Global GEO Lead

At MANGO we style everything we do with passion. Founded in Barcelona and with presence in over 120 countries, we inspire the world with creativity, innovation and authenticity.

Our multicultural team, is the driving force behind our success, connecting our unique style with people all over the world.

We are looking for a Global GEO Lead to drive our global GEO and organic search strategy across markets (temporary contract covering an indefinite period).

The ideal candidate has 6+ years of experience in SEO, organic growth, search, or digital marketing, ideally within eCommerce or multi-market retail environments, with strong expertise in technical SEO, AI-powered search, and Generative Engine Optimization (GEO).

The role will lead the global GEO strategy, driving best practices, scalability, and consistency across markets. Experience managing, mentoring, or coordinating specialists is highly valued.

YOUR MAIN RESPONSABILITIES:

Define and lead GEO strategy

• Own MANGO's global GEO strategy across all markets and domains.

• Define where and how MANGO should appear across AI search and generative engines, including

ChatGPT, Perplexity, Google AI Overviews, Gemini and similar platforms.

• Identify new opportunities as AI search and customer behaviour evolve.

• Represent GEO in cross-functional planning (site migrations, new markets, replatforming and major

digital initiatives).

Technical SEO & site health

• Own the technical requirements that enable MANGO to be found and understood by search engines

and AI systems.

• Oversee crawlability, indexation, site architecture, internal linking and Core Web Vitals across web

and app.

• Lead technical audits and drive remediation of issues (duplicate content, redirects, hreflang/i18n for

the multi-market setup, structured data/schema markup) together with Engineering.

• Ensure GEO requirements are considered in new platforms, technologies and site developments.

AI search

• Monitor how MANGO and its products appear in AI-generated answers and recommendations.

• Track MANGO's visibility, mentions and citations across priority AI platforms and queries.

• Understand why MANGO is or is not being surfaced and identify actions to improve visibility.

• Test new approaches and build best practices as AI search evolves.

Content & product optimization

• Partner with Content, Product and Merchandising teams to improve product and content visibility.

• Ensure product information is complete, structured and easy for AI systems to understand.

• Identify gaps in product information, taxonomy and content that limit visibility.

• Apply GEO principles across product pages, editorial content, video, creator content and commerce content.

External visibility

• Identify external sources that influence how AI systems represent and recommend MANGO.

• Work with relevant teams to strengthen MANGO's presence in important external sources and discovery ecosystems.

• Monitor how competitors are represented across AI search and identify opportunities for MANGO.

Measurement, testing and cross-team collaboration

• Define the GEO measurement framework with Analytics.

• Measure AI visibility, citations, mentions, recommendations, traffic and revenue.

• Identify opportunities through search demand, customer queries and competitive analysis.

• Lead GEO experiments and measure their impact.

• Manage GEO tooling and vendor relationships.

• Establish GEO standards and ways of working across relevant central and local teams.

ABOUT YOU:

• Degree in Marketing, Communications, Computer Science or similar.

• 6+ years of experience in SEO, organic growth, search or digital marketing, ideally in eCommerce or multi-market retail environments.

• Hands-on experience with technical SEO (crawling, indexation, Core Web Vitals, structured data, hreflang).

• Strong understanding of Generative Engine Optimization (GEO), AI-powered search and LLMs.

• Experience with SEO tooling such as Google Search Console, Screaming Frog, Semrush/Ahrefs, log-file analysis, and AI-visibility monitoring tools.

Experience partnering with Engineering/Tech, Product and Content teams to prioritize and implement improvements.

• Experience managing or mentoring specialists.

• International eCommerce experience strongly preferred.

· Temporary contract covering an indefinite period.

YOUR BENEFITS

• Enjoy flexible working hours and a hybrid work model adapted to your needs. At MANGO, we are committed to balancing work and home life.   

• At MANGO, the weekend starts at Friday lunchtime. We offer intensive working hours on Fridays and on the eves of public holidays. 

• Plan your holiday leave according to your preferences. At MANGO, we value your time and want you to enjoy every moment.

• As a member of the MANGO team, you’ll get discount on all our lines, so that you’ll always be wearing the latest!  

• You will enjoy My Mango Benefits, our benefits platform, where you can tailor your compensation package to your lifestyle with tax advantages, as well as access to a discounts portal with multiple brands and services.

• Flexible remuneration package with tax benefits: medical insurance, training, catering and nursery program.

• Free company transport from Barcelona and El Vallès to our company headquarters.

• At MANGO, we are committed to the professional and personal development of our employees. For this reason, as a MANGO employee, you’ll be able to access a wide range of training courses in languages, mindfulness, personalized mentoring, continuous development programs and internal promotion opportunities, among others.

• Think big! MANGO offers you international opportunities in over 120 markets for you to broaden your horizons and grow with us globally. 

At MANGO, we believe in an inclusive culture where creativity and innovation inspire us to take fashion further, therefore, we are committed to providing equal opportunities for all, valuing each person’s authenticity.

Craft your own story