Director of Public Relations and Marketing

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Look up and you'll find us, an avant-garde hotel on the top 30 floors of the Guangzhou International Finance Centre building, high above the Pearl River. Inside, you’ll discover an architectural masterpiece including a sky-lit atrium, seven stylish restaurants and lounges including Michelin-starred Yu Yue Heen, and a cloud-level infinity pool. Guangzhou is a famous culture city and a splendid tourism city with a history of more than 2,200 years and a homeland of overseas Chinese as well.It enjoys the name of "Flower City" as the superb geographic and climatic conditions in the South contributed to the natural beauty here. Apart from being the starting point of the "Maritime Silk Road", Guangzhou is the key city in the Guangdong-Hong Kong-Macao Greater Bay Area.It plays an significant role in the opening and reform of China, making great contribution to the economic and cultural exchange and friendly contacts between China and the rest of the world and demonstrating everlasting prosperity. Here, you will discover more other than fun!

Summary

The Four Seasons Hotel Guangzhou is looking Director of Public Relations and Marketing​ who share a passion for excellence and who infuse enthusiasm into everything they do.

Join our team

Look up and you'll find us, an avant-garde hotel on the Guangzhou International Finance Centre building, high above the Pearl River. Inside, you’ll discover an architectural masterpiece including a sky-lit atrium, seven stylish restaurants and lounges including Michelin-starred Yu Yue Heen, and a cloud-level infinity pool.

We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another. In all our interactions with our colleagues, we seek to deal with others as we would have them deal with us."

Responsibilities

• Is proactive and creative in identifying and developing integrated PR and Social Media programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.
• Engages in media relations by actively managing professional relationships with local and regional media that will benefit the hotel and company as a whole. Includes hosting media, assisting with photo shoots and supporting social PR.
• Understands Hotel’s marketplace; well-informed of market trends, including evaluating competitive PR investment; and implements change as dictated by market requirements.
• Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications.
• Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
• Ensures the hotel’s web presence (websites, microsites, tactical landing pages, etc.) is aligned with the Hotel’s positioning and business objectives.

Preferred Qualifications and Skills

Education：

• A university degree in journalism or communications or equivalent experience in public relations or journalism

Experience：

• A minimum of 5 years’ experience in public relations

Skills and Abilities：

• Strong and effective interpersonal skills.
• Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
• Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set.
• A self-starter that can multi-task and prioritise.
• Proficiency in leveraging social media networks and related monitoring tools (Facebook, Twitter, etc.).
• The ability to create newsworthy events, develop story ideas and follow through with pitch leads
• Mandarin speaking is a must and work authorization in China is required.