About Zeno Group 

Our Health team at Zeno London has been steadily growing over the last couple of years. We are looking for a Senior Account Executive to join our team to support the existing accounts. This will be working across two of our major clients, for which we do some exciting work on women’s health and cervical cancer screening, and also France’s second largest independent health company who have an oncology portfolio. The work covers brand, patient advocacy, disease awareness, and clinical trial recruitment, all with strong digital elements. We are looking for a solid, reliable and pro-active individual to join our small but growing and enterprising team. There will be the opportunity to be involved in the broader agency, with exposure to all teams (Brand, Corporate Reputation, Digtial/Social and Technology) allowing you to strengthen your skills and understanding of the wider industry.

 

A Senior Account Executive exhibits a comprehensive level of understanding of the accounts – their business, products, markets, personnel, outside influencers, etc. They convey this knowledge succinctly to the media, end-audiences, influencers and account team members. Senior Account Executives also have a solid grasp of all traditional and modern public relations tools, and be able to recommend a variety of strategies and tactics to their clients. An SAE must be able to work effectively and provide sound counsel with lower levels of client contacts. 

 

Principle Duties & Responsibilities include the following, but not limited to:

·Build relationships with client contacts and provide proactive client counsel

·Understand competitive landscape and how it impacts clients

·Manage multiple projects for multiple clients from concept to completion on time and on budget

·Accurately estimate expenses and time allotment for tasks

·Proactively manage client correspondence (i.e. daily updates, activity reports, etc.)

·Participate in client presentations

 

·Develop and manage product-focused public relations programmes including maintaining quality programmes with  conventional, social, hybrid and owned media, maintaining key contacts

·Develop the strategy for and implement events and campaigns; manage and staff these activities

·Understand marketing and sales issues, and strategies impacting the client

·Counsel client on media interviews and online engagement, and provide them real-time, valuable feedback and guidance

·Brief media and influencers prior to meetings and moderate interviews, editorial tours, etc.

·Stay abreast of industry trends and client developments

·Maintain strong higher-level contracts

 

·Research, interview, write and edit news releases, corporate and product backgrounders, contributed articles, corporate strategy news releases (mergers and acquisitions, key executive hires, financial and earnings, reorganisations) and various other promo kit pieces

·Craft and develop newsworthy pitches

·Draft complex client correspondence

·Develop key messages in keeping with clients’ objectives

 

·Solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

·Understands general principles of business and marketing and the role of public relations in the communications mix

·Use proprietary methodologies where relevant

·Knowledge of agency services and ability to talk intelligently about agency at internal and external meetings and industry functions

 

·Effective project management working closely with account executive, assistant account executive and interns

·Solid understanding of ‘big picture’ client programme; maintain awareness of future client events and activities and how they relate to overall objective/target

·Participate in brainstorms

 

·Effectively work within account budget parameters and deadlines 

·Understand and participate in agency billing and invoicing procedures

·Maintain detailed knowledge of expenses, working knowledge of overservicing and profitability

·Assist with review of new business

·Develop network of industry contacts; participate in relevant professional associations

·Participate in drafting new business presentations

 

·Assist in recruiting, interviewing and selecting  personnel

·Contribute to performance appraisal process for peers and managers

·Coach and supervise junior employees

·Engage in team building activities

·Demonstrate supervisory ability, delegate tasks and ensure completion of those tasks on time and on budget

 

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The qualifications, physical demands and work environment characteristics listed below are representative of the knowledge, skill and or ability required to successfully perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

·Bachelor of Arts degree in a relevant subject or an equivalent qualification from a recognised university or college is required

·Two to three years (typically) of practical public relations experience

 

·Must be a master of UK editorial styles

About Zeno Group