonprofit boards and fintech accelerator initiatives. That combination of service, collaboration, and innovation reflects VyStar's purpose-driven approach to helping members achieve financial well-being and building stronger communities.
VyStar Credit Union expands partnership with FMSI to advance branch performance strategy. * 6 hours ago Credit union joins FMSI's AI analytics beta program to enhance member experience and strengthen branch performance SALT LAKE CITY - July 9, 2026 - VyStar Credit Union, an FMSI client since 2018, is expanding its use of FMSI's workforce and branch optimization platform to give branch teams deeper insight into performance across its network, helping members receive faster, more consistent service both in-branch and online. As part of the expanded partnership, VyStar will join FMSI's beta program for new AI-driven analytics, giving teams better visibility so they can serve members more effectively. Providing clearer insight into branch performance and service opportunities enables teams to take more informed action while strengthening the overall member experience. The expansion comes as VyStar continues to see strong appointment-based scheduling activity across its branches, a trend the credit union has maintained even as appointment volume has leveled off as member preferences continue to evolve. VyStar remains focused on expanding digital and self-service options while ensuring members continue to have flexible, convenient ways to access support, whether they prefer in-branch, online or by appointment. "Our focus is always on delivering a better experience for our members, which is why we are excited about this next step with FMSI," said Corey Kreuter, VP Member Experience Support Systems Product Management, VyStar Credit Union. "By using data to better understand how our branches operate, we can make smarter decisions that improve service, reduce wait times, and create a more consistent, accessible experience for every member, whether online or in person." "VyStar has built a strong operational foundation and continues to evolve how it uses data, moving beyond day-to-day branch operations to uncover insights that help guide what comes next," said Jacob Reeves, general manager, FMSI. "That's exactly the conversation our AI analytics work is built for, and we're glad VyStar is one of the first credit unions helping shape it." About FMSI FMSI helps banks and credit unions drive revenue through their branches. For more than 20 years, the company has provided branch performance and workforce management software that gives financial institutions better visibility into how their branches actually operate - from appointment scheduling and lobby management to staff scheduling and analytics. FMSI relaunched in late 2025 and currently serves more than 140 financial institutions across the United States. For more information, visit www.fmsi.com. About VyStar Credit Union VyStar Credit Union is the second-largest credit union headquartered in Florida, with 79 full-service branches across Florida and Georgia, more than 1 million members and assets of over $14 billion. VyStar is a major employer in the region with over 2,300 employees across the communities it serves. VyStar membership is open to everyone who lives or works in the 49 contiguous counties of Central to North Florida, 29 Georgia counties, as well as past and present military members and their families all over the world. Members benefit from convenient access to over 55,000 surcharge free ATMs worldwide. VyStar has earned national recognition from Time Magazine, Fortune, USA Today and Forbes for excellence in financial services, innovation and customer service, reflecting its commitment to delivering value and exceptional experiences to members. For more information, visit vystarcu.org, and follow Finopotamus LLC on Facebook, Instagram, X (Twitter), and LinkedIn.
Reset, an earned wage access platform for credit unions and community banks, has raised $6 million in seed funding, bringing total capital raised to over $8 million. More than two-thirds of the round came from credit union customers, including Georgia's Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union and One Washington Financial. The platform embeds into financial institutions' technology stacks, allowing members to access earned wages daily through a credit union-issued card. Reset cardholders show a 27% increase in deposits, maintain checking balances 36% higher than previous levels and generate 20% more credit interchange revenue for their institutions. The company will use the funding to expand sales capacity, deepen product development and accelerate deployments. Reset was recently named to Filene Research Institute's FiLab programme and is piloting with six credit unions representing 1.2 million members.
