Full-Time

Senior Product Marketer

Core Product

Posted on 7/15/2024

Intercom

Intercom

1,001-5,000 employees

Customer communication platform for businesses

Consumer Software
Enterprise Software

Senior

London, UK

Hybrid working policy requires in-office presence at least two days per week.

Category
Product Marketing
Product
Required Skills
Data Analysis
Requirements
  • 3-5+ years of product marketing experience in B2B technology, preferably in SaaS with a strong handle of the end-to-end PMM function
  • Proven track record of partnering with product orgs, engineering, marketing, growth and sales teams to contribute to business success
  • Operational expert, highly organized, experience managing multiple projects and work streams simultaneously
  • Outstanding writer. You can create compelling positioning & messaging that translate into world-class copy.
  • Knows what great product-first product marketing means.
  • Comfortable collaborating with executives, often under pressure.
  • An execution machine. PMM at Intercom are in the business of getting shit done.
  • Excellent communicator, both written and verbal. Can communicate at different altitudes and simplify complex concepts to serve the audience.
  • Highly organized - able to work independently and effectively within a fluid environment by bringing clarity and simplicity to complex projects.
  • Natural leader and comfortable managing stakeholders across teams and levels
  • Very high attention to detail (to uphold high standards in execution).
  • You are genuinely excited by software products, are passionate about new technology and its impact on the world, and can talk very comfortably about how software products work.
  • Strong both qualitatively (understanding customers) and quantitatively (measuring the impact of what we do).
  • No tolerance for work/work or docs/pdfs as an end state of a project. Always looking to drive a direct line between your work and customer value and/or business impact.
Responsibilities
  • Responsible for a key part of the Intercom platform, focused on Fin AI Agent growth.
  • Partner with product, marketing, and sales to drive product strategy.
  • Own the long-term GTM strategy and short-term launch plans for a variety of products, all in service of driving Fin adoption.
  • Influence overall GTM strategy by working with Marketing, Sales and Growth leaders, as well as the Exec team.
  • Own the positioning & messaging of your products, working closely with competitive intelligence and copywriting to bring your copy to life across web, sales, and other surfaces.
  • Serve as a strategic partner to sales, enabling and supporting them broadly with your product expertise as well as with specific deals on strategic accounts.
  • Influence product strategy by being embedded in the product org, bringing in sales feedback, customer and market insights, and intel from the competitive landscape.
  • Serve as a voice of the market and customer to debate with product partners on how we use these insights to prioritize and build our product roadmap.
  • Collaborate with leaders in Brand, Demand Generation, Sales, to ensure our marketing & sales strategies and partnership is optimized, and these functions have what they need from PMM.
  • Responsible for communicating and presenting effectively to stakeholders at all levels of the organization, including C-suite.
  • Work with urgency and intention, helping product teams ship early and often, knowing that what matters most is what our customers experience.
  • Support and contribute to the production of high quality content for the Marketing org, and to support our Sales Enablement strategy.

Intercom provides a customer communication platform that enables businesses to connect with their customers through personalized messaging and automation. The platform includes tools for live chat, email marketing, and customer support, allowing companies to manage interactions in one place. Intercom operates on a subscription model, offering various pricing tiers based on the features and scale needed by clients, which range from small startups to large enterprises across different industries like technology and e-commerce. What sets Intercom apart from its competitors is its integrated approach, combining multiple communication tools and analytics to enhance customer experience and measure the effectiveness of engagement strategies. The goal of Intercom is to help businesses improve their customer relationships and streamline their communication processes.

Company Stage

Series D

Total Funding

$234.2M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Demand for AI-driven support solutions enhances Intercom's offerings.
  • Omnichannel communication trends align with Intercom's integrated messaging solutions.
  • E-commerce expansion drives demand for robust customer support systems like Intercom.

What critics are saying

  • Emerging startups offer similar solutions at lower prices, threatening market share.
  • Major tech companies' AI advancements may outpace Intercom's offerings.
  • Stricter data privacy regulations could increase compliance costs for Intercom.

What makes Intercom unique

  • Intercom integrates live chat, email marketing, and support into a single platform.
  • The platform supports over 600 million monthly active end users globally.
  • Intercom's analytics tools help businesses measure communication strategy effectiveness.

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Benefits

We reward our people - All full-time Intercom employees are offered a rewards program that includes competitive base salary, bonus, equity, and benefits.

We love to learn - There are so many opportunities here to learn and build a career. We support employees' growth by offering a wide range of continuing education options, including core skills, management training, and guided learning.

We take employee wellbeing seriously - We offer comprehensive healthcare coverage, including medical, dental, and vision, as well as employee assistance programs and mental health resources. We also offer flexible time off, significant paid family leave, and more.

The world has changed. So has the way we work - The majority of our employees say they prefer a hybrid model of work—some in-office time, some WFH—so that's our current approach. No matter what, though, we're committed to listening to our team.

INACTIVE