Full-Time

Senior Account Executive

Health

Posted on 7/25/2024

Zeno Group

Zeno Group

501-1,000 employees

Communications agency specializing in PR

Data & Analytics
Consulting

Compensation Overview

$31.5k - $33.5kAnnually

Junior, Mid

London, UK

Hybrid position in London.

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Business Strategy
Requirements
  • Bachelor of Arts degree in a relevant subject or an equivalent qualification from a recognised university or college is required
  • Two to three years (typically) of practical public relations experience
  • Must be a master of UK editorial styles
Responsibilities
  • Build relationships with client contacts and provide proactive client counsel
  • Understand competitive landscape and how it impacts clients
  • Manage multiple projects for multiple clients from concept to completion on time and on budget
  • Accurately estimate expenses and time allotment for tasks
  • Proactively manage client correspondence (i.e. daily updates, activity reports, etc.)
  • Participate in client presentations
  • Develop and manage product-focused public relations programmes including maintaining quality programmes with conventional, social, hybrid and owned media, maintaining key contacts
  • Develop the strategy for and implement events and campaigns; manage and staff these activities
  • Understand marketing and sales issues, and strategies impacting the client
  • Counsel client on media interviews and online engagement, and provide them real-time, valuable feedback and guidance
  • Brief media and influencers prior to meetings and moderate interviews, editorial tours, etc.
  • Stay abreast of industry trends and client developments
  • Maintain strong higher-level contracts
  • Research, interview, write and edit news releases, corporate and product backgrounders, contributed articles, corporate strategy news releases (mergers and acquisitions, key executive hires, financial and earnings, reorganisations) and various other promo kit pieces
  • Craft and develop newsworthy pitches
  • Draft complex client correspondence
  • Develop key messages in keeping with clients’ objectives
  • Solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
  • Understands general principles of business and marketing and the role of public relations in the communications mix
  • Use proprietary methodologies where relevant
  • Knowledge of agency services and ability to talk intelligently about agency at internal and external meetings and industry functions
  • Effective project management working closely with account executive, assistant account executive and interns
  • Solid understanding of ‘big picture’ client programme; maintain awareness of future client events and activities and how they relate to overall objective/target
  • Participate in brainstorms
  • Effectively work within account budget parameters and deadlines
  • Understand and participate in agency billing and invoicing procedures
  • Maintain detailed knowledge of expenses, working knowledge of overservicing and profitability
  • Assist with review of new business
  • Develop network of industry contacts; participate in relevant professional associations
  • Participate in drafting new business presentations
  • Assist in recruiting, interviewing and selecting personnel
  • Contribute to performance appraisal process for peers and managers
  • Coach and supervise junior employees
  • Engage in team building activities
  • Demonstrate supervisory ability, delegate tasks and ensure completion of those tasks on time and on budget

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Company Stage

Seed

Total Funding

N/A

Headquarters

Town of Southampton, New York

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
  • AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.
  • Growing demand for crisis communication services presents expansion opportunities for PR firms.

What critics are saying

  • Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.
  • Intensifying competition from digital-first agencies threatens Zeno Group's market share.
  • Rapid social media evolution requires constant adaptation, straining resources and consistency.

What makes Zeno Group unique

  • Zeno Group combines creative thinking with data-driven strategies for impactful communication.
  • The company leverages new media platforms like TikTok for unique audience engagement.
  • Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

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Benefits

Flexible Work Hours

Hybrid Work Options

INACTIVE