VyStar Credit Union selects Diebold Nixdorf's Branch Automation Solutions to optimize its self-service network. PR Newswire Today at 5:07am PDT Comprehensive end-to-end managed services and ATM fleet modernization will enhance security, operational efficiency and member experience. NORTH CANTON, Ohio, May 5, 2026 /PRNewswire/ - Diebold Nixdorf (NYSE: DBD), a world leader in transforming the way people bank and shop, today announced that VyStar Credit Union is expanding its long-standing partnership with Diebold Nixdorf by adopting the company's Branch Automation Solutions, an end-to-end software-enabled managed services suite. VyStar will benefit from around-the-clock monitoring, remote resolution of ATM faults and more. These operational capabilities are enhanced by real-time artificial intelligence and advanced analytics that aggregate and analyze ATM data to identify issues earlier and prioritize fixes to support higher availability. Together, managed services and analytics optimize cash levels, strengthen security and provide a comprehensive, web-based view of performance, ticket activity and system status, enabling smart, data-driven decisions. This investment positions VyStar to stay ahead of evolving member expectations by continuously improving self-service performance, security and personalization at scale. Stephanie Curtis, chief member experience officer at VyStar, said: "Delivering reliable, secure and convenient self-service options is critical to meeting the evolving expectations of our members, especially as they look for more personalized, digital-first choices and always-on access. With Diebold Nixdorf's Branch Automation Solutions managing and monitoring our fleet, we gain expert support from a trusted partner and more time to focus on delivering exceptional member experience." As part of the initiative, VyStar is upgrading its self-service network of more than 200 ATMs with DN Series(R) devices equipped with cash recycling capability and a multi-layered security approach that protects devices, transactions and data. VyStar is also leveraging Diebold Nixdorf's terminal software that provides ATM capabilities such as e-receipts, fast cash, language preferences, contactless card functionality and targeted, customized marketing. Diebold Nixdorf Advisory Services supported VyStar with a comprehensive ATM optimization strategy, providing tailored recommendations for each ATM based on features, functionality and alignment with the credit union's overall physical distribution and member experience strategy. Advisory Services also delivered a cassette optimization strategy that outlined both immediate savings opportunities and future benefits enabled by cash recycling. Cassette optimization for the DN Series ATMs enables VyStar to keep the devices stocked with the right mix of cash, minimizing downtime, reducing replenishment costs and improving availability for members. Chad Buckland, senior vice president, North America Banking at Diebold Nixdorf, said: "Financial institutions are looking for ways to modernize their self-service environments while improving efficiency and strengthening security. By continuing to expand its partnership with Diebold Nixdorf and adopting our comprehensive solution, VyStar is taking a strategic, data-driven approach to optimizing its ATM network, and it is well-positioned to improve ATM availability and security and enhance the member experience." About VyStar Credit Union VyStar Credit Union is the second-largest credit union headquartered in Florida, with 79 full-service branches across Florida and Georgia, more than 1 million members and assets of over $14 billion. VyStar is a major employer in the region with over 2,300 employees across the communities it serves. VyStar membership is open to everyone who lives or works in the 49 contiguous counties of Central to North Florida, 29 Georgia counties, as well as past and present military members and their families all over the world. Members benefit from convenient access to over 55,000 surcharge-free ATMs worldwide. VyStar has earned national recognition from Time Magazine, Fortune, USA Today and Forbes for excellence in financial services, innovation and customer service, reflecting its commitment to delivering value and exceptional experiences to members. For more information, visit vystarcu.org, and follow Theoutlookonline on Facebook, Instagram, X (Twitter), and LinkedIn. About Diebold Nixdorf Diebold Nixdorf, Incorporated (NYSE: DBD) automates, digitizes and transforms the way people bank and shop. As a leading global technology and services partner to many of the world's top financial institutions and retailers, its integrated solutions connect digital and physical channels for consumers conveniently, securely and efficiently. The company has a presence in more than 100 countries with approximately 20,000 employees worldwide. Visit www.DieboldNixdorf.com for more information. SOURCE Diebold Nixdorf, Incorporated This is a paid placement. For further inquiries, please contact PR Newswire directly.