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Publicis Groupe

Runs advertising and digital transformation services

Growth Strategy Manager - Connected Commerce

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeNew York, NY, USA$75k - $120.2k /yr

About the Job

Requirements

  • A Bachelor's degree or commensurate work experience.
  • At least 5 years of experience working in a marketing role, ideally digital performance marketing.
  • Capability to develop thoughtful strategies to grow advertiser programs.
  • Strong written and verbal communication and relationship skills.
  • Ability to work cross-functionally with Product, Analytics, Accounting, and Technology teams to accomplish client objectives.
  • Ability to deliver high-quality service and results to clients while meeting CJ financial expectations.
  • Proven leadership and coaching skills.
  • Critical thinking and creative problem-solving skills, including the ability to influence, develop, and negotiate account strategies that incorporate affiliate marketing best practices.
  • Passion for innovation and technology.
  • Proficient knowledge of Microsoft Windows, Word, Excel, and PowerPoint.
  • Ability to connect data, trends, and client goals.
  • Deep curiosity about commerce, media, and evolving performance ecosystems.
  • Collaborative leadership that brings teams together around shared outcomes.

Responsibilities

  • Own the Connected Commerce strategy for assigned clients, spanning affiliate, commerce media, retail media networks, display, leads, and emerging performance channels.
  • Translate client business goals into integrated growth strategies that drive incremental revenue and efficiency, not just channel performance.
  • Develop strategic roadmaps aligning investment, activation, and measurement with client objectives.
  • Elevate conversations within client organizations, gain buy-in from senior stakeholders, and position CJ as a long-term growth partner.
  • Lead strategic moments including quarterly planning, business reviews, and growth planning sessions.
  • Own growth planning, budget strategy, and channel investment recommendations across the Connected Commerce ecosystem.
  • Bring bold ideas grounded in clear business rationale.
  • Partner with Media, Investment, Operations, and other Lines of Business to ensure strategic intent translates into effective, integrated execution.
  • Provide clear strategic context and direction so partner teams can execute efficiently and confidently.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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