Lone Wolf Technologies

Real estate transaction and back-office software

Senior Product Manager - Agent Growth

Product ManagementPosted on Nov 13

Full-timeMinneapolis, MN, USA$140k - $165k /yrRemote

About the Job

Requirements

A track record of growing a purchase funnel with a product-led mindset, including before-and-after metrics and an explanation of personal contribution.
Experience across product management, growth marketing, or e-commerce, including shaping products, writing and testing messaging, and optimizing checkout and pricing.
Ability to build landing pages, email variants, dashboards, and prototypes independently, using AI tools where applicable.
Ability to write SQL, build dashboards, and design and analyze experiments independently.
Experience owning a business metric, setting priorities, making decisions, and bringing decisions to a manager.
Examples of influencing teams without authority to get important work completed.
Typically 7 or more years of experience across product, growth, or e-commerce roles, with direct ownership of revenue or conversion metrics.

Responsibilities

Own the agent revenue metric, build the dashboard using SQL and Metabase, lead weekly reviews, and provide a monthly readout to the executive team alongside the Chief Innovation Officer.
Identify and address conversion funnel leaks across landing pages, pricing pages, checkout, trials, and in-product upgrade prompts.
Run lifecycle email as a growth channel using Iterable triggers for listing events, onboarding, upgrades, and win-back; write copy, set up tests, and analyze results.
Build landing pages and messaging variants using AI tools, and work with Marketing's website lead on agent pages and search engine optimization for lwolf.com.
Run experiments end to end, including hypotheses, instrumentation, launches, readouts, and decisions.
Own agent pricing and packaging, including bundles, trials, annual plans, auto-renewal, and cross-product offers; recommend major changes to the Chief Innovation Officer.
Shape how agents purchase Transact and ensure existing paid products, including Authentisign and forms upgrades, retain a clear purchase path as agents move from zipForm and Transaction Desk to Transact.
Run the Boost roadmap, balancing growth work with reliability and commitments to brokerage and partner customers, and ensure the product and team support brokerage sales.
Test paid acquisition on a small budget and scale campaigns only when they pay back.
Secure engineering time from other product teams, in-app placements from Customer Experience, page changes from Marketing, and agent offers in Sales conversations without managing those teams.
Establish lean product analytics that do not require manual instrumentation of every event.

Desired Qualifications

Real estate or proptech experience, or experience with software as a service sold to independent professionals and small businesses.
Experience with lifecycle platforms and paid social or search, including Meta and Google Ads.
Pricing and packaging experience with self-service subscriptions, including e-commerce or billing migrations when products are replaced.
Experience setting up product analytics from scratch on a budget.
Experience working across multiple product lines, legacy systems, or a post-acquisition portfolio.

Salary Range: 140000 to 165000 (Currency: USD) (Pay period: per-year-salary)

Lone Wolf builds the software real estate runs on. Brokerages, agents, MLSs, and associations across North America use our products for forms and transaction management (zipForm, Transaction Desk, Transact), e-signature (Authentisign), comparative market analysis (Cloud CMA), listing advertising (Boost), and brokerage back office.

A large share of North American real estate agents use Lone Wolf products, and many of them buy on their own with a credit card: an e-signature plan, a forms upgrade, a CMA subscription, an ad for a new listing. You’ll be the owner that runs it as one system, with one dashboard and a steady stream of experiments along the way.

You’ll wear two hats:

Product manager for Brand Management (Boost). Boost automates listing and brand advertising on Facebook, Instagram, and Google for agents and brokerages. You’ll own its roadmap, its metrics, and the priorities of its engineering team.
Growth lead for every agent-purchased product. You’ll own the path from first touch to purchase to expansion across Boost, Cloud CMA, Authentisign, zipForm and Transaction Desk upgrades, and more.

