Senior Client Solutions Manager
TikTok
Senior Client Solutions Manager
TikTok
Short-form video platform with ads
About the Team Client Solutions Team at TikTok helps nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market-level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment. We are looking for a Senior Client Solutions Manager to lead client success for CPG Verticals. This role requires a strong understanding of advertiser goals and the ability to translate them into effective full-funnel solutions across Lead Generation, App, Messaging Ad solutions. The ideal candidate brings strategic thinking, client leadership, and hands-on campaign expertise to help clients grow sustainably on TikTok. Responsibilities - Own and grow strategic relationships with key clients, acting as a trusted advisor on business growth and media strategy. - Plan, launch, optimize, and report on campaigns across branding and performance objectives, ensuring strong delivery and measurable business outcomes. - Understand client business models, customer journeys, and commercial priorities to provide relevant, consultative solutions for both online and offline conversion goals. - Analyze campaign performance, attribution, and measurement data to generate actionable insights and optimization recommendations tied to client KPIs. - Lead regular business reviews, campaign reviews, and quarterly planning sessions to strengthen client trust, identify opportunities, and influence investment strategy. - Partner closely with Sales to support pre-sale strategy, account planning, client pitches, and growth opportunities across key verticals. - Identify upsell opportunities by connecting client business needs with TikTok solutions that can unlock incremental growth. - Work cross-functionally with Product, Measurement, Ad Ops, and Engineering teams to troubleshoot issues, improve campaign execution, and advocate for client needs. - Stay ahead of product developments and proactively educate clients on new and existing TikTok ad products, best practices, and relevant market opportunities. - Build category-specific playbooks, solution frameworks, and best practices for CPG verticals.
Minimum Qualifications - 5+ years of experience in client solutions, digital marketing, media planning, account management, or ad strategy on the agency, platform, or brand side. - Proven experience managing or advising advertisers on branding and performance campaigns. - Strong understanding of CPG business models, including customer acquisition and conversion strategy. - Experience translating business objectives into media strategy and actionable campaign plans. - Strong data analytical skills with the ability to identify insights, solve problems, and make data-driven recommendations. - Excellent client-facing communication and stakeholder management skills. Preferred Qualifications - Hands-on experience with or strong knowledge of CPG, App campaigns, Messaging Ads, and Branding solutions. - Provide strategic guidance on tracking, attribution, funnel design, CRM connection, and measurement frameworks to improve campaign effectiveness. - Experience using tools such as GA, MMPs, CRM signals, or other analytics platforms - Familiarity with lead quality optimization, offline conversion, appointment/booking funnels, app install and post-install optimization, and messaging-based conversion journeys. - Exceptional verbal and written communication skills, story-teller - Excellent listening skills and proactive about collaboration - Adaptability and strong problem-solving skills using the proper escalation process - Ability to analyze data and identify insight - Organized and detailed oriented. Self-starter and motivated to learn
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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