Full-Time

Campaign manager

Posted on 7/25/2024

Writer

Writer

1,001-5,000 employees

AI platform for business process optimization

Data & Analytics
Enterprise Software
AI & Machine Learning

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • At least 5 years of experience in marketing, with a significant focus on campaign management and digital marketing
  • Proven track record of creating and executing successful marketing campaigns
  • Strong analytical skills and data-driven thinking to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Excellent organizational and project management skills, with the ability to lead multiple projects under tight deadlines
  • Strong interpersonal and communication skills, capable of working with diverse teams and stakeholders
  • Proficiency in marketing automation technology and CRM software
  • Creative thinker with attention to detail
Responsibilities
  • Create and manage campaign assets such as copy for email, ads, landing pages, social media, and promotional kits for sales and customer success
  • Collaborate closely with channel owners (paid, email, social, outbound) to ensure cohesive and effective campaign execution for integrated campaign assets.Collaborate with cross-functional teams, including content creators, designers, and sales personnel, to ensure campaign alignment with business goals
  • Innovate and create integrated campaign assets using Writer to enhance content effectiveness and engagement
  • Manage the content remixing process, repurposing existing content to maximize reach and relevance across different platforms and audiences
  • Conduct A/B testing against specific personas, experimenting with new imagery and messaging to optimize campaign performance
  • Manage the repromotion of content through ads, emails, social media, and outbound channels
  • Analyze campaign performance, report on key metrics, and share learnings with the team to inform future strategies
  • Prepare detailed campaign recaps that highlight successes, learnings, and recommendations for future initiatives

Writer.com offers a platform that enhances business processes using artificial intelligence, specifically through Large Language Models (LLMs), Natural Language Processing (NLP), and Machine Learning (ML). The platform is built on secure, enterprise-grade LLMs called Palmyra, which ensure that client data is never used for training and can be self-hosted for maximum control. This allows businesses to generate customized outputs like summaries and insights while adhering to legal and brand guidelines. Writer.com's goal is to improve efficiency in business operations through tailored AI solutions, operating on a subscription-based revenue model.

Company Stage

Series C

Total Funding

$317.1M

Headquarters

San Francisco, California

Founded

2020

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Writer raised $200M in Series C funding, boosting its enterprise AI leadership.
  • Growing demand for AI-driven content personalization aligns with Writer's offerings.
  • Writer's orchestrator agents enhance AI integration, appealing to enterprise clients.

What critics are saying

  • Increased competition from Logic, offering similar AI integration services.
  • Google's Gemini AI integration in Workspace could overshadow Writer's offerings.
  • High investor expectations may strain Writer's resources and focus.

What makes Writer unique

  • Writer's Palmyra Creative model addresses the 'sameness problem' in AI-generated content.
  • Writer offers a secure, enterprise-grade platform with self-hosted LLMs for client control.
  • Writer integrates AI with brand-specific knowledge, enhancing business process customization.

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Benefits

Generous Paid Time Off

Medical Insurance

Dental Insurance

Vision Insurance

Paid Parental Leave

Fertility Treatment Support

Family Planning Benefits

Health Savings Account/Flexible Spending Account

Home Office Stipend

Phone/Internet Stipend

Wellness Program

Company Equity

Stock Options

401(k) Retirement Plan

401(k) Company Match

INACTIVE