This is your business to run. You’ll report to the Chief Innovation Officer, who sets direction, holds the number with the executive team, clears cross-functional blockers, and makes the calls that need executive weight: major pricing changes, tradeoffs across product pillars, and scale-or-stop decisions. Everything else is yours: the backlog, the experiments, the funnels, the roadmap, and the weekly review. You won’t be executing someone else’s plan. You’ll write it.

This is a builder’s role with a wide surface. Most of the funnel runs through teams you won’t manage: marketing’s website and SEO, CX’s in-app messaging and onboarding, other product teams’ engineering time, and sales conversations with brokerages. Your leverage is data, speed, and the ability to bring people with you.

Responsibilities:

Own the agent revenue number. Build the dashboard yourself (SQL, Metabase), run the weekly review, and make it what everyone else looks at. Bring a monthly readout to the executive team alongside the CIO.

Find and fix funnel leaks in landing pages, pricing pages, checkout, trials, and in-product upgrade prompts.

Run lifecycle email as a growth channel. Iterable triggers at listing events, onboarding, upgrade, and win-back. Write the copy, set up the tests, and read the results.

Ship your own variants. Build landing pages and messaging variants yourself with AI tools. Work hand in hand with Marketing’s website lead on lwolf.com agent pages and SEO, where Boost now sits alongside our other agent products.

Run experiments end to end: hypothesis, instrumentation, launch, readout, and decision, at a high tempo.

Own agent pricing and packaging: bundles, trials, annual plans, auto-renewal, and cross-product offers. Bring recommendations to the CIO for the big moves.

Shape how agents buy Transact. As agents move from zipForm and Transaction Desk to Transact, make sure the products they pay for today, like Authentisign and forms upgrades, still have a clear path to purchase.

Run the Boost roadmap. Balance growth work against reliability and commitments to brokerage and partner customers. Sales owns brokerage Boost deals; you make sure the product and the team behind it support them.

Test paid acquisition on a small budget, and scale only what pays back.

Get things done across the business. Win engineering time from other product teams, in-app placements from CX, page changes from Marketing, and agent offers in Sales conversations, without owning any of them.

Stand up lean product analytics that don’t require hand-instrumenting every event.

Requirements:

A track record of growing a purchase funnel with a product-led mindset. Bring the before-and-after numbers and explain what you personally did to move them.

Range across disciplines. You might come up through product management, growth marketing, or e-commerce. Either way, you’ve done the work of all three: shaping product, writing and testing messaging, and optimizing checkout and pricing.

You build things yourself. Landing pages, email variants, dashboards, prototypes. You use AI tools to build what used to take a team, and you can show us.

Data self-sufficiency. You write your own SQL, build your own dashboards, and design and read your own experiments without waiting on an analyst.

Ownership. You’ve run a number, not just a backlog. You set your own priorities, make the calls in front of you, and bring your manager decisions rather than questions.

Influence without authority. Concrete examples of getting important work done through teams you didn’t manage.

Experience: typically 7+ years across product, growth, or e-commerce roles, with direct ownership of revenue or conversion metrics.

Nice to have:

Real estate or proptech experience, or SaaS sold to independent professionals and small businesses.

Lifecycle platforms and paid social or search (Meta, Google Ads).

Pricing and packaging work on self-serve subscriptions, including e-commerce or billing migrations when products are replaced.

Setting up product analytics from scratch on a budget.

Working across multiple product lines, legacy systems, or a post-acquisition portfolio.

Compensation:

Base salary

A meaningful performance incentive tied to agent revenue growth

About the Company

Lone Wolf Technologies

Real estate transaction and back-office software

At Lone Wolf Technologies, we believe making tech for real estate is about much more than just making the best tools. It’s about making them connect, all in one place—to make real estate simple. Our mission is to provide agents, brokers, admins, and associations alike with the technology tools they need to lead in real estate—from the leading transaction solutions in North America to the industry standard in back office and accounting. We’ve been in real estate since our very first day, over 30 years ago now—and in that time, we’ve worked with our users to create technology that works the way they do, connects the way they do, and provides an exceptional experience the way they do.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Cambridge, Canada
Founded: 1989

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