Senior Marketing Manager
Amazon
Senior Marketing Manager
Amazon
Sells products online and rents cloud computing
We are looking for a strategic, self-directed, and customer-obsessed Senior Marketing Manager to drive the lifecycle acquisition and retention strategy for Amazon Grocery, ensuring marketing programs convert customers from awareness through to long-term loyalty. This role coordinates across trade marketing, traffic, promotions, and customer experience teams to align messaging, value proposition, and lifecycle interventions into a cohesive customer journey.
This is a unique opportunity to play a key role in an innovative and exciting business at Amazon. The Senior Marketing Manager will own lifecycle strategy for Amazon Grocery to support key business initiatives, including sub-same day grocery marketing, Go to Market (GTM) and budget planning, along with marketing efforts for our Points loyalty program.
The ideal candidate will be a self-starter who is comfortable with ambiguity and working in a fast-paced environment across multiple time zones. This role will include working cross functionally with partner teams including local marketing, Prime, and central teams.
This role requires an individual with an understanding of e-commerce marketing, ideally in grocery or consumables. They will have launched high impact strategic programs, made data-driven decisions, and be an expert in influencing others. They should also have a demonstrated ability to think strategically and analytically, with a passion for the customer experience and innovation. This individual will guide projects from successful briefing to completion, in collaboration with internal teams and merchants. In this role you must be a strong writer, and feel comfortable supporting at a strategic level - diving deep into implementation (including writing business/marketing requirements and providing long-term recommendations).
At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.
Key job responsibilities
- Own the lifecycle acquisition and retention strategy across customer stages - Awareness & Acquisition, Onboarding, Habit Formation, and Reactivation, defining how customers progress through the funnel and what interventions drive conversion at each stage.
- Coordinate with trade marketing, messaging, and traffic teams to ensure the overall marketing strategy complements CX features and drives the end-to-end customer funnel from awareness through conversion and long-term loyalty.
- Drive Go To Market (GTM) strategies across key programs and initiatives aimed at driving customer acquisition and retention, with a focus on converting first-time buyers into repeat customers and building sustainable purchase frequency.
- Define lifecycle segmentation logic and sequencing—ensuring promotional cadence, seasonal moments, and messaging across channels reinforce the right customer journey stage.
- Project-manage initiatives end-to-end that require cross-functional work, aligning trade marketing, CX, traffic, and promotions teams around shared lifecycle objectives and funnel priorities.
- Create and present high-quality documents to senior leadership both inside and outside the company to provide clarity on Marketing activities and results, including funnel performance, penetration progress, and lifecycle stage transition insights.
- Provide clear, consistent, and frequent communication to senior leaders and cross-functional stakeholders, including Voice of Customer insights to inform marketing pacing and scaling decisions.
About the team
The Grocery Marketing team builds and operates Grocery's marketing strategy in Japan, with this role working across Amazon Grocery services. We drive high quality traffic to our business and oversee the end to end customer funnel from awareness through conversion and long term loyalty.
- Bachelor's degree or equivalent
- 7+ years of relevant marketing experience in e-commerce, retail, grocery, or consumer goods
- Experience managing and defining the lifecycle of complex marketing-focused initiatives across multiple channels
- Experience influencing partner teams' initiatives and cross-functional roadmaps (e.g., product management, analytics, CX, merchandising)
- Experience establishing success criteria and measuring marketing impact
- Experience managing a team, including hiring, coaching, and developing direct reports
- Business level or above in both Japanese and English (speaking, writing, reading)
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with test and learn, marketing optimization, and experimentation
- Experience working in or with the Japanese market, with understanding of local consumer behavior and retail culture
- Demonstrated ability to produce documents and presentations reviewed at Director/VP level
- Experience in grocery, fresh food, or perishable categories within an e-commerce or omnichannel environment
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
Explore more opportunities at Amazon