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Full-Time

Senior Business Development Lead

Agencies & Brands

Posted on 6/27/2024

Wurl

Wurl

51-200 employees

Cloud platform for TV channel distribution

Consumer Software
Entertainment

Compensation Overview

$150k - $180kAnnually

+ OTE

Senior, Expert

Los Angeles, CA, USA

Remote work available in Los Angeles.

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Requirements
  • BA/BS from a 4 year college or university
  • Proven track record meeting and exceeding revenue targets on an annual basis
  • 5-8 years of adtech sales, selling media solutions to agency holding companies or experience working at an agency or brand direct
  • Experience bringing new media or inventory solutions to market with agencies and brands
  • Skilled sales and relationship builder who leverages existing relationships with holding companies and brands to build a book of business
  • Familiar with programmatic selling or buying, with CTV buying/selling preferred
  • Active listener, excellent storyteller with competent organizational and communication acumen
  • Team player who enjoys cross functional collaboration
  • Ability to problem-solve and understand complex products, services
Responsibilities
  • Actively track sales pipeline, and meet or exceed quarterly and annual revenue targets and managed business objectives
  • Build and manage relationships with programmatic agency buyers with a focus on the major holding companies to drive awareness and demand of Wurl’s products, inventory and services
  • Work to secure brand direct client meetings to drive awareness and demand of Wurl’s products, inventory and services
  • Educate programmatic agency buyers and brand direct teams about current trends with CTV inventory and attention metrics
  • Understand agency and client KPI’s and make recommendations for improvements to campaign audience targeting and performance
  • Partner closely with internal sales leadership and product teams providing customer feedback for improvement of Wurl’s products and solutions.

Wurl provides a cloud-based platform that enables the creation and distribution of TV channels for content creators, broadcasters, and media companies. The platform allows users to upload and manage their video content, schedule programming, and distribute it across various Over-The-Top (OTT) and pay TV services. Clients can automate their content management processes, including live programming and ad insertion, which helps them save time and resources. Wurl differentiates itself by offering a user-friendly interface and a comprehensive suite of tools that facilitate seamless content distribution to platforms like Samsung TV Plus, Twitch, Sinclair STIRR, and Roku. The company's goal is to enhance the visibility and revenue potential of its clients by helping them reach a global audience of 130 million viewers.

Company Stage

Series B

Total Funding

$31M

Headquarters

Palo Alto, California

Founded

2011

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Simplify's Take

What believers are saying

  • Wurl's strategic partnerships with companies like Backlight and Edgio enhance its technological capabilities and market reach, making it a strong player in the FAST and vMVPD ecosystems.
  • The launch of innovative products like BrandDiscovery and ContentDiscovery positions Wurl at the forefront of CTV advertising, offering significant growth potential.
  • Wurl's ability to automate and streamline content distribution processes can lead to significant time and resource savings for clients, making it an attractive option for media companies.

What critics are saying

  • The rapidly evolving digital media landscape requires constant innovation, and failure to keep up could result in loss of market share.
  • Dependence on partnerships for technological enhancements and distribution could pose risks if these partnerships were to dissolve.

What makes Wurl unique

  • Wurl's cloud-based platform offers a seamless end-to-end solution for TV channel creation and distribution, setting it apart from competitors who may only offer partial solutions.
  • The integration of GenAI-based advertising solutions like BrandDiscovery allows Wurl to provide real-time contextual ad targeting, a feature not commonly found in traditional TV distribution platforms.
  • Wurl's partnerships with major platforms like Samsung TV Plus, Twitch, and Roku enhance its distribution capabilities, giving it a competitive edge in reaching a global audience.